Sofia Vergara joins Stella McCartney's breast cancer awareness campaign with limited edition lingerie set

Stella McCartney releases pink lingerie featuring Alicia Keys to support breast cancer awareness

Stella McCartney launches new "sweet pink" lingerie to support breast cancer awareness

Stella McCartney releases lingerie set to support breast cancer awareness

Estée Lauder's breast cancer awareness campaign turns national treasures and world heritage sites pink

Essie x BCBGMAXAZRIA joins the Pink Ribbon Campaign and gives away pink nail polish.

Pink ribbons are lit up in Toranomon. Tokyo Tower, Skytree, and other locations are painted pink.

Stella McCartney releases neon pink lingerie in support of Breast Cancer Awareness Month

Carolina Herrera launches breast cancer campaign app

Pink Ribbon Campaign at United Arrows. 5% of sales of eligible items will be donated.

Pink Ribbon Campaign starts in October. Pink illuminations and limited items

Tokyo Tower, Tokyo Skytree, Osaka Castle, and Kiyomizu-dera Temple in Kyoto will be lit up in pink on October 1st.