Parisian fragrance house Diptyque will open a new boutique on the first floor of the Ginza Mitsukoshi Main Building. Though only 17 square meters in size, it embodies Diptyque's aesthetic as a space where scent, light, and layers of materials come together. More than just a store, it is like a small gallery themed around fragrance, or a "memory device."

Courtesy of Diptyque

The lines of Haussmannian architecture and the texture of Japanese wood - a space "between Paris and Tokyo"
The inspiration for the spatial design came from the Haussmannian-style architecture on Boulevard Saint-Germain in Paris, where Diptyque's flagship store is located. Using its classical linear composition as a base, Ginza Mitsukoshi has combined Japanese textures —— with the soft matte tones of wood to create a space where the esprit of Paris and the refinement of Tokyo quietly resonate with each other.

The boundaries between glass, wood, and metal have been intentionally blurred, creating the sensation of the scent "seeping" into the space. The lighting uses soft shades that visualize the scent particles, simultaneously opening up the visitor's visual and olfactory circuits.

Courtesy of Diptyque

An olfactory "journey" incorporated into this 17m² space
The store will stock core Diptyque items, including L'art du soin (body and hand care), candles, scented accessories, room fragrances, and the Fragrance Gifting series. However, unlike typical "displays," the products are arranged like individual sculptures, transforming the act of selecting a scent into an experience more like "walking through a landscape" than "browsing a shelf."


Installation by Sasaki Rui -- "A vessel of light reflecting scents"
To commemorate the opening of the new store, a special installation by artist Sasaki Rui will be exhibited. This herbarium-like object made of glass is a spatial translation of Diptyque's long-cherished philosophy of "treating scent as poetry." The colored particles floating within the glass, bathed in light, are reminiscent of the moment when fragments of memory are awakened by the scent, gently stirring the viewer's mental landscape.


A "margin of fragrance" born in the city of Ginza
Although located on the first floor of the prestigious department store Ginza Mitsukoshi, this boutique does not loudly assert its brand presence. Rather, the impressive design of the space allows the scent to quietly emanate from its small presence, inviting visitors into a world dependent solely on their senses.

Diptyque has always proposed fragrance not as something to "dress up" but as something to "open the mind." This Ginza boutique also exists as a "silent device" for experiencing the invisible something known as fragrance.





Inquiries:
Diptyque Japan
T. 03-6450-5735