Nail brand Essie is collaborating with American fashion brand BCBGMAXAZRIA to participate in the Pink Ribbon Campaign, a breast cancer awareness initiative.

From October 20th to 31st, customers who spend over 30,000 yen at BCBGMAXAZRIA boutiques nationwide will receive a free pink Essie nail polish. Three nail polish colors are available: "690 NOT JUST A PRETTY FACE," "470 PINK DIAMOND," and "643 GUILTY PLEASURES."

In addition, donation boxes will be set up in stores during the campaign. Collected funds will be donated to the Japan Cancer Society and used for cancer education campaigns, awareness seminars, and to disseminate cancer research results.