Shiseido, which celebrates its 150th anniversary in 2022, will release three limited-edition products from its SHISEIDO brand, which is available in 88 countries and regions around the world, that express the past, present, and future, in countries around the world from July 1, 2022. In Japan, the products will be available at the brand's flagship store, SHISEIDO GLOBAL FLAGSHIP STORE, as well as approximately 380 stores nationwide, mainly in department stores, the official SHISEIDO website, and Shiseido's comprehensive beauty website, Watashi Plus (Distributor: Shiseido International Co., Ltd.). *Pre-sale will begin on June 1st at Isetan Shinjuku, meeco, Hankyu Umeda Main Store, and HANKYU BEAUTY ONLINE. *The Shiseido Eudermine 150th Anniversary Edition will be re-released in limited quantities. *SHISEIDO will release three limited-edition products to celebrate its 150th anniversary, consisting of "Heritage," "Living Innovation," and "Future." *The design, based on the arabesque motif of wrapping paper created by Yabe Sue, who was a member of the Design Department during the Taisho era, has been transformed into a three-dimensional object using 3D software and photographed from various angles to be used on containers and cases. *The design expresses the "dynamism of life," leveraging past assets while dynamically carving out a new future while carrying 150 years of history. *Background to the release: Shiseido celebrates its 150th anniversary in 2022. Throughout the year, each brand will release limited-edition items in appreciation of the 150th anniversary, as well as innovative products offering new value. SHISEIDO, the only cosmetics brand bearing the company name, will release three limited-edition products: Eudermine, a symbol of its history; Ultimune™ Power Infusing Concentrate III, the signature serum; and Ultimune™ Power Infusing Future Shot, a concentrated serum incorporating Immune Generation 150 Technology™, an evolution of Immune Generation RED Technology™, based on the concept of “The Lifeblood™.” *1 The Lifeblood™ is a new beauty concept proposed by SHISEIDO, aiming to liberate and continually renew the beauty of each individual.
《Prism Colors Expressing a Bright Future》
This limited edition product evolves from "Heritage" (Past) to "Living Innovation" (Present) and "Future" by adding prism colors that embody the lives and beauty of people around the world to the brand's red color. The brilliant prism colors unique to the 150th anniversary express the brand's stance of empowering the diverse beauty of individuals around the world, both now and in the future. The amount of prism colors increases as the range progresses from Eudermine to Ultimune Powering Concentrate III and Ultimune Powering Future Shot, moving towards the future.
《Arabesque Design Expressing the Vibrancy of Life》
The "Shiseido Arabesque" pattern has been featured in Shiseido's products and advertising since 1920. Arabesque patterns represent the vitality of plants and their infinite, flexible possibilities. While changing style depending on the era and designer, they have become a symbol of Shiseido's design. This time, inspired by Kabuki makeup, we explored the mechanism of "The Lifeblood"*1, the energy of life. We combined the design with Shiseido's original "arabesque pattern" to create a three-dimensional design using 3D software and photographed it from various angles to express the dynamic vitality of life, connecting "Heritage," "Living Innovation," and "Future."
Sustainable Response for a Beautiful Future
In response to our commitment to a sustainable and beautiful future, we developed packaging based on the Japanese spirit of "Mottainai" (Mottainai) and Shiseido's philosophy of "Banbutsu Shisei" (All Things Are Born). This packaging aims to contribute to a sustainable and beautiful future for both our customers and the global environment. The special 150th anniversary packaging, featuring a recyclable glass bottle*2 and FSC-certified*3 paper outer box, contributes to a sustainable and beautiful future.
*2 Shiseido Eudermine 150th Anniversary Edition, SHISEIDO ULTIMUNE™ Power Infusing Concentrate III 150th Anniversary Edition
*3 Certification awarded by the Forest Stewardship Council to paper, pulp, and other products made from forest resources based on "sound forest management."
Shiseido Eudermine
"Eudermine" was launched in 1897, the year Shiseido first launched its cosmetics business. Formulated using cutting-edge Western pharmaceutical technology at the time, Eudermine was sold as an "advanced lotion" and gained popularity as "Shiseido's red water." Over the years, the formula has been repeatedly improved to meet the needs of the times, and the current version, "Eudermin Global," was launched in 1997, marking 100 years since the birth of Eudermin.
