From January 3rd to 11th, Isetan Shinjuku is hosting an event called "Manufacturing from 47 Prefectures - Traditional Skills, New Appeal" at the event space on the sixth floor of the main building, showcasing the skills of artisans from across Japan. From Miyagi Prefecture, Shimanuki, a crafts company founded in the Meiji period, will be showcasing its "Akari Kokeshi" dolls. These dolls showcase traditional crafts adapted to modern needs, with LED lights that automatically light up when tilted or knocked over in an earthquake. Yamagata Prefecture's "Kinoakari" (Wood Lights) showcases object lights made using the kumiko technique. Kumiko is a traditional Japanese technique of combining straight lines and geometric patterns with wood. The company offers lamps and lighting fixtures made from Aomori cypress (Cupressaceae) with kumiko linings, combining both practicality and art.

Ushirindo, a Fukui prefecture lacquerware craftsman since the Edo period, will be showcasing a business card holder that combines domestic cypress, Echizen lacquerware, and Echizen washi paper. The collaboration of traditional techniques using cypress and lacquer results in a simple, modern Japanese design.

From Ureshino in Saga prefecture, we will be showcasing Hizen Yoshida porcelain, a kiln that dates back more than 400 years. Unconstrained by this long tradition, the locally born brand 224 porcelain is promoting "new value." The brand's cups are covered with domestic cowhide leather and feature a new design that gently transfers the heat of the drink. They also offer a paperback-sized flower vase that matches both Japanese and Western rooms.

In addition, Takada Kozo Shoten in Wakayama Prefecture is introducing scrubbing brushes and brooms made from palm bark that is individually harvested by artisans.These brooms can be used to suit your lifestyle, starting with tatami mats or flooring in the living room, then as they wear out they can be used on the dirt floor or entrance, and finally in the garden.