"FLIPPER'S", a soufflé pancake specialty store run by Flavor Works Co., Ltd. of the Baycrew's Group, will open "100 Days Babycus", a baby castella specialty store "served with fresh cream", as a pop-up shop for 100 days only from March 30th inside Etomo Jiyugaoka and FLIPPER'S STAND Jiyugaoka. "100 Days Babycas", a baby castella specialty store that will be open for 100 days only, is a bite-sized sweet that combines eggs, the main ingredient of pancakes, and baby castella, inspired by the origin of the name FLIPPER'S, "FLIP" (= to flip), with fresh cream, which has been gaining attention recently. Just like the original FLIPPER'S, the ingredients used are carefully selected safe and secure ingredients, including fresh eggs from contracted chicken farm "Taketori Farm", domestic wheat flour and pasteurized milk.
■The fresh cream used is FLIPPER'S signature item, "Maple Butter Cream"
▲Baby Castella & Maple Butter CreamThe fresh cream used is "Maple Butter Cream," which is also used in FLIPPER'S "Miracle Pancakes." The fragrant maple butter cream is exquisitely combined with the nostalgic flavor of traditional baby castella, resulting in an addictive taste.
■Sweets journalist Rio Hiraiwa has developed a limited edition fresh cream with the theme of "seasonal ingredients" x "sweets"
To celebrate the 100 days, sweets journalist Rio Hiraiwa has overseen a limited edition cream with the theme of seasonal ingredients and sweets. The first edition is inspired by strawberry rare cheesecake, blending rare cheesecake-flavored fresh cream with chunky strawberry jam.
■Tackling the issue of food waste by selling only 100 sets per day and introducing the food waste reduction service "TABETE"
The shop will limit production to 100 sets per day (based on 15 sets) and will close once they are sold out. Furthermore, as a countermeasure against external factors such as weather, the shop will work to reduce food waste by introducing the food waste reduction service "TABETE."
■LINE official account now open! Register as a friend to receive a coupon that allows you to enjoy baby castella for 300 yen
To commemorate the opening, customers who register on our official LINE account (https://lin.ee/0rObm2B) will receive a trial set of baby castella in a one-handed cup topped with fresh cream for 300 yen.
Store Information
Store name: Baby Castella Specialty Store "100 Days of Baby Castella"
Period: 100 days in total, from Tuesday, March 30th to Wednesday, July 7th, 2021
Address: 1-31-11 Jiyugaoka, Meguro-ku, Tokyo, Etomo Jiyugaoka 1F (Inside FLIPPER'S STAND)
TEL: 03-6773-0640
Business hours: 11:00-20:00 *Takeout only *Limited number (100 sets) will end when sold out
Products available: ・Baby Castella 15 pieces for 500 yen, 30 pieces for 950 yen *Limit of 2 sets per person
・Fresh cream (maple butter cream, seasonal cream), ice cream 100 yen each
・
*Prices include tax
Rio Hiraiwa Profile
After working at a marketing company, Rio studied at a confectionery school before going independent as a sweets journalist. As well as being well-versed in famous Japanese and international sweets that are rooted in history and local climate, she also shares the latest trends from a marketer's perspective. I am active in a wide range of fields, including product development advisory, event supervision and hosting, contest judge, and lecturer. I also run the information site "Happy Cake Republic." I also serve as an expert on "Otoriyose Net," a judge for the Nikkei Shimbun sweets ranking, and an "All About" sweets guide.
Since the Heisei era began, there has been a lot of buzz about a Showa-era revival boom, and I'm sure many people associate "Baby Castella" with childhood memories. This "100 Days of Baby Castella" retains the classic baby castella flavor while offering a modern twist that appeals to people of all ages.
I will be supervising the limited-edition flavors, which will be introduced sequentially in three flavors inspired by classic, popular "sweets," utilizing seasonal fruits and other domestic ingredients. Rather than relying on high-end ingredients, I focused on using natural ingredients and offering them at an affordable price. Just like FLIPPER'S soufflé pancakes, we use carefully selected ingredients such as eggs from Taketori Farm, which are laid by chickens raised in a healthy environment, domestic wheat flour, and milk, and we believe it is meaningful that this also leads to supporting producers who are sincerely committed to food safety.
