This winter, Shu Uemura is bringing you an unprecedented beauty adventure. The Japanese makeup artist brand has released a holiday collection in collaboration with the globally beloved online RPG, "Final Fantasy XIV."
FINAL FANTASY XIV© SQUARE ENIX/Courtesy of shu uemura
A "Beauty Adventure" Where Games and Beauty Intersect
The symbol of this collaboration is the "Kupo! Crystal Palette," inspired by the Mother Crystal, the core of the game's world. The blue crystal packaging features metallic silver and holographic blue, creating a striking, almost magical eye look. Additionally, there are items such as "Ice Sculpt Kupo!", based on the popular character "Moogle," and the limited edition eyeshadow "Crushed Gem," which sparkles like jewels. All of the items are filled with a fantastical worldview and playful spirit.
FINAL FANTASY XIV© SQUARE ENIX/Courtesy of shu uemura
Limited-edition lineup to brighten up the holiday season
Lips include "Special Lip," covered in a dreamy sky blue glitter, and "Kinukea Nude Gleam," which enhances translucency with prism pearl. Additionally, the brand's iconic Ultime8 Sublime Beauty Cleansing Oil will also be available in a limited-edition holiday design. The eyelash curler features a Moogle charm, adding a playful touch to your everyday makeup experience.
FINAL FANTASY XIV© SQUARE ENIX/Courtesy of shu uemura
The Significance of a Collaboration that Connects Cultures
Shu Uemura has always straddled the line between history and innovation, spreading culture through beauty. This collaboration with FINAL FANTASY XIV is an attempt to fuse the game's epic worldview with luxurious beauty. By expressing a spirit of adventure and creativity through makeup, we create a cultural dialogue that transcends generations and genres.
A new adventure in the field of "beauty" is about to begin in time for the holiday season.
[Product Information]
"Shu Uemura x Final Fantasy XIV"
Kupo! Crystal Palette (limited to one type) 11,000 yen (tax included)
Eye Sculpt Kupo! (1 limited edition) 7,700 yen (tax included)
Crushed Gem (2 limited edition colors) 5,720 yen each (tax included)
Special Lip (1 limited edition color) 5,390 yen (tax included)
Kinukea Nude Gleam (2 limited edition colors) 5,280 yen each
Ultime8 Sublime Beauty Cleansing Oil [150mL] 6,270 yen (tax included) / [450mL] 15,400 yen (tax included)
Eyelash Curler W (1 limited edition) 3,300 yen (tax included)
■Release Information
Nationwide release date: Friday, October 31, 2025
Pre-release date: Thursday, October 23, 2025
[Shu Uemura Official Online Shop, Shu Tokyo Makeup Box (Omotesando Flagship Store)]
Friday, October 24, 2025
[Isetan Shinjuku Store, Hankyu Umeda Main Store, Nagoya Takashimaya, ISETAN BEAUTY online, Hankyu Beauty Online]
Inquiries:
Shu Uemura
Tel: 0120-694-666
FINAL FANTASY XIV© SQUARE ENIX/Courtesy of shu uemuraA "Beauty Adventure" Where Games and Beauty Intersect
The symbol of this collaboration is the "Kupo! Crystal Palette," inspired by the Mother Crystal, the core of the game's world. The blue crystal packaging features metallic silver and holographic blue, creating a striking, almost magical eye look. Additionally, there are items such as "Ice Sculpt Kupo!", based on the popular character "Moogle," and the limited edition eyeshadow "Crushed Gem," which sparkles like jewels. All of the items are filled with a fantastical worldview and playful spirit.
FINAL FANTASY XIV© SQUARE ENIX/Courtesy of shu uemuraLimited-edition lineup to brighten up the holiday season
Lips include "Special Lip," covered in a dreamy sky blue glitter, and "Kinukea Nude Gleam," which enhances translucency with prism pearl. Additionally, the brand's iconic Ultime8 Sublime Beauty Cleansing Oil will also be available in a limited-edition holiday design. The eyelash curler features a Moogle charm, adding a playful touch to your everyday makeup experience.
FINAL FANTASY XIV© SQUARE ENIX/Courtesy of shu uemuraThe Significance of a Collaboration that Connects Cultures
Shu Uemura has always straddled the line between history and innovation, spreading culture through beauty. This collaboration with FINAL FANTASY XIV is an attempt to fuse the game's epic worldview with luxurious beauty. By expressing a spirit of adventure and creativity through makeup, we create a cultural dialogue that transcends generations and genres.
A new adventure in the field of "beauty" is about to begin in time for the holiday season.
[Product Information]
"Shu Uemura x Final Fantasy XIV"
Kupo! Crystal Palette (limited to one type) 11,000 yen (tax included)
Eye Sculpt Kupo! (1 limited edition) 7,700 yen (tax included)
Crushed Gem (2 limited edition colors) 5,720 yen each (tax included)
Special Lip (1 limited edition color) 5,390 yen (tax included)
Kinukea Nude Gleam (2 limited edition colors) 5,280 yen each
Ultime8 Sublime Beauty Cleansing Oil [150mL] 6,270 yen (tax included) / [450mL] 15,400 yen (tax included)
Eyelash Curler W (1 limited edition) 3,300 yen (tax included)
■Release Information
Nationwide release date: Friday, October 31, 2025
Pre-release date: Thursday, October 23, 2025
[Shu Uemura Official Online Shop, Shu Tokyo Makeup Box (Omotesando Flagship Store)]
Friday, October 24, 2025
[Isetan Shinjuku Store, Hankyu Umeda Main Store, Nagoya Takashimaya, ISETAN BEAUTY online, Hankyu Beauty Online]
Inquiries:
Shu Uemura
Tel: 0120-694-666
![Ultime8∞ Sublime Beauty Cleansing Oil n [450mL] 15,400 yen (tax included)](https://wrqc9vvfhu8e.global.ssl.fastly.net/api/image/crop/200x200/images/upload/2025/09/3ec48c95246d62b777ab90e78e8a0974.jpg)
