Snow and Street in Harmony — Burton × FRAGMENT Collection Launches November 13 | LIFE

Global snowboarding pioneer Burton and Hiroshi Fujiwara’s FRAGMENT collaborate once more, unveiling a full collection that redefines the boundaries between mountain gear and streetwear.

Launching on November 13, 2025, the lineup includes snowboards, bindings, jackets, bib pants, and Anon goggles and helmets, available at Burton flagship stores in Harajuku, Sapporo, Nagano, Osaka, and online at Burton.com.

This release marks the evolution of snowboarding from a sport into a lifestyle — one that merges technical precision with design minimalism.

Courtesy of Burton

The Power of Restraint
The collection stands out for its monogram motifs and muted gray-based palette, characteristic of FRAGMENT’s understated sophistication.Each piece balances functionality and aesthetics: the boards and bindings echo the calm of snow-covered terrain, while the apparel line — from lightweight jackets to bib pants — embodies Burton’s technical expertise and FRAGMENT’s design discipline.

Courtesy of Burton

Fujiwara’s Vision of Snowboarding
For Hiroshi Fujiwara, snowboarding is more than sport; it is an extension of self-expression and freedom.This collection distills his decades-long passion for the mountains into tangible form, fusing the raw energy of the slopes with the intellectual cool of the city.Through FRAGMENT’s lens, snow gear transcends its function to become an artifact of culture — a bridge between adrenaline and artistry.

Courtesy of Burton

From the Mountains to the City
The Burton × FRAGMENT partnership continues to expand the language of outdoor culture.By merging mountain performance with metropolitan aesthetics, it presents a new way of living — one that flows effortlessly between environments.This collaboration is not merely about products, but about redefining how we inhabit the spaces between nature and design.

Available at Burton flagship stores in Harajuku, Sapporo, Nagano, Osaka, nationwide Burton stores, and Burton.com, the collection invites riders and style enthusiasts alike to experience snowboarding as modern craftsmanship.

[Burton x FRAGMENT Product Overview]
Men's Burton [ak]® Akumar GORE-TEX Pro 3L Jacket
¥165,000 (tax included)