Stella McCartney is launching a lingerie series called "Relaxed Gemma" to support Breast Cancer Awareness Month. Kate Moss is featured in the image. The series is part of the brand's AW 2014-2015 lingerie collection. The neon pink coloring evokes Stella's signature natural and feminine vibe. The simple style features geometric details. The lineup includes a contour bra, soft cup bra, and bikini briefs. Prices start at 6,000 yen for the bikini briefs and 10,000 yen for the balconette bra. The series will be sold online, at its flagship stores, and in department stores worldwide. A portion of the sales will also be donated to the Linda McCartney Centre in Liverpool, England. The center was established in 2000 to support breast cancer patients and their families, and donations are used to fund early detection and treatment of breast cancer and new mammography equipment.