Bottega Veneta has announced its Japan-exclusive campaign, "When your own initials are enough." The campaign features two artists representing Japanese culture, Tamori and Daiki Tsuneta. Their collaboration, featuring two figures from different generations and disciplines, once again highlights the brand's underlying philosophy of "celebrating individuality."
Courtesy of BOTTEGA VENETA
The campaign visuals were created by photographer Tomoyuki Kawakami. The image of the two men conversing evokes respect for dialogue that transcends generations. Shots featuring the pair holding instruments speak to the history of how cultures have intersected and evolved through music, as well as the background to the two men's own creations.
While these two have long been in the spotlight on stage, this time they will quietly take their place as "spectators." Their gaze intersects with Bottega Veneta's aesthetics of "resonance and difference," "individuality and community," and "inheritance and innovation."
Courtesy of BOTTEGA VENETA
Also noteworthy is the release of an original song by Tsuneda. This tribal song, which references the brand's slogan, will be released exclusively on vinyl cassette and will be available digitally from August 18th. In this digital age, the brand's philosophy of valuing craft and serenity is reflected in this choice of format.
Courtesy of BOTTEGA VENETA
Photo by ©FASHION HEADLINE
"When your own initials are enough" is the enduring motto of Bottega Veneta since its founding 50 years ago. It is a philosophy that quietly highlights the inner confidence and aesthetic sense while eschewing excessive decoration, and it is also an attitude that powerfully celebrates the individuality of those who wear the brand. This campaign once again presents this philosophy through the presence of two artists. The dialogue woven by overlapping different voices eloquently speaks to the "power of encounter and exchange" that Bottega Veneta values, and its "will to celebrate individuality."
Courtesy of BOTTEGA VENETA
【CAMPAIGN CREDITS】
Creative Label: PERIMETRON
Art Director: Shu Sasaki
Producer: Kento Yoshida
Creative Planning: Shotaro Nishioka
Art Direction & Design: Rak
Photographer: Tomoyuki Kawakami
Music: Daiki Tsuneta
Stylist: Katsuya Makino / Shohei Kashima(W)
Hair Designer: Yukako Hasegawa/ Yusuke Morioka
Planning Support: AKQA
Piano / Synthesizer: Jun Miyakawa
Trumpet: Yusuke Sase
Contrabass: Kazuki Arai
Drums: Shun Ishiwaka
#bottegaveneta #BottegaVeneta
#CelebratingIndividuality #Tamori #TsunetaDaiki
Contact:
Bottega Veneta Japan
TEL: 0120-60-1966
*Updated 8/23 (images added)
Courtesy of BOTTEGA VENETAThe campaign visuals were created by photographer Tomoyuki Kawakami. The image of the two men conversing evokes respect for dialogue that transcends generations. Shots featuring the pair holding instruments speak to the history of how cultures have intersected and evolved through music, as well as the background to the two men's own creations.
While these two have long been in the spotlight on stage, this time they will quietly take their place as "spectators." Their gaze intersects with Bottega Veneta's aesthetics of "resonance and difference," "individuality and community," and "inheritance and innovation."
Courtesy of BOTTEGA VENETAAlso noteworthy is the release of an original song by Tsuneda. This tribal song, which references the brand's slogan, will be released exclusively on vinyl cassette and will be available digitally from August 18th. In this digital age, the brand's philosophy of valuing craft and serenity is reflected in this choice of format.
Courtesy of BOTTEGA VENETAPhoto by ©FASHION HEADLINE"When your own initials are enough" is the enduring motto of Bottega Veneta since its founding 50 years ago. It is a philosophy that quietly highlights the inner confidence and aesthetic sense while eschewing excessive decoration, and it is also an attitude that powerfully celebrates the individuality of those who wear the brand. This campaign once again presents this philosophy through the presence of two artists. The dialogue woven by overlapping different voices eloquently speaks to the "power of encounter and exchange" that Bottega Veneta values, and its "will to celebrate individuality."
Courtesy of BOTTEGA VENETA【CAMPAIGN CREDITS】
Creative Label: PERIMETRON
Art Director: Shu Sasaki
Producer: Kento Yoshida
Creative Planning: Shotaro Nishioka
Art Direction & Design: Rak
Photographer: Tomoyuki Kawakami
Music: Daiki Tsuneta
Stylist: Katsuya Makino / Shohei Kashima(W)
Hair Designer: Yukako Hasegawa/ Yusuke Morioka
Planning Support: AKQA
Piano / Synthesizer: Jun Miyakawa
Trumpet: Yusuke Sase
Contrabass: Kazuki Arai
Drums: Shun Ishiwaka
#bottegaveneta #BottegaVeneta
#CelebratingIndividuality #Tamori #TsunetaDaiki
Contact:
Bottega Veneta Japan
TEL: 0120-60-1966
*Updated 8/23 (images added)
