Make removing makeup more fun with the new face mask-inspired cleanser "Lululun Cleansing Series"

Release Date:2020.08.01
Jul 31, 2020
Glide Enterprises Inc. will release three new cleansing products from Lululun, the No. 1 face mask brand*2 with a total of over 1.2 billion units sold in the series*1: Lululun Cleansing Mild Gel, Lululun Cleansing Reset Water, and Lululun Cleansing Rich Sheet. These products will be available on the official online store from August 1, 2020, and at variety stores nationwide from August 17, 2020.

▼"Lululun Cleansing" official website
https://lululun.com/cleansing/

Like a face mask, this cleanser is gentle on the skin. It thoroughly removes makeup while protecting the skin's barrier function and improving moisture retention.

The "Lululun" skincare series enhances the skin's barrier function and moisture retention, improving skin strength and making you feel good every day. Even with its cleansing products, Lululun aims to achieve "high-density" skin with a strong barrier and self-moisturizing properties. To achieve smooth, radiant skin with even texture, the "Lululun Cleansing" series was developed based on the concept of a "skin-friendly coefficient."

"Five-sense engineering" enriches people's lives using cutting-edge equipment and a wide range of technologies and knowledge. Lululun, in collaboration with Professor Okajima of Yokohama National University, tackled a new genre of research known as "skin-sensory engineering," scientifically analyzing differences in face mask sheet materials, thickness, and comfort over time. Based on this experience, the "skin-friendly coefficient" for Lululun Cleansing was established. Each cleanser is assigned a unique coefficient to minimize friction when in contact with the skin. The lower the coefficient, the gentler the cleanser.

At the same time, the "Masterizer" ingredient included in each of our three cleansers, available to suit your skin type and purpose, targets the adherence junctions within the skin. It enhances the skin's barrier function, which is often disrupted by cleansing, and restores the skin's own moisture retention from the ground up.

Each cleanser, developed with the aim of improving skin's recovery, removes impurities as if skin were "zero," revealing the skin you desire. The vitamin-colored packaging makes cleansing time itself a bright and cheerful moment.

Cleansing restores skin density, which can easily become disrupted. Achieve a high barrier function and self-moisturizing skin.

Skin cells strengthen their own barrier through a polyhedron structure called a Kelvin tetrahedron, which allows cells to easily adhere to each other. When cleansing, friction from contact with the skin and irritation from ingredients can weaken the adhesion of skin cells, weakening the skin's barrier function and making it unable to retain moisture.

Lululun focuses on the adhesion junctions inside the skin and contains the moisturizing ingredient "Marstuurizer." Developed from research on microorganisms that can survive in environments similar to those on Mars, Marstuurizer works on the adhesion molecules of keratinocytes, supporting the adhesion of skin cells that can often be disrupted by cleansing.

With continued use, the Lululun cleansing series will build a strong foundation for a strong barrier function and the ability to retain moisture.


■Lululun Cleansing Mild Gel 150g / 1,300 yen (excl. tax)
Uses a "microgel" structure that spreads smoothly and easily. Regulates skin condition, leading to less sensitive skin.

・Honey extract
Contains rare, highly tolerant honey collected from Swiss black honeybees as a skin-conditioning ingredient. Supports the recovery of skin flora and strengthens the skin's barrier function.

・Peach leaf α-glucan
Improves resistance to external stress. By boosting the skin's regenerative functions, it leads to smooth, vibrant skin that is less sensitive to skin problems.


■Lululun Cleansing Reset Water 500ml/1,300 yen (excl. tax)
Addresses makeup, air pollutants, and intracellular waste products. Leads to refreshed, clear skin. A large-capacity size that can be used not only to remove makeup but also as a wipe-off lotion.


・Passion fruit extract
Passion fruit extract is rich in polyphenols with antioxidant properties. Improves resistance to environmental stressors, making skin more resistant to dirt.

・Phytoplankton extract
Promotes the breakdown of aging proteins within cells. Aids skin metabolism, leaving skin looking as if it has been detoxified.


■Lululun Cleansing Rich Sheet 20 sheets/800 yen (excl. tax)
Made with microfiber nonwoven fabric that is thick yet soft against the skin. Gently removes dirt and dead skin cells, leaving your skin looking brighter.

・Olive Leaf Extract
Olive leaves from Tuscany, Italy. A skin-conditioning ingredient that protects cells from damage and suppresses inflammation. For firm, healthy-looking skin.

・Stable Papaya Enzyme
A plant enzyme with a soft peeling effect that is gentle on the skin. It works on dead skin cells, leaving you with smoother, brighter skin.


▼"Lululun Cleansing" Official Website
https://lululun.com/cleansing/



Click here for company press release details

The press releases featured in this article have been provided by PR TIMES Inc. and are reproduced verbatim. FASHION HEADLINE does not endorse the products or services featured, nor does it guarantee the content of the press releases. For inquiries regarding the content of this article, please contact PR TIMES Inc. (https://prtimes.jp/) directly.
PR TIMES
    Back to Top