Japanese chocolate specialty store Bel Amer will begin selling its new chocolate collection on January 14, 2021. We have prepared a rich lineup, including notable new items such as Apple Chocolate and Mont Blanc Chocolate.
Since its founding in 2003, Japanese chocolate specialty store Bel Amer has strived to create "chocolate that suits Japan," continuing to express the beautiful colors of the seasons and uniquely Japanese events through chocolate. The new chocolates being released for Valentine's Day 2021 are a lineup that is crafted one by one by hand, with the time and effort required only at a chocolate specialty store.
Our new Apple Chocolat and Mont Blanc Chocolat are made with domestic ingredients, and are unique to Bel Amer, boasting deliciousness and the artisanal craftsmanship that brings a smile to the face of the eater. Our wide-ranging lineup also includes adorable bite-sized Mini Mendiants and artisanal chocolates that utilize the techniques of artisans and perfectly combine the perfect blend of chocolate and ingredients, bringing the joy of chocolate to everyone.
New "Apple Chocolat" Inspired by the candy apples found at festival stalls
Inspired by the candy apples popular at festival stalls, our new "Apple Chocolat" is a blend of domestic apples and chocolate. This chocolate is coated with a glossy ganache and cream made from apple juice and paste from Aomori Prefecture, allowing you to enjoy the flavor and texture of the fruit. It comes in three flavors: caramel, praline noir, and black tea.
Apple Chocolate
3 pieces: 1,512 yen incl. tax (base price: 1,400 yen)
6 pieces: 2,700 yen incl. tax (base price: 2,500 yen)
New "Mont Blanc Chocolat" that condenses the deliciousness of Japanese chestnuts
A new chocolate that allows you to enjoy the deliciousness of Japanese chestnuts, with a generous amount of hand-squeezed ganache cream containing Japanese chestnut paste on a bonbon chocolate made with Japanese chestnuts. The center of the bonbon chocolate is filled with ganache made with Japanese chestnuts. After repeated trial and error with the ratio of chestnut paste and fresh cream used in the ganache, we arrived at the ideal balance that brings out the chestnut flavor.
We offer three flavors: Bitter, which combines Japanese chestnut paste and the bitter taste of cocoa; Caramel, which spreads the soft sweetness of caramel milk chocolate; and Cassis, which allows you to enjoy the marriage of chestnut and blackcurrant, a popular flavor in Europe.
Enjoy the different flavors as if you were comparing three different Mont Blancs.
5 Mont Blanc Chocolates
2,160 yen including tax (base price: 2,000 yen)
Bite-sized Palet Chocolat "Mini Mandian"
Mini Mandian is a set of bite-sized Palet Chocolat treats. You can enjoy popular flavors of Bel Amer's classic Palet Chocolat treat as well as Valentine's Day limited edition flavors in mini sizes. Be sure to check out the toppings and finishes that have been carefully crafted down to the smallest detail! Choose from two sizes: a pack of 8 or a pack of 15.
Minimandiants
8 pieces: 1,404 yen incl. tax (base price: 1,300 yen)
15 pieces: 2,376 yen incl. tax (base price: 2,200 yen)
Enhance the new chocolates of 2021! "Artisan Chocolate" is the perfect gift for Valentine's Day
The new bonbon chocolates, created by chocolatiers with a focus on ingredients and manufacturing methods, have been named "Artisan," which means artisan in French. This varied lineup mainly uses Bel Amer's original chocolate, combined with a variety of other ingredients such as homemade caramel, honey, and hazelnut praline. The bonbon chocolate assortment comes in four sizes to suit any occasion, from a box of three perfect for a small gift to a box of 12.
The Artisan Palet Chocolat, a classic Palet Chocolat decorated with a heart motif, is packaged in a limited edition box.
Artisan Chocolat
3 pieces: 1,080 yen including tax (base price: 1,000 yen)
5 pieces: 1,620 yen including tax (base price: 1,500 yen)
8 pieces: 2,484 yen including tax (base price: 2,300 yen)
12 pieces: 3,564 yen including tax (base price: 3,300 yen)
Artisan Palet Chocolat
1,836 yen including tax (base price: 1,700 yen)
50 types of Palet Chocolat are completed
"Palet Chocolat" is Bel Amer's masterpiece. A round chocolate bar measuring approximately 6cm in diameter, it represents the infinitely expanding world of chocolate and ingredients.
https://www.belamer.jp/item/palet-chocolat/
Normally, 30 varieties are available, but for Valentine's Day, limited-edition flavors will be added, bringing the total to 50. The lineup includes notable flavors such as "Breakfast," which is inspired by a fried egg, "Cola," which combines bitter chocolate with crackling candy and spices, and "Salted Truffle," which is accented with the aroma of truffles and Guérande salt.
Palet Chocolat
Tax included: 292 yen each (base price: 270 yen each)
*Available at limited stores.
