"N°5 Culture Chanel," an exhibition exploring CHANEL's signature fragrance, No. 5, will run from May 5 to June 5 as a guest program at the Palais de Tokyo, a contemporary art museum in Paris. This exhibition focuses on CHANEL's enduring connection to art and aims to reveal the essence of No. 5. The exhibition is structured like an intricate game of matching, allowing visitors to decipher the scent of No. 5. By linking the exhibits, visitors can connect No. 5 to the era in which it was created and the avant-garde movements that flourished at the time. Following on from previous "CULTURE CHANEL" exhibitions at the Pushkin Museum in Moscow, the National Art Museum in Beijing, and the Guangzhou Opera House, the exhibition is curated by Jean-Louis Froment.

No. 5 was the first perfume released by Gabrielle Chanel in 1921. Working with Ernest Beaux, a perfumer who worked at the Russian court, she invented a fragrance that "smells like a woman herself." It was the first "abstract" fragrance, created at a time when scents that imitated single flowers were the norm. It contained 80 different fragrance ingredients. The perfume's name was taken from the prototype's number, and coincidentally, "5" was Chanel's lucky number. The square-edged bottle and white grosgrain packaging with black trim also pursued a strict minimalist visual style, making No. 5 the perfume that symbolizes the brand. Marilyn Monroe's famous comment that she "would wear No. 5 to bed" is a well-known anecdote.