Shiseido will hold the grand opening of the first flagship store for its brand, "SHISEIDO GLOBAL FLAGSHIP STORE," in Ginza, the city where the brand was founded, on July 31, 2020. The "SHISEIDO GLOBAL FLAGSHIP STORE" will communicate the brand's worldview to domestic and international customers visiting Ginza and offer a beauty experience that combines the latest technology with a human touch. Responding to diversifying beauty needs and lifestyles, the store will offer digital testers that allow customers to freely and enjoyably try cosmetics using all five senses, beauty counseling tailored to customer needs, and an advanced meditation experience, the first of its kind in Japan. Occupying three floors of the building, it will be the world's largest street-level SHISEIDO store. In addition to the brand's full product lineup, including skincare and makeup, the store will also sell exclusive products.
Amid the growing need for "contactless" purchasing amid the spread of COVID-19, we have implemented store hygiene management and introduced content to accommodate new lifestyles, such as "contactless" beauty counseling and automatic product testers, to allow customers to experience the store with peace of mind. Furthermore, we are also simultaneously opening a "Virtual Store," which allows customers to experience the same experience on the website as if they were in a store, and then purchase products directly on the brand's e-commerce site.
Through the unique experience of this flagship store, which stimulates the pursuit of beauty, SHISEIDO aims to expand its connections with new customers and promote brand recognition and understanding. Furthermore, we will continue our challenge to help customers around the world discover new aspects of themselves and live beautiful and fulfilling lives.
[Store Overview]
■Address: Hankyu Hanshin Ginza Building, 3-3-13 Ginza, Chuo-ku, Tokyo
■Number of Floors: 3 (Building Size: 11 Floors Above Ground, 1 Floor Below Ground)
■"SHISEIDO GLOBAL FLAGSHIP STORE" Website: https://www.shiseido.co.jp/ginza/?rt_pr=trg51
"SHISEIDO GLOBAL FLAGSHIP STORE" Concept and Store Design
Founded in Tokyo's Ginza district in 1872, "SHISEIDO" is the only brand bearing the Shiseido name. The brand has continued to create contemporary beauty through the fusion of art and science since its founding. The brand's concept is "ALIVE with Beauty," which posits that external beauty achieved through cutting-edge skincare and makeup leads to confidence and vitality, which in turn draws out vibrant inner beauty and creates a cycle of beauty. The "SHISEIDO GLOBAL FLAGSHIP STORE" embodies the brand's vision of "ALIVE with Beauty," offering customers vibrant inner and outer beauty through a variety of experiences. The store's design concept is a "Japanese Digital Garden." Based on a Japanese garden motif, symbolizing Japanese aesthetics and nature, the store incorporates materials inspired by washi paper, wood, and Nishijin textiles, as well as the sounds of water and the flickering of light. From Ginza, we will spread Japanese beauty, "Japanese Beauty," to the world.
《Store initiatives to adapt to new lifestyles》
"SHISEIDO GLOBAL FLAGSHIP STORE" is taking measures to prevent infection, such as temperature checks, disinfecting hands and testers, wearing masks and other droplet prevention measures, and social distancing, so that customers can enjoy their in-store experience without worry and take home power through "beauty," even during and after the coronavirus pandemic. In addition, we are also introducing new initiatives to our content.
1. A contactless shopping experience that enhances the self-service experience
The "S CONNECT" wristband records the experience and allows customers to add products to their cart, while the digital tester allows customers to research and compare product information on a touchscreen. This allows customers to experience the entire process from trial to purchase without any human contact. The touchscreen uses a special stylus. Additionally, we have introduced an automatic tester for serums and foundations, allowing customers to try products without contact.
2. Lesson-Style "Contactless" Counseling
Utilizing Puri, we are introducing a new lesson-style counseling experience where customers can receive personalized skincare and makeup advice from a beauty consultant (BC) in a contactless environment. Customers can choose to try products themselves while watching an original video, or with a BC explaining the process. The content of the lessons taken can be viewed on My Page and reviewed at home.
3. A "Virtual Store" that Links Offline and Online Experiences
A "Virtual Store" will be set up on the "SHISEIDO GLOBAL FLAGSHIP STORE" site, where customers can experience content without visiting the store and purchase products on the e-commerce site, the "SHISEIDO Official Online Store." Customers can explore the store in VR and by hovering their cursor over the content they want to know about, they can watch an introductory video for that content. In the beauty lesson content available on the second floor, customers can watch videos in which BCs provide advice tailored to seasonal skin conditions and introduce makeup techniques, which can then be put into practice at home. The products used in the video are displayed, and by clicking on them, they will be redirected to the e-commerce site where they can make a purchase.
In addition, from September, we plan to launch a "live commerce" feature on the website, where BCs will stream live videos introducing products and beauty techniques, allowing customers to purchase products while communicating with the BCs in real time.
