Hattori Gento was launched in 2012 by Hattori Orimono, a company with over 220 years of history in Nishijin, Kyoto, and GENETO, an art unit based in Kyoto that works in a wide range of fields from architecture to furniture design. The brand is showcasing its collection at the Luxury Stage on the fourth floor of the main building of Isetan Shinjuku until January 12th of next year. Some items are also available for purchase. According to GENETO's Asako Yamashita, "The hikibaku (pulled foil) technique, one of the distinctive features of Nishijin textiles, is an extremely advanced technique. Hattori Orimono, in particular, uses gold, silver, patterned, and platinum leaf techniques to create intricate, three-dimensional woven patterns. With such incredible technology, we felt there was potential to enjoy the charm of Nishijin textiles in new ways beyond kimonos and obi, so we started working together."

Based on the concept of "jewelry in space," Hattori Gento has designed mobiles to hang from the ceiling and mobiles to be displayed to highlight the charm of Nishijin-ori, which shows different expressions depending on the angle from which it is viewed.

"ASCENSION," with countless umbrellas hanging from the ceiling, represents "ascension," and black crystal jewels dangle from the tips of the small Nishijin-ori umbrellas.

"IRIDESCENCE," with silver Nishijin-ori on a black background and gold Nishijin-ori on a white background inlaid into a square or pentagonal wooden frame, represents "iridescent colors," and you can enjoy the way the mobile changes its appearance depending on the angle from which it is viewed.

"MELODIOUSNESS," a compact mobile to be displayed, represents "pleasant melody." The Nishijin-ori design is housed in a wooden frame that combines a matte and mirrored texture, and is designed to gently sway with the wind. During the same period, Isetan Shinjuku is running a campaign called "JAPAN SENSES" to promote the good things and cultures of Japan, and it looks like it will be a period where you can enjoy spaces that weave Japanese tradition with modern sensibilities throughout the building.