What is FLIPPER'S?
“Egg Farm to Table”
~The ultimate dish made with fresh eggs from our contracted chicken farm, Taketori Farm~
A brunch cafe that is kind to both body and mind, catering to the lifestyles of a variety of people, with this concept. We offer "Miracle Pancakes," which have a new texture and a new experience, made with carefully selected ingredients and a simple method that makes the most of the natural power of the ingredients, as well as delicious egg dishes that will give you a boost of energy for the day.
HP: http://www.flavorworks.co.jp/brand/flippers.html
Instagram: https://www.instagram.com/flippers.jp/
Official LINE account: https://lin.ee/XWgcnU4
SHOP INFORMATION
FLIPPER‘S
・Shimokitazawa store TEL: 03-5738-2141 Address: 2-26-20 Kitazawa, Setagaya-ku, Tokyo 1F
・Jiyugaoka store TEL: 03-5731-1185 Address: 1-8-7 Jiyugaoka, Meguro-ku, Tokyo 3F
・Kichijoji store TEL: 0422-23-5979 Address: 2-10-5 Kichijoji Honmachi, Musashino City, Tokyo 1F
・Shibuya store TEL: 03-6773-0476 Address: 1-15-5 Jinnan Plaza Building, Shibuya Ward, Tokyo 1F
・Nagoya Lachic store TEL: 052-259-6254 Address: 3-6-1 Sakae, Naka Ward, Nagoya City, Aichi Prefecture Nagoya Lachic B1F
・Umeda EST store TEL: 06-6743-4970 Address: 3-25 Kakutacho, Kita Ward, Osaka City, Osaka Prefecture EST FOODHALL
FLIPPER'S STAND
・NEWoMan Shinjuku store TEL: 03-6685-3311 Address: NEWoMan 2F, 5-24-55 Sendagaya, Shibuya Ward, Tokyo Inside stations
・Jiyugaoka store TEL: 03-6773-0640 Address: 1-31-11 Jiyugaoka, Meguro-ku, Tokyo, etomo Jiyugaoka
・CIAL Yokohama store TEL: 045-534-5061 Address: CIAL Yokohama B1F, 1-1-1 Minamisaiwai, Nishi-ku, Yokohama, Kanagawa Prefecture
FLIPPER'S WORLD
・Taiwan (Taipei) Address: Eslite Spectrum Nanxi 3F, No. 16號, Nanjing West Road, Zhongshan District, Taipei City, Taiwan
・Taiwan (Taichung) Address: Park Lane by CMP 1F, No. 68號, Gongyi Road, West District, Taichung City, Taiwan
・Hong Kong Address: Hysan Place 6F, 500 Hennessy Road, Causeway Bay, Hong Kong
・South Korea (Apgujeong) Address: HANWHA GALLERIA LUXURY HALL WEST B1F,343 Apgujeong-ro, Gangnam-gu, Seoul, Korea
・South Korea (Ikseon-dong) Address: 168-1, Ikseon-dong, Jongno-gu, Seoul, Korea
・United States Address: 337 W Broadway, New York, NY, 10013, USA・Singapore Address: 391 Orchard Road Takashimaya S.C. #B1-56 Singapore 238872
Flavorworks Co., Ltd.
Established: September 1, 2017
Head office address: 1-23-21 Shibuya, Shibuya-ku, Tokyo
Brands available: J.S. PANCAKE CAFE, J.S. BURGERS CAFE, J.S. FOODIES, LUKE'S LOBSTER, J.S. CURRY, RITUEL, BOUL'ANGE, FLIPPER'S, FLIPPER'S STAND, CITYSHOP, Shabu-shabu Yamawarafu, Roasted COFFEE LABORATORY, HI-CACAO CHOCOLATE STAND, machi machi, eggslut, PARIS SAINT-GERMAIN CAFÉ, Curry Shop Bongoo, RITUEL CAFÉ, Have a Gotcha of Rice Balls, Have a Gotcha of Oyakodon
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