P'PARCO, celebrating its 20th anniversary, is undergoing a renewal with the theme of "urban entertainment." In October 2014, it will attract Niconico Head Office, operator of the video service Niconico.

The Niconico Head Office store will feature a satellite studio that users can use, a hybrid cafe where you can receive gifts via the internet, a goods shop where you can create original products on the spot, and a multi-purpose space where various content can be displayed simultaneously. It aims to be a communication space where customers can not only watch and receive services, but also participate themselves by shooting and streaming videos.

P'PARCO will become a new landmark in the Ikebukuro area, which is home to a concentration of anime and manga shops.