Stella McCartney is once again promoting Breast Cancer Awareness Month in October, encouraging women to maintain their health and undergo regular screenings. This year marks the fourth annual campaign, and Grammy Award-winning singer Alicia Keys is joining the initiative.
To celebrate the campaign, the brand has specially designed a poppy-pink lingerie set, "Ophelia Whistling," as part of its Fall/Winter 2017 lingerie collection. A portion of the proceeds will benefit breast cancer early detection programs and efforts to provide treatment for breast cancer patients. This lingerie series will be available from October 1st at Stella McCartney Aoyama, Stella McCartney Roppongi Hills, and the official online store (https://www.stellamccartney.com/jp). The price range for the series is 20,000 yen for the soft cup bra and 10,000 yen for the bikini briefs.
In addition, new colors of "Louise Listening," designed for those who have undergone double mastectomy, will be released in Autumn/Winter 2017. This year, compression swimwear with the same compression function will also be designed in Stella's iconic floral print. All sales will be donated to the Hello Beautiful Foundation, a London-based charity founded by Jane Hutchison (available only in the online store).
Video message from Stella McCartney and Alicia Keys for this campaign
To celebrate the campaign, the brand has specially designed a poppy-pink lingerie set, "Ophelia Whistling," as part of its Fall/Winter 2017 lingerie collection. A portion of the proceeds will benefit breast cancer early detection programs and efforts to provide treatment for breast cancer patients. This lingerie series will be available from October 1st at Stella McCartney Aoyama, Stella McCartney Roppongi Hills, and the official online store (https://www.stellamccartney.com/jp). The price range for the series is 20,000 yen for the soft cup bra and 10,000 yen for the bikini briefs.
In addition, new colors of "Louise Listening," designed for those who have undergone double mastectomy, will be released in Autumn/Winter 2017. This year, compression swimwear with the same compression function will also be designed in Stella's iconic floral print. All sales will be donated to the Hello Beautiful Foundation, a London-based charity founded by Jane Hutchison (available only in the online store).
Video message from Stella McCartney and Alicia Keys for this campaign
