KEITA MARUYAMA’s “OMOTASE” Project unveils a festive holiday collection featuring the beloved “CHAT NOIR” cookie tin in a newly introduced half-size format. Alongside this debut, the popular full-size CHAT NOIR and CIRCUS tins also return for a limited time, bringing seasonal charm to the gifting season.
Courtesy of KEITA MARUYAMA
Launched in 2021, the OMOTASE Project pairs KEITA MARUYAMA’s iconic archive patterns with cookies supervised by culinary specialist Chihiro Watanabe. The series has gained steady popularity as a giftable collection designed to delight both the giver and the recipient, embodying the brand’s thoughtful approach to hospitality.
Courtesy of KEITA MARUYAMA
The new Half-Size CHAT NOIR Tin (15 cookies, two varieties) features the signature archive pattern of a black cat nestled among foliage. Inside, two types of cat-shaped cookies—Sablé Chocolat and Sablé aux Épices—are neatly arranged. The compact size makes it ideal for small gifts, personal treats, or as a charming addition to seasonal gatherings.
Assorted Cookie Tin HALF (CHAT NOIR) Price: 2,970 yen (tax included) Contents: 15 pieces of 2 varieties
Courtesy of KEITA MARUYAMA
The full-size CHAT NOIR Tin returns with seven varieties and 40 cookies, including holiday-inspired shapes such as black cats and ornament motifs. The romantic archive artwork, long admired for its expressive detailing, adds to its festive appeal.
Assorted Cookie Tin (CHAT NOIR) Price: 4,860 yen (tax included) Contents: 40 cookies of 7 varieties
Courtesy of KEITA MARUYAMA
The CIRCUS Tin, also returning, captures the lively atmosphere of a circus through its vibrant archive pattern and colorful assortment of seven cookie varieties. Both tins are crafted under the direction of Chihiro Watanabe, offering limited-edition holiday expressions unique to the season.
Assorted Cookie Tin (CIRCUS) Price: 4,860 yen (tax included) Contents: 40 pieces of 7 varieties
Courtesy of KEITA MARUYAMA
Online reservations begin on Saturday, November 22 at 12:00 (JST) via the KEITA MARUYAMA ONLINE STORE, with shipments scheduled from Wednesday, December 3. In-store sales also start on December 3 at MAISON de MARUYAMA (Aoyama) and the MAISON de MARUYAMA Kobe Residence.
Additional retailers—including the Mitsukoshi Isetan Online Store, Fujingaho Shopping, Takashimaya locations, and select event spaces—will carry the collection, though availability and launch dates vary by store.
Celebrating its 30th anniversary in 2024, KEITA MARUYAMA continues to expand beyond fashion into culinary and lifestyle projects. This year’s holiday “OMOTASE” collection reflects that evolution, offering designs that combine archive artistry with the warmth of handcrafted confectionery.
Courtesy of KEITA MARUYAMALaunched in 2021, the OMOTASE Project pairs KEITA MARUYAMA’s iconic archive patterns with cookies supervised by culinary specialist Chihiro Watanabe. The series has gained steady popularity as a giftable collection designed to delight both the giver and the recipient, embodying the brand’s thoughtful approach to hospitality.
Courtesy of KEITA MARUYAMAThe new Half-Size CHAT NOIR Tin (15 cookies, two varieties) features the signature archive pattern of a black cat nestled among foliage. Inside, two types of cat-shaped cookies—Sablé Chocolat and Sablé aux Épices—are neatly arranged. The compact size makes it ideal for small gifts, personal treats, or as a charming addition to seasonal gatherings.
Assorted Cookie Tin HALF (CHAT NOIR) Price: 2,970 yen (tax included) Contents: 15 pieces of 2 varietiesCourtesy of KEITA MARUYAMA
The full-size CHAT NOIR Tin returns with seven varieties and 40 cookies, including holiday-inspired shapes such as black cats and ornament motifs. The romantic archive artwork, long admired for its expressive detailing, adds to its festive appeal.
Assorted Cookie Tin (CHAT NOIR) Price: 4,860 yen (tax included) Contents: 40 cookies of 7 varietiesCourtesy of KEITA MARUYAMA
The CIRCUS Tin, also returning, captures the lively atmosphere of a circus through its vibrant archive pattern and colorful assortment of seven cookie varieties. Both tins are crafted under the direction of Chihiro Watanabe, offering limited-edition holiday expressions unique to the season.