Store-exclusive products
We will be selling a "SHISEIDO GLOBAL FLAGSHIP STORE" version of SHISEIDO's iconic serum, "Ultimune." The limited-edition packaging features the brand's iconic red. *Not sold at the official SHISEIDO online store. SHISEIDO Ultimune™ Power Infusing Concentrate N Ginza Flagship Limited Edition 75mL 16,000 yen (tax excluded / in-store only) A serum that protects the skin's natural beauty, leading to smooth, firm and luminous skin.
Store Content Details
【1st Floor】”Play with Beauty” Discover your own unique beauty while having fun using your five senses and a playful spirit
DIGISKIN TESTER
A digital tester that allows you to easily look up information about skincare products and compare them on the spot. By simply answering a few simple questions, you can find the skincare that's right for you.
MAKE ME UP
This navigator displays detailed product information when you hold a makeup product in your hand over it. You can also use the simulator function to check how the product will look on your own face.
FOUNDATION BAR
Simply take a photo and this tester will automatically measure the perfect shade from among 30 SHISEIDO foundation shades for your skin and allow you to try it on immediately.
POWER BAR
This auto-tester dispenses Ultimune serum just by holding your hand over it. Experience the texture and scent in the palm of your hand.
ULTIMUNE TO-GO
A vending machine exclusively for Ultimune serum. Easy self-service operation allows for quick purchase.
【2nd Floor】"Creating Beauty" (Professionals bring out the beauty of each individual)
SKINCARE LESSON
Free individual lessons using an app that offer suggestions on everything from skin care to a lifestyle for inner beauty. Exercise videos and cooking recipes tailored to your results are also provided. In addition, those who have taken a lesson can purchase the "Inner Beauty Set," a set of tea leaves and aroma oils recommended for each individual's condition.
MAKEUP LESSON
Free individual makeup lessons using an app. Learn how to use products that interest you by watching videos. Lesson content is recorded in real time and provided so you can take it home to review.
MAKE YOUR MARK
With the purchase of Ultimune serum or selected lipsticks, you can engrave your own message or illustration on the product free of charge. Enjoy customizing your product with original engraving available only in-store.
WRAP IT UP
This free gift wrapping service allows you to choose from a selection of original SHISEIDO gift wrapping tools.
[B1F] ”Awakening Beauty” (A momentary reset from the everyday, a new charge of beauty)
INNER BEAUTY CHARGE
Inside Japan's first meditation capsule, "SOMADOME," you will engage with the five senses (sound, light, scent, and warmth). This is an advanced meditation experience that you can do yourself via audio guide. Free yourself from the hustle and bustle of everyday life and find extraordinary space and time to reflect on yourself, and this experience will awaken a new beauty. "Hypersonic Sound," used as environmental sound outside the capsule, is expected to have effects such as making what you see more vividly and beautifully, and making the entire environment feel more comfortable.
[Reservations required. Experience time: approximately 30 minutes. Price: ¥4,000 (excluding tax)]
Click here for company press release details
Amid the growing need for "contactless" purchasing amid the spread of COVID-19, we have implemented store hygiene management and introduced content to accommodate new lifestyles, such as "contactless" beauty counseling and automatic product testers, to allow customers to experience the store with peace of mind. Furthermore, we are also simultaneously opening a "Virtual Store," which allows customers to experience the same experience on the website as if they were in a store, and then purchase products directly on the brand's e-commerce site.
Through the unique experience of this flagship store, which stimulates the pursuit of beauty, SHISEIDO aims to expand its connections with new customers and promote brand recognition and understanding. Furthermore, we will continue our challenge to help customers around the world discover new aspects of themselves and live beautiful and fulfilling lives.
[Store Overview]
■Address: Hankyu Hanshin Ginza Building, 3-3-13 Ginza, Chuo-ku, Tokyo
■Number of Floors: 3 (Building Size: 11 Floors Above Ground, 1 Floor Below Ground)
■"SHISEIDO GLOBAL FLAGSHIP STORE" Website: https://www.shiseido.co.jp/ginza/?rt_pr=trg51
"SHISEIDO GLOBAL FLAGSHIP STORE" Concept and Store Design
Founded in Tokyo's Ginza district in 1872, "SHISEIDO" is the only brand bearing the Shiseido name. The brand has continued to create contemporary beauty through the fusion of art and science since its founding. The brand's concept is "ALIVE with Beauty," which posits that external beauty achieved through cutting-edge skincare and makeup leads to confidence and vitality, which in turn draws out vibrant inner beauty and creates a cycle of beauty. The "SHISEIDO GLOBAL FLAGSHIP STORE" embodies the brand's vision of "ALIVE with Beauty," offering customers vibrant inner and outer beauty through a variety of experiences. The store's design concept is a "Japanese Digital Garden." Based on a Japanese garden motif, symbolizing Japanese aesthetics and nature, the store incorporates materials inspired by washi paper, wood, and Nishijin textiles, as well as the sounds of water and the flickering of light. From Ginza, we will spread Japanese beauty, "Japanese Beauty," to the world.
