The Estée Lauder Group will begin selling items supported by the "Pink Ribbon Campaign 2014" from October 1st.
Eight brands belonging to the Estée Lauder Group will be participating in this campaign. "ESTEE LAUDER" will release a limited edition collection of lipstick and nail polish along with a clutch bag, "Evelyn Lauder & Elizabeth Hurley Dream Pink Collection" (4,500 yen), while "BOBBI BROWN" will release the "Pretty Pink Ribbon Lip Gloss Collection" (4,600 yen), a collection of four shades of lip gloss.
Aramis LAB SERIES will offer its popular anti-aging serum "Age R+" (50ml) at the special price of 6,700 yen. Aveda will be selling its limited edition "Pink Ribbon Champure Hand Cream" (150g/3,400 yen) of its "Hand Relief" hand cream, while Clinique will be selling its "DDML+" (120g/6,500 yen) lotion for dry skin with an original charm. Other campaign items include TOM FORD BEAUTY's popular creamy lipstick "Lip Color" (6,000 yen), DE LA MER's "The Hand Treatment" hand cream (100ml/10,000 yen), and JO MALONE LONDON's "Red Rose Cologne" (100ml/15,000 yen), which features a rich rose scent. A portion of the sales from these items will be donated to medical research through the BCRF (Breast Cancer Research Foundation). The Pink Ribbon Campaign is a social contribution initiative launched by the Estée Lauder Group in 1992. It raises awareness of breast cancer and supports breast cancer research and patient organizations through donations to help women live healthy lives during and after treatment. The campaign is active in over 70 countries worldwide, and to date has raised a total of $53 million. Approximately $42 million of that has been used by BCRF to support 166 breast cancer research projects worldwide. The campaign runs from October 1st to October 31st. Additionally, the "Global Landmark Illumination," which illuminates landmarks around the world in pink, will be held again this year. In Japan, Tokyo Tower, Kiyomizu-dera Temple, Tokyo Skytree, and Toranomon Hills will be illuminated on the evening of October 1st. Additionally, in collaboration with Japan Airlines, airplanes with pink ribbon decals will begin operating on domestic routes in early October.