Assorted Cookie Tin (CIRCUS) Price: 4,860 yen (tax included) Contents: 40 pieces of 7 varietiesCourtesy of KEITA MARUYAMA
Online reservations begin on Saturday, November 22 at 12:00 (JST) via the KEITA MARUYAMA ONLINE STORE, with shipments scheduled from Wednesday, December 3. In-store sales also start on December 3 at MAISON de MARUYAMA (Aoyama) and the MAISON de MARUYAMA Kobe Residence.
Additional retailers—including the Mitsukoshi Isetan Online Store, Fujingaho Shopping, Takashimaya locations, and select event spaces—will carry the collection, though availability and launch dates vary by store.
Celebrating its 30th anniversary in 2024, KEITA MARUYAMA continues to expand beyond fashion into culinary and lifestyle projects. This year’s holiday “OMOTASE” collection reflects that evolution, offering designs that combine archive artistry with the warmth of handcrafted confectionery.
■Release Date & Retail Locations
【KEITA MARUYAMA ONLINE STORE】
Pre-orders begin on Saturday, November 22nd at 12:00 PM
Shipping schedule: Shipments will begin sequentially from Wednesday, December 3rd
[Directly Managed Stores (Release Date: Wednesday, December 3rd)]
・MAISON de MARUYAMA
4-25-10 Minami-Aoyama, Minato-ku, Tokyo
・MAISON de MARUYAMA Kobe Bettei
8-1-8 Onogara-dori, Chuo-ku, Kobe City Kobe Hankyu New Building 3F
■Other Retail Locations
※Product availability and release dates may vary by store.・Mitsukoshi Isetan Online Store ・Fujingaho Mail Order ・Takashimaya Shinjuku Store B1 Western Confectionery "Pâtiscilia" ・Takashimaya Nihonbashi Store B1 Best Choice ・Granduo Tachikawa 1F Event Marche ・Tamagawa Takashimaya B1 Weekly Event Space (Limited Time Offer: November 26th (Wed) - December 2nd (Tue)) About KEITAMARUYAMA
Founded by fashion designer Keita Maruyama. After going independent in 1990, he designed stage costumes for numerous musicians and celebrities, as well as TV and commercials. He debuted at Tokyo Collection in the 1994-95 A/W collection. In 1997, he presented his women's collection at Paris Collection, and has since expanded his creative activities both domestically and internationally. In recent years, he has expanded beyond fashion to include the realms of food and lifestyle. In 2024, the brand will celebrate its 30th anniversary and will hold the "100 Views of Maruyama" project and the "Keita Maruyama Sightseeing Tour."
【KEITA MARUYAMA ONLINE STORE】
Pre-orders begin on Saturday, November 22nd at 12:00 PM
Shipping schedule: Shipments will begin sequentially from Wednesday, December 3rd
[Directly Managed Stores (Release Date: Wednesday, December 3rd)]
・MAISON de MARUYAMA
4-25-10 Minami-Aoyama, Minato-ku, Tokyo
・MAISON de MARUYAMA Kobe Bettei
8-1-8 Onogara-dori, Chuo-ku, Kobe City Kobe Hankyu New Building 3F
■Other Retail Locations
※Product availability and release dates may vary by store.・Mitsukoshi Isetan Online Store ・Fujingaho Mail Order ・Takashimaya Shinjuku Store B1 Western Confectionery "Pâtiscilia" ・Takashimaya Nihonbashi Store B1 Best Choice ・Granduo Tachikawa 1F Event Marche ・Tamagawa Takashimaya B1 Weekly Event Space (Limited Time Offer: November 26th (Wed) - December 2nd (Tue)) About KEITAMARUYAMA
Founded by fashion designer Keita Maruyama. After going independent in 1990, he designed stage costumes for numerous musicians and celebrities, as well as TV and commercials. He debuted at Tokyo Collection in the 1994-95 A/W collection. In 1997, he presented his women's collection at Paris Collection, and has since expanded his creative activities both domestically and internationally. In recent years, he has expanded beyond fashion to include the realms of food and lifestyle. In 2024, the brand will celebrate its 30th anniversary and will hold the "100 Views of Maruyama" project and the "Keita Maruyama Sightseeing Tour."
