Now in its fifth year, Salon d'Agri Japon is an "agricultural festival" where unique agricultural professionals from all over Japan bring their best produce and processed goods to present and sell directly to customers. You can hear directly from the producers, and this year you can purchase produce and processed goods from 15 producer teams.
*Some products can also be purchased at the Isetan Mitsukoshi online store.
[First appearance] Aiming for a sustainable environment for horses and people
Mushroom cultivation is considered difficult in Japan, but this method has been successful, utilizing the manure from retired racehorses. Grown at the high altitude of Hachimantai, the mushrooms have firm flesh. Salads, tempura musubi, satsumaage, and other dishes made with these mushrooms will also be sold at
[First appearance] Beautiful-looking konjac made with a feminine sensibility
Konnyaku Kobo Kashou - Tengu's Treasure Box Origin: Gunma Prefecture
*Open only on November 7th
[First appearance] An essential part of Japanese food culture
〈Takijiri Wasabi Farm〉Mazuma Wasabi Origin: Shizuoka Prefecture
Mazuma Wasabi is grown in Amagi Yugashima, which is shaded by trees and has abundant spring water, and takes around two years to cultivate. As a result, it has a strong spiciness and stickiness. Processed foods such as prepared dishes and gelato will also be on sale.
[First appearance] We want to communicate Japan's fishing industry in a cool way
〈FISHERMAN JAPAN〉Coho Salmon Sushi and more Origin: Miyagi Prefecture
From Ishinomaki City! A group of young fishermen. Formed with the aim of proposing a shape for the future of the fishing industry that will continue into the next generation. Sells frozen fillets of "Gin-O," the king of coho salmon from Onagawa, which is managed in-house from production to processing.
*Open only on November 6th and 7th
[First appearance] Connecting local agriculture and food culture
〈Food Hub Project〉Sake - Kamiyama no Taste 2020 Yamahai Origin: Tokushima Prefecture
With the motto of "local production for local food," this project aims to connect the agriculture and food culture of Kamiyama Town in Tokushima Prefecture to the next generation. Processed products that strongly reflect Kamiyama's food culture are on sale.
About Isetan Mitsukoshi's Sustainability Initiatives in Shopping
With the aim of becoming "the Isetan Mitsukoshi Group that connects people and the times," we are gradually implementing sustainable initiatives in fashion, such as focusing on environmentally friendly materials, collecting unwanted clothing (for a limited time), and collaborating with local communities and producers in our manufacturing. In terms of food, we are offering smaller-than-normal bento boxes to reduce food waste and bread slices that can be eaten in one sitting as part of our in-house promotions.
Furthermore, the Isetan Mitsukoshi online site, which was redesigned in June 2020, now features a dedicated page where customers can participate in sustainable initiatives and learn about products through their shopping. We will work with customers to consider "familiar actions" that provide opportunities to learn about a sustainable society and lead to concrete contributions.
[Event Summary]
Dates: Wednesday, November 4th - Tuesday, November 10th
Venue: Food Collection, B1F, Isetan Shinjuku Main Building
*The details of this project may be changed or canceled due to unforeseen circumstances. We ask for your understanding.
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