SHISEIDO Ultimune
SHISEIDO Ultimune is a best-selling serum from SHISEIDO, having won 224 beauty awards*4 worldwide. With growing awareness of bare skin, it was relaunched in the summer of 2021 based on the concept of "The Lifeblood™"*1. Equipped with our unique Immune Generation RED Technology™, it promotes vibrant, radiant skin that is bright, firm, and smooth, protecting not only your current beauty but also your future beauty. *4 *Total number of awards received worldwide since the first product was released in 2014 (as of December 2021) Ultimune Power Infusing Future Shot Ultimune Power Infusing Future Shot is an intensive serum based on the concept of "The Lifeblood™"*1, equipped with Immune Generation 150 Technology™, an evolution of Immune Generation RED Technology™. Its unprecedentedly light texture, formulated with naturally derived ingredients, quickly absorbs into the skin, regulating each individual's "beauty circulation" and further expanding the potential for beauty. About the Brand: Shiseido is a global prestige brand representing the Shiseido Group, offering skincare, makeup, suncare, and fragrance products in 88 countries and regions around the world. With skincare and makeup equipped with cutting-edge technology, we maximize the beauty potential of each and every customer, achieving beauty that is full of vitality in both body and mind.
Shiseido Eudermine
150th Anniversary Edition
【Limited Quantity】
100mL
8,000 yen (8,800 yen including tax)
■Product Features
A highly functional lotion that supports "healthy skin"
Limited edition design commemorating the 150th anniversary of Shiseido's founding
○A lotion that was created in Japan in 1897. It was reborn in its current formula in 1997.
○ Contains moisturizing ingredients with high water retention and minimal stickiness. It has a gentle, mellow texture that blends into the skin, maintaining ideal skin moisture.
○ Has a clean, gentle scent of pivoine (Western peony).
○ Can be used by people of all ages and all skin types around the world.
○ Non-comedogenic and allergy tested
(This does not mean that it will not cause acne or allergies in all people.)
■How to use
- After washing your face, soak a cotton pad with a slightly larger amount (about the size of a 500 yen coin) and wipe it over your entire face and neck to blend in.
- Depending on the season and your skin condition, take an appropriate amount and apply it in layers as you blend in.
SHISEIDO ULTIMUNE™ Power Infusing Concentrate III
150th Anniversary Edition
【Limited Quantity】
＜Serum＞
75mL
16,000 yen (17,600 yen including tax)
■Product Features
Beauty circulates and strength grows with every pulse. Ultimune Serum, a limited edition design commemorating Shiseido's 150th anniversary. Equipped with Shiseido's unique Immune Generation RED Technology™, moisturizing Collagen Element GL*5 and beauty ingredients reach every corner of your skin. *5 Hydroxyproline, glycerin Rich yet refreshing, it is quickly absorbed into skin. A green floral scent that evokes a relaxed feeling and a fresh, energetic feeling. Paraben-free (preservative) Free Non-comedogenic, allergy tested (This does not mean that acne or allergy will not occur in all people.) ■How to use After toning your skin with lotion every morning and evening, use before applying emulsion or cream.
・When using in combination with other serums, please use Ultimune™ Power Infusing Concentrate III first.
・Pump two pumps of the dispenser into your hand and gently apply evenly to your entire face.
SHISEIDO Ultimune™ Power Infusing Future Shot
150th Anniversary Edition
【Limited Quantity】
＜Serum＞
15mL
8,000 yen (8,800 yen incl. tax)
■Product Features
For all skin types and lifestyles.
With an eye on the harsh environments of the future.
A limited edition, rich, dense concentrated serum commemorating Shiseido's 150th anniversary.
○ A rich, dense concentrated serum that is surprisingly light and spreads comfortably on the skin.
○ The sparkling prism colors unique to the 150th anniversary express the brand's stance of continuing to empower the beauty of diverse individuals around the world and in each stage of life, even into the future.
○ A bright, positive fragrance with sustainability in mind.
○ Paraben (preservative) free
○ Non-comedogenic and allergy tested
(This does not mean that all people will not develop acne or allergies.)
■ Directions
・ Use twice a week to revitalize skin.
・ If you are using Ultimune™ Powering Concentrate III, use this as a replacement.
・After toning your skin with lotion, use before applying emulsion or cream.
・Press the bottom of the container with your index finger to take one pump into your hand, then gently apply evenly over your entire face.
■SHISEIDO official website
https://brand.shiseido.co.jp/?rt_pr=trl10
■SHISEIDO 150th anniversary special site
https://brand.shiseido.co.jp/150th-anniversary-special.html?rt_pr=trl10
■SHISEIDO JAPAN official Instagram
https://www.instagram.com/shiseido_japan/
▼ News release
https://corp.shiseido.com/jp/news/detail.html?n=00000000003390&rt_pr=trl10
▼ Shiseido corporate information
https://corp.shiseido.com/?rt_pr=trl10
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