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The era of mistaking fake for real [14-15 AW Trend 3]

May 3, 2014

What will next season's "a la mode" be? We look back at the 2014-15 Autumn/Winter Paris Collection and analyze the upcoming trends, taking into account historical background. In this third installment, we look at faux materials, which are surpassing the real thing. Faux fabrics began with prints. Gorgeous patterns of animals like leopards and zebras, which were banned from hunting, were printed on fabric and became must-have items for fashionable ladies. At the same time, faux fur also made its appearance. In the 1980s, cheap faux fur, like that used for stuffed animals, was considered chic. Naturally, faux fur was popular in some situations due to its low cost. However, in recent years, vegetarian and animal welfare concerns have led to a growing trend toward the widespread use of faux fur and faux leather, and the development of faux materials has increased dramatically. Rather than sticking to the authentic and sticking to real fur and leather, incorporating faux materials seems more in line with the times, both for the environment and to revitalize fashion. It is also true that a reversal is occurring in which fake products developed in an attempt to achieve realism are becoming more expensive. It seems that the concept of luxury is evolving with an eye toward a new era. For AW 14-15, a mix of fake materials that surpass the real thing seems to be definitely stylish.

Details are provided in the photo captions. The photos are, in order:
JUNYA WATANABE COMME des GARÇONS
LANVIN
Stella McCartney
LOUIS VUITTON
Chloé
SAINT LAURENT
GIVENCHY BY RICCARDO TISCH

Next, silhouette.
Yuri Yokoi
  • Junya Watanabe Comme des Garçons. A patchwork of all sorts of materials, including felt, lace, and spangles. Faux leather and faux fur are also mixed in, creating a riot of materials in a collection that is all black.
  • Lanvin. The keywords extreme, excessive, and experimental symbolize a strong-willed woman. The feather-like dress worn by this woman exudes the ultimate elegance expressed through faux irony.
  • Stella McCartney. As a vegetarian, Stella uses fake fur and leather as a given. In order to maintain her lifestyle, she has researched materials for many years and has created fake materials that surpass the real thing.
  • Louis Vuitton. Leather and leather, tweed and leather, different materials combined, fabric and leather items coordinated. Real and fake leather are mixed in there. It's cool that there is no distinction or differentiation.
  • Chloe. Real yet fake. This elaborate fur coat, made with coyote fur and a leopard print, is a chic and stylish piece that makes you feel like you've been fooled by a fox.
  • Saint Laurent. Leopard print, which Monsieur Saint Laurent loved because it evokes a glamorous and gorgeous image, was updated by Hedi. Woven patterns are also in the category of fake.
  • Givenchy by Riccardo Tisci. Givenchy frequently uses butterfly motifs in its collections. The prints that realistically reproduce the patterns of the wings are particularly impressive. They can be seen as an endless challenge to the aesthetic sense that g
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