《Store initiatives to adapt to new lifestyles》
"SHISEIDO GLOBAL FLAGSHIP STORE" is taking measures to prevent infection, such as temperature checks, disinfecting hands and testers, wearing masks and other droplet prevention measures, and social distancing, so that customers can enjoy their in-store experience without worry and take home power through "beauty," even during and after the coronavirus pandemic. In addition, we are also introducing new initiatives to our content.
1. A contactless shopping experience that enhances the self-service experience
The "S CONNECT" wristband records the experience and allows customers to add products to their cart, while the digital tester allows customers to research and compare product information on a touchscreen. This allows customers to experience the entire process from trial to purchase without any human contact. The touchscreen uses a special stylus. Additionally, we have introduced an automatic tester for serums and foundations, allowing customers to try products without contact.
2. Lesson-Style "Contactless" Counseling
Utilizing Puri, we are introducing a new lesson-style counseling experience where customers can receive personalized skincare and makeup advice from a beauty consultant (BC) in a contactless environment. Customers can choose to try products themselves while watching an original video, or with a BC explaining the process. The content of the lessons taken can be viewed on My Page and reviewed at home.
3. A "Virtual Store" that Links Offline and Online Experiences
A "Virtual Store" will be set up on the "SHISEIDO GLOBAL FLAGSHIP STORE" site, where customers can experience content without visiting the store and purchase products on the e-commerce site, the "SHISEIDO Official Online Store." Customers can explore the store in VR and by hovering their cursor over the content they want to know about, they can watch an introductory video for that content. In the beauty lesson content available on the second floor, customers can watch videos in which BCs provide advice tailored to seasonal skin conditions and introduce makeup techniques, which can then be put into practice at home. The products used in the video are displayed, and by clicking on them, they will be redirected to the e-commerce site where they can make a purchase.
In addition, from September, we plan to launch a "live commerce" feature on the website, where BCs will stream live videos introducing products and beauty techniques, allowing customers to purchase products while communicating with the BCs in real time.
Store-exclusive products
We will be selling a "SHISEIDO GLOBAL FLAGSHIP STORE" version of SHISEIDO's iconic serum, "Ultimune." The limited-edition packaging features the brand's iconic red. *Not sold at the official SHISEIDO online store. SHISEIDO Ultimune™ Power Infusing Concentrate N Ginza Flagship Limited Edition 75mL 16,000 yen (tax excluded / in-store only) A serum that protects the skin's natural beauty, leading to smooth, firm and luminous skin.
Store Content Details
【1st Floor】”Play with Beauty” Discover your own unique beauty while having fun using your five senses and a playful spirit
DIGISKIN TESTER
A digital tester that allows you to easily look up information about skincare products and compare them on the spot. By simply answering a few simple questions, you can find the skincare that's right for you.
MAKE ME UP
This navigator displays detailed product information when you hold a makeup product in your hand over it. You can also use the simulator function to check how the product will look on your own face.
FOUNDATION BAR
Simply take a photo and this tester will automatically measure the perfect shade from among 30 SHISEIDO foundation shades for your skin and allow you to try it on immediately.
POWER BAR
This auto-tester dispenses Ultimune serum just by holding your hand over it. Experience the texture and scent in the palm of your hand.
ULTIMUNE TO-GO
A vending machine exclusively for Ultimune serum. Easy self-service operation allows for quick purchase.
【2nd Floor】"Creating Beauty" (Professionals bring out the beauty of each individual)
SKINCARE LESSON
Free individual lessons using an app that offer suggestions on everything from skin care to a lifestyle for inner beauty. Exercise videos and cooking recipes tailored to your results are also provided. In addition, those who have taken a lesson can purchase the "Inner Beauty Set," a set of tea leaves and aroma oils recommended for each individual's condition.
MAKEUP LESSON
Free individual makeup lessons using an app. Learn how to use products that interest you by watching videos. Lesson content is recorded in real time and provided so you can take it home to review.
MAKE YOUR MARK
With the purchase of Ultimune serum or selected lipsticks, you can engrave your own message or illustration on the product free of charge. Enjoy customizing your product with original engraving available only in-store.
WRAP IT UP
This free gift wrapping service allows you to choose from a selection of original SHISEIDO gift wrapping tools.
[B1F] ”Awakening Beauty” (A momentary reset from the everyday, a new charge of beauty)
INNER BEAUTY CHARGE
Inside Japan's first meditation capsule, "SOMADOME," you will engage with the five senses (sound, light, scent, and warmth). This is an advanced meditation experience that you can do yourself via audio guide. Free yourself from the hustle and bustle of everyday life and find extraordinary space and time to reflect on yourself, and this experience will awaken a new beauty. "Hypersonic Sound," used as environmental sound outside the capsule, is expected to have effects such as making what you see more vividly and beautifully, and making the entire environment feel more comfortable.
[Reservations required. Experience time: approximately 30 minutes. Price: ¥4,000 (excluding tax)]
Click here for company press release details
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