■"Japanese Tableware and Palet Chocolat" project and photo campaign "My Tableware and Palet Chocolat"
Currently, Bel Amer's Instagram is featuring 50 combinations each day of Palet Chocolat, Bel Amer's signature product, paired with carefully crafted tableware from all over Japan, under the title "Japanese Tableware and Palet Chocolat."
■BEL AMER Official Instagram
https://www.instagram.com/belamer_official/
In addition, we are running a photo campaign called "My Dish and Palet Chocolat", where the grand prize winner will have the chance to win 50 different types of Palet Chocolat.
Please see here for more details.
https://www.belamer.jp/information/8138/
Chocolat BEL AMER
BEL AMER's goal is to create "chocolat that suits Japan." The aroma, melt-in-the-mouth flavor, and richness are the "life" of chocolate. Each chocolate is carefully handmade in a specialized chocolate atelier where humidity and temperature are strictly controlled.
◇Shop◇
Kioicho store, Isetan Shinjuku store, Isetan Tachikawa store, Ginza Mitsukoshi store, Nihonbashi Mitsukoshi Main Store, Shibuya Tokyu Toyoko store, Futakotamagawa Tokyu Food Show store, Daimaru Tokyo store, Shizuoka Isetan store, Matsuzakaya Nagoya store, JR Kyoto Isetan store, Hankyu Umeda Main Store, Iwataya Fukuoka Main Store, Seibu Ikebukuro Main Store, Sogo Yokohama store, Nagoya Mitsukoshi Sakae store, Kugahara Factory Shop
◇Event store◇
Salon du Chocolat Tokyo venue, Seibu Ikebukuro Main Store, Isetan Shinjuku, Isetan Tachikawa, JR Kyoto Isetan, Ginza Mitsukoshi, Nagoya Sakae Mitsukoshi, JR Nagoya Takashimaya, Shinjuku Takashimaya, Nihonbashi Takashimaya, Yokohama Takashimaya, Kyoto Takashimaya, Osaka Takashimaya, Iyotetsu Takashimaya, Odakyu Shinjuku, Hankyu Umeda Main Store, Hanshin Umeda Main Store, Abeno Harukas Kintetsu Main Store, Sogo Yokohama, Sogo Chiba, Iwataya Fukuoka Main Store, Fukuoka Mitsukoshi
◇Online Shop◇
https://www.belamer.jp/onlineshop/
*The start date of each event varies by store. Please check the website of each department store for details. *Sales of Valentine's chocolates on the online shop are scheduled to begin on January 14, 2021.
◇Media◇
Website: https://www.belamer.jp
Instagram: https://www.instagram.com/belamer_official/
Twitter: https://twitter.com/BelamerOfficial
Click here for company press release details
Since its founding in 2003, Japanese chocolate specialty store Bel Amer has strived to create "chocolate that suits Japan," continuing to express the beautiful colors of the seasons and uniquely Japanese events through chocolate. The new chocolates being released for Valentine's Day 2021 are a lineup that is crafted one by one by hand, with the time and effort required only at a chocolate specialty store.
Our new Apple Chocolat and Mont Blanc Chocolat are made with domestic ingredients, and are unique to Bel Amer, boasting deliciousness and the artisanal craftsmanship that brings a smile to the face of the eater. Our wide-ranging lineup also includes adorable bite-sized Mini Mendiants and artisanal chocolates that utilize the techniques of artisans and perfectly combine the perfect blend of chocolate and ingredients, bringing the joy of chocolate to everyone.
New "Apple Chocolat" Inspired by the candy apples found at festival stalls
Inspired by the candy apples popular at festival stalls, our new "Apple Chocolat" is a blend of domestic apples and chocolate. This chocolate is coated with a glossy ganache and cream made from apple juice and paste from Aomori Prefecture, allowing you to enjoy the flavor and texture of the fruit. It comes in three flavors: caramel, praline noir, and black tea.
Apple Chocolate
3 pieces: 1,512 yen incl. tax (base price: 1,400 yen)
6 pieces: 2,700 yen incl. tax (base price: 2,500 yen)
New "Mont Blanc Chocolat" that condenses the deliciousness of Japanese chestnuts
A new chocolate that allows you to enjoy the deliciousness of Japanese chestnuts, with a generous amount of hand-squeezed ganache cream containing Japanese chestnut paste on a bonbon chocolate made with Japanese chestnuts. The center of the bonbon chocolate is filled with ganache made with Japanese chestnuts. After repeated trial and error with the ratio of chestnut paste and fresh cream used in the ganache, we arrived at the ideal balance that brings out the chestnut flavor.
We offer three flavors: Bitter, which combines Japanese chestnut paste and the bitter taste of cocoa; Caramel, which spreads the soft sweetness of caramel milk chocolate; and Cassis, which allows you to enjoy the marriage of chestnut and blackcurrant, a popular flavor in Europe.
Enjoy the different flavors as if you were comparing three different Mont Blancs.
