Shiseido is gradually rolling out three new custom-developed applications for its Beauty Tablet (Apple iPad), a tablet-type personal information terminal used in stores. The first application is the "Makeup Simulator," which allows customers to easily simulate makeup patterns without removing their makeup by simply viewing their face as if looking in a mirror. Customers can try out different colors to suit their preferences and temporarily save their favorites. The "Foundation" application, which finds the perfect foundation for customers based on their skin concerns, type, and brand, is scheduled to be released next month on the 21st, and the "Skincare" application, which offers customized skincare recommendations, is scheduled to be released later this year. The company is also gradually rolling out the "Skin Visiom 3" skin measurement device, a revamp of its current in-store skin measurement device, also on the 21st. The new application assesses skin condition based on the four criteria for healthy, beautiful skin: the stratum corneum, epidermis, dermis, and blood circulation, enabling more detailed analysis. Previous measurement results can be saved and displayed for comparison, enabling ongoing advice. In addition, by wirelessly connecting the Handy Skin Sensor to a thin, lightweight computer that can also be used as a tablet, skin measurements can be easily taken anywhere in the store.

Shiseido introduced the "Replica System" in 1984, which allowed for visual inspection of skin texture images. In 1992, the "Personal Skin Advisor Sensor System" was released, equipped with a "Texture Camera" and adding a sebum measurement function. The "Skin Vision" was introduced in 1998, adding a skin color measurement function and adding multiple indicators such as texture, transparency, and firmness to the display. Since then, the system has evolved, with enhanced analysis functions, software updates in line with Shiseido's evolving beauty theory, and miniaturized measuring devices. Beauty Tablets were provided to approximately 11,000 beauty consultants selling products in stores across Japan last month. Until now, they have primarily been used for internal information sharing, such as managing individual work hours, browsing product catalogs, and accessing product and promotional information.