Urban Research conducts 3D virtual try-on at Ikebukuro Parco

Jun 17, 2014

On June 17, Urban Research installed a virtual fitting terminal called "Wearable Clothing by Urban Research" for a limited time next to the south entrance on the first basement floor of the Ikebukuro Parco Main Building.

"Wearable Clothing by Urban Research" is a virtual fitting service that uses 3D technology. A camera installed in the digital signage terminal accurately reads the user's body shape, and the clothes selected through the terminal are displayed on a large 60-inch LCD screen, perfectly tailored to the user's contours.

The clothes displayed on the screen can be resized and synchronized with the user's movements, giving the user the feeling of actually trying them on.

After trying on clothes, users can print a QR code using the terminal to download the image to their smartphone, allowing them to post or share it on social media. When taking the photo, users can also choose a background, similar to a photo booth.

At the same time, they can access the QR code to purchase the product. Satoru Saito of Urban Research said, "In the future, we aim to develop unmanned stores that can be set up in a small space by adding a payment function linked to product inventory information in real time and handling everything from trying on to purchasing with a single terminal."

Shizu Hattori, sales manager at Parco Ikebukuro, commented, "This is a very interesting initiative. I hope that the introduction of this new equipment will also contribute to the revitalization of the entire Ikebukuro area."

The terminals will be installed for a limited time until June 30th, but Saito said he hopes to produce at least six by the end of the year. Regarding the reason the terminals are available in English and Chinese, he explained, "We are considering inbound tourism services in stores and the expansion of overseas events." He said they currently have a showroom in Taipei and are planning to expand into Asia in the future.
松本玲子
  • "Wearable Clothing by Urban Research" - The clothes on the screen rotate in response to the user's movements.
  • A demonstration
  • A demonstration
  • Satoru Saito, Senior Manager, Sales Promotion Department, Business Support Division, Urban Research Co., Ltd.
  • Shizuka Hattori, Sales Manager at Parco Ikebukuro Store
  • Operation is very simple
  • A demonstration
  • A demonstration
  • The QR code is printed
  • "Wearable Clothing by Urban Research" is actually installed next to the south main entrance on the first basement floor of the Ikebukuro Parco Main Building.
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