On October 26th, Ginza Mitsukoshi will collaborate with Kameda Seika to open "jeRiz," a new brand of plant-based sweets, making its world debut on the second basement floor of the main building.
【Plant-Based Sweets】Introducing a new brand created from scratch in collaboration with rice experts Kameda Seika
Gentle plant-based rice snacks, "jeRiz"
jeRiz is a rice snack store that is safe for everyone, delicious for everyone, and good for your body. It is a rice snack specialty store that uses plant-based ingredients, mainly rice flour. In addition to rice snacks, it also offers rice flour-based Western-style sweets. Based on gluten-free (*1) rice flour, we have eliminated animal ingredients as much as possible (*2). We offer rice snacks that are safe for both gift-givers and recipients.
*1 Some products contain wheat.
*2 Some products are excluded.
Introducing jeRiz Products
A simple flavor that is convenient for a variety of occasions, from a light breakfast or snack. Crisp, ultra-thin crackers with a light texture, and cube-type crackers with a light, chewy texture containing germinated brown rice puffs made from domestic rice flour and domestic non-glutinous brown rice.
RICE CRACKER Rice Crackers "Thinly Grilled Cheese, Tomato, and Burdock" 40g each, 1,296 yen
RICE CRACKER Rice Crackers "Cube Germinated Brown Rice & Soy, Chocolate & Coconut" 50g each, 1,080 yen
The crispy, melt-in-your-mouth dough is made using domestically produced glutinous rice and finished with fragrant white truffle salt.
RICE CRACKER Rice Crackers "Soft with White Truffle Salt" 14 pieces 1,080 yen
These crunchy rusks are made from bread made with glutinous rice flour from Niigata Prefecture, cut to an easy-to-eat thickness and finished with a gently sweet butter flavor.
*The butter flavor is achieved using flavorings.
RICE RUSK "Sugar Butter Flavor" 5 pieces for 972 yen, 10 pieces for 1,944 yen
Sustainable high-cocoa chocolate (70% cocoa content) is sandwiched between langue de chat pastry made with domestic rice flour and soy milk. This langue de chat is characterized by its smooth melt-in-your-mouth texture and slightly bitter sweetness. *This chocolate is made using cocoa beans that are sustainable, aiming to promote the sustainable development of the cocoa industry.
RICE LANGUE DE CHAT "Rice Langue de Chat Chocolate" 9 pieces for 1,728 yen, 18 pieces for 3,456 yen
【Brand Story】
I've started to be a little more mindful of what I eat and what I give to my loved ones.
About the Packaging
Veganism is not just about food; it's a lifestyle that also cares about the global environment. Our new brand, jeRiz, strives to use environmentally friendly materials whenever possible, including FSC-certified paper for packaging and vegetable-based ink for printing. The design, inspired by the life of a woman named "July," who sometimes lives a life that is kind to both herself and the earth, also reflects our consideration for the materials that express that life.
*Prices include tax.
*Content may be changed or canceled without notice.
【Plant-Based Sweets】Introducing a new brand created from scratch in collaboration with rice experts Kameda Seika
Gentle plant-based rice snacks, "jeRiz"
jeRiz is a rice snack store that is safe for everyone, delicious for everyone, and good for your body. It is a rice snack specialty store that uses plant-based ingredients, mainly rice flour. In addition to rice snacks, it also offers rice flour-based Western-style sweets. Based on gluten-free (*1) rice flour, we have eliminated animal ingredients as much as possible (*2). We offer rice snacks that are safe for both gift-givers and recipients.
*1 Some products contain wheat.
*2 Some products are excluded.
Introducing jeRiz Products
A simple flavor that is convenient for a variety of occasions, from a light breakfast or snack. Crisp, ultra-thin crackers with a light texture, and cube-type crackers with a light, chewy texture containing germinated brown rice puffs made from domestic rice flour and domestic non-glutinous brown rice.
RICE CRACKER Rice Crackers "Thinly Grilled Cheese, Tomato, and Burdock" 40g each, 1,296 yen
RICE CRACKER Rice Crackers "Cube Germinated Brown Rice & Soy, Chocolate & Coconut" 50g each, 1,080 yen
The crispy, melt-in-your-mouth dough is made using domestically produced glutinous rice and finished with fragrant white truffle salt.
RICE CRACKER Rice Crackers "Soft with White Truffle Salt" 14 pieces 1,080 yen
These crunchy rusks are made from bread made with glutinous rice flour from Niigata Prefecture, cut to an easy-to-eat thickness and finished with a gently sweet butter flavor.
*The butter flavor is achieved using flavorings.
RICE RUSK "Sugar Butter Flavor" 5 pieces for 972 yen, 10 pieces for 1,944 yen
Sustainable high-cocoa chocolate (70% cocoa content) is sandwiched between langue de chat pastry made with domestic rice flour and soy milk. This langue de chat is characterized by its smooth melt-in-your-mouth texture and slightly bitter sweetness. *This chocolate is made using cocoa beans that are sustainable, aiming to promote the sustainable development of the cocoa industry.
RICE LANGUE DE CHAT "Rice Langue de Chat Chocolate" 9 pieces for 1,728 yen, 18 pieces for 3,456 yen
【Brand Story】
I've started to be a little more mindful of what I eat and what I give to my loved ones.
I want to eat sweets, but I prefer something with a light aftertaste.
I'd be happy if they were kind to me and the earth. That's how I started to think.
Enjoy small changes in yourself and enrich your daily life effortlessly and carefully.
jeRiz is good at appeasing herself.
JeRiz's rice-based sweets are a part of her daily life, and they're not only delicious, but also bring a little joy to herself and those around her.
We aim to empathize with and suggest ideas for those who want to put these ideas into practice.
About the Packaging
Veganism is not just about food; it's a lifestyle that also cares about the global environment. Our new brand, jeRiz, strives to use environmentally friendly materials whenever possible, including FSC-certified paper for packaging and vegetable-based ink for printing. The design, inspired by the life of a woman named "July," who sometimes lives a life that is kind to both herself and the earth, also reflects our consideration for the materials that express that life.
*Prices include tax.
*Content may be changed or canceled without notice.