5 Mont Blanc Chocolates
2,160 yen including tax (base price: 2,000 yen)
Bite-sized Palet Chocolat "Mini Mandian"
Mini Mandian is a set of bite-sized Palet Chocolat treats. You can enjoy popular flavors of Bel Amer's classic Palet Chocolat treat as well as Valentine's Day limited edition flavors in mini sizes. Be sure to check out the toppings and finishes that have been carefully crafted down to the smallest detail! Choose from two sizes: a pack of 8 or a pack of 15.
Minimandiants
8 pieces: 1,404 yen incl. tax (base price: 1,300 yen)
15 pieces: 2,376 yen incl. tax (base price: 2,200 yen)
Enhance the new chocolates of 2021! "Artisan Chocolate" is the perfect gift for Valentine's Day
The new bonbon chocolates, created by chocolatiers with a focus on ingredients and manufacturing methods, have been named "Artisan," which means artisan in French. This varied lineup mainly uses Bel Amer's original chocolate, combined with a variety of other ingredients such as homemade caramel, honey, and hazelnut praline. The bonbon chocolate assortment comes in four sizes to suit any occasion, from a box of three perfect for a small gift to a box of 12.
The Artisan Palet Chocolat, a classic Palet Chocolat decorated with a heart motif, is packaged in a limited edition box.
Artisan Chocolat
3 pieces: 1,080 yen including tax (base price: 1,000 yen)
5 pieces: 1,620 yen including tax (base price: 1,500 yen)
8 pieces: 2,484 yen including tax (base price: 2,300 yen)
12 pieces: 3,564 yen including tax (base price: 3,300 yen)
Artisan Palet Chocolat
1,836 yen including tax (base price: 1,700 yen)
50 types of Palet Chocolat are completed
"Palet Chocolat" is Bel Amer's masterpiece. A round chocolate bar measuring approximately 6cm in diameter, it represents the infinitely expanding world of chocolate and ingredients.
https://www.belamer.jp/item/palet-chocolat/
Normally, 30 varieties are available, but for Valentine's Day, limited-edition flavors will be added, bringing the total to 50. The lineup includes notable flavors such as "Breakfast," which is inspired by a fried egg, "Cola," which combines bitter chocolate with crackling candy and spices, and "Salted Truffle," which is accented with the aroma of truffles and Guérande salt.
Palet Chocolat
Tax included: 292 yen each (base price: 270 yen each)
*Available at limited stores.
■"Japanese Tableware and Palet Chocolat" project and photo campaign "My Tableware and Palet Chocolat"
Currently, Bel Amer's Instagram is featuring 50 combinations each day of Palet Chocolat, Bel Amer's signature product, paired with carefully crafted tableware from all over Japan, under the title "Japanese Tableware and Palet Chocolat."
■BEL AMER Official Instagram
https://www.instagram.com/belamer_official/
In addition, we are running a photo campaign called "My Dish and Palet Chocolat", where the grand prize winner will have the chance to win 50 different types of Palet Chocolat.
Please see here for more details.
https://www.belamer.jp/information/8138/
Chocolat BEL AMER
BEL AMER's goal is to create "chocolat that suits Japan." The aroma, melt-in-the-mouth flavor, and richness are the "life" of chocolate. Each chocolate is carefully handmade in a specialized chocolate atelier where humidity and temperature are strictly controlled.
◇Shop◇
Kioicho store, Isetan Shinjuku store, Isetan Tachikawa store, Ginza Mitsukoshi store, Nihonbashi Mitsukoshi Main Store, Shibuya Tokyu Toyoko store, Futakotamagawa Tokyu Food Show store, Daimaru Tokyo store, Shizuoka Isetan store, Matsuzakaya Nagoya store, JR Kyoto Isetan store, Hankyu Umeda Main Store, Iwataya Fukuoka Main Store, Seibu Ikebukuro Main Store, Sogo Yokohama store, Nagoya Mitsukoshi Sakae store, Kugahara Factory Shop
◇Event store◇
Salon du Chocolat Tokyo venue, Seibu Ikebukuro Main Store, Isetan Shinjuku, Isetan Tachikawa, JR Kyoto Isetan, Ginza Mitsukoshi, Nagoya Sakae Mitsukoshi, JR Nagoya Takashimaya, Shinjuku Takashimaya, Nihonbashi Takashimaya, Yokohama Takashimaya, Kyoto Takashimaya, Osaka Takashimaya, Iyotetsu Takashimaya, Odakyu Shinjuku, Hankyu Umeda Main Store, Hanshin Umeda Main Store, Abeno Harukas Kintetsu Main Store, Sogo Yokohama, Sogo Chiba, Iwataya Fukuoka Main Store, Fukuoka Mitsukoshi
◇Online Shop◇
https://www.belamer.jp/onlineshop/
*The start date of each event varies by store. Please check the website of each department store for details. *Sales of Valentine's chocolates on the online shop are scheduled to begin on January 14, 2021.
◇Media◇
Website: https://www.belamer.jp
Instagram: https://www.instagram.com/belamer_official/
Twitter: https://twitter.com/BelamerOfficial
Click here for company press release details
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