Stella McCartney launched a breast cancer awareness campaign on September 24th and will release a limited edition lingerie set to coincide with the campaign.

Now in its fifth year, the campaign, which coincides with Breast Cancer Awareness Month in October, aims to raise awareness of breast cancer and serve as a reminder for women to maintain their health and undergo regular checkups. Previously, Kate Moss, Cara Delevingne, Chelsea Handler, and Alicia Keys have supported the campaign, and this year actress Sofía Vergara has joined the initiative. A message film has also been released on the brand's official website (www.stellamccartney.com). In the campaign, Sofia Vergara wears a limited edition lingerie set called "Rose Romancing," designed by Stella McCartney as part of the Fall/Winter 2018 lingerie collection. The soft cup triangle bra (20,000 yen) and bikini briefs (14,000 yen) in a feminine and sophisticated pale rose color have an effortlessly sexy design that reflects the brand's natural yet confident approach to lingerie. The set will be available on the official online store from October 1st, and will be available at the Stella McCartney Aoyama and Roppongi Hills stores from mid-October. A portion of the proceeds from the limited edition lingerie set will be donated to global charities and support centers, including the Linda McCartney Centre in Liverpool, the Hello Beautiful Foundation in London, and Memorial Sloan Kettering Cancer Center in the United States, to support cutting-edge early detection programs and treatments for breast cancer patients.