Shiseido has announced a revamp of the core skincare items in its prestige brand, Cle de Peau Beaute. Clé de Peau Beaute, the Shiseido Group's highest-end brand, was launched in 1996 as the successor to Clé de Peau, launched in 1982. Since its launch, Clé de Peau Beaute has applied cutting-edge dermatological knowledge to evolve its beauty theory seven times. This revamp evolves the "Brain Skin Theory" announced in 2011 (which states that skin has intelligence and can reduce stress on its own), with meticulous attention paid to the feel of the product on the skin, resulting in a texture that delivers a thrilling, uplifting feeling with every use. There were two major changes made along the way. First, the product incorporates ingredients that instantly reduce stress, preventing "intelligent skin" from remembering damage, preventing the skin from sustaining a state of agitation when stressed. Another notable feature is the Illuminating Complex EX, found in core products. This unique complex, primarily composed of "Platinum Golden Silk" extracted from rare platinum gold cocoons produced using state-of-the-art silkworm farming techniques and ingredients derived from Japanese pearls, is said to be highly effective at moisturizing and conditioning skin. The newly revamped products include toners, emulsions, and creams, totaling 15 varieties in eight categories, ranging in price from ¥800 to ¥60,000. The products will be available in 12 countries and regions worldwide, including Japan, starting February 21, 2016. They will also be available in China, Taiwan, South Korea, Malaysia, Thailand, Singapore, Vietnam, and Indonesia, as well as the United States, Canada, and Russia. Ahead of the launch, brand muse Amanda Seyfried appeared at a press conference held in Tokyo on October 9. She could not hide her excitement about the first renewal in five years, and expressed her sympathy for the brand concept, saying, "Achieving inner radiance is very important to me."