Redefine Dining Co., Ltd. will begin selling its second new spring product, "Maiccha," at its popular premium bread specialty store "Dondake Jikochu," following on from "Watashi no Sakura" in March, from April 9, 2021, in limited quantities per day at all stores.
Second New Spring Product, "Maiccha"
■Maiccha: 1,058 yen (tax included) / loaf (1.5 loaves)
Made with rich, fragrant matcha bean paste. The firm, rich dough is wrapped around a subtly sweet matcha bean paste. This elegant bread, with a gentle sweetness and the slightly bitter flavor of matcha, spreads throughout your mouth, almost like a traditional Japanese confectionery. As every process is done by hand, this exquisite product takes four hours to make, so be sure to enjoy it.
*Sales start at all stores from April 9th. There is a limited quantity per day, so please purchase early.
Luxury Bread Specialty Store "How Selfish"
As the name of the store suggests, this is a specialty store that creates high-quality bread with an almost selfish attention to the ingredients it uses.
・Wheat flour: Wheat flour made using a meticulous manufacturing process to create a fine texture that melts in the mouth.
・Domestic butter: Domestic butter that creates a fine texture that melts in the mouth, and gives it an elegant aroma and mellow flavor.
・Fresh cream: Fresh cream made from carefully selected milk, with no additives whatsoever.
・Coffee honey: Coffee honey that brings out a deep sweetness and mellow aroma
■The height of selfishness / 864 yen (tax included)
I don't mind being thought of as selfish! This is a fine-grained, melt-in-your-mouth sliced bread, made with the determination to only use ingredients that the owner himself is satisfied with, no matter what anyone says. It uses carefully selected flour, domestic butter, fresh cream, and honey from a long-established Kyoto company, which he arrived at after pursuing sweetness and richness. Please enjoy this ultimate sliced bread, made by a selfish person using his carefully selected ingredients.
■ Selfish Ensemble / 1,058 yen (tax included) *Limited to 20 loaves per day
Large, juicy Sun Muscat raisins are kneaded into this sweet and rich sliced bread. The rich, honey-like sweetness and slight acidity create a wonderful ensemble with the melt-in-your-mouth dough. The moment you try it, you'll want to tell someone about it because it's so delicious.
Bakery Producer / Takuya Kishimoto
While serving as the owner of TOTSZEN BAKER'S KITCHEN in Okurayama, Yokohama, which will celebrate its 13th anniversary in 2019, Kishimoto has also produced a variety of popular bakeries across the country. Recently, he has produced high-end bread specialty stores such as "The person who came up with this is amazing" in Kiyose City, Tokyo and Kikuna, Yokohama, "Nogizaka Wives" in Sapporo, Hokkaido, and "Yes, it's definitely delicious!" in Nakano Ward, Tokyo, which have all been met with great acclaim in each area.
Store Information
Luxury Bread Specialty Shop "Dondake Jikochu" Ogikubo Branch
Address: 4-20-15 Ogikubo, Suginami-ku, Tokyo
Access: 5-minute walk from the south exit of JR Ogikubo Station or the south exit of Ogikubo Station on the Marunouchi Line
Phone number: 03-6383-5353
Business hours: 9:30-19:00 (closes when stock runs out)
Closed: Irregularly
Luxury Bread Specialty Shop "Dondake Jikochu" Kofu Branch
Address: 1-9-6 Asake, Kofu City, Yamanashi Prefecture
Access: 20 minutes walk from Zenkoji Station. 5 minutes by car
Parking: 20 cars
Phone number: 055-268-2618
Opening hours: 9:30-19:00 (closes when stock runs out)
Closed: Irregularly
Luxury bread specialty store "Dondake Jikochu" Honancho branch
Address: 2-15-12 Honan, Suginami-ku, Tokyo
Access: 3 minutes walk from Honancho station on the Marunouchi line
Phone number: 03-6383-1039
Opening hours: 10:00-19:00 (closes when stock runs out)
Closed: Irregularly
Luxury bread specialty store "Dondake Jikochu" Mizonokuchi branch
Address: 1-7-5 Hisamoto, Takatsu-ku, Kawasaki-shi, Kanagawa Prefecture
Access: 2-minute walk from JR Musashi-Mizonokuchi Station
Phone number: 044-789-9494
Business hours: 9:30-19:00 (closes while supplies last)
Closed: Irregularly
High-quality bread specialty store "Dondake Jikochu" Fujiyoshida branch
Address: 2-31-23 Shimoyoshida, Fujiyoshida-shi, Yamanashi Prefecture
Access: 12-minute walk or 5 minutes by car from Fujikyuko Line Gekkoji Station
Phone number: 055-525-6618
Business hours: 10:00-19:00 (closes while supplies last)
Closed: Irregularly
High-end bread specialty store "Dondake Jikochu" Takahatafudo branch
Address: 1F Zenith Takahata, 3-20 Takahata, Hino city, Tokyo
Access: 1 minute walk from Takahatafudo station
Phone number: 042-506-9919
Business hours: 9:30-19:00 (closes when stock runs out)
Closed: Irregularly
High-end bread specialty store "Dondake Jikochu" Hamura branch
Address: 1F Hamura SAKURA MALL, 3-3-3 Sakaemachi, Hamura city, Tokyo
Access: 20 minutes walk from JR Ome line "Hamura" station
Phone number: 042-533-4041
Business hours: 10:00-19:00 (closes when stock runs out)
Closed: Irregular holidays
Company Information
Company Name: Redefine Dining Co., Ltd. http://rede.co.jp
Address: 4F Sumitomo Fudosan Shibazono Building, 2-10-1 Shibakoen, Minato-ku, Tokyo
Representative Director: Kawamura Takeomi
Business Description: Restaurants (4 stores), high-quality bread specialty stores (7 stores)
Contact: 03-6451-1563
Click here for company press release details
Second New Spring Product, "Maiccha"
■Maiccha: 1,058 yen (tax included) / loaf (1.5 loaves)
Made with rich, fragrant matcha bean paste. The firm, rich dough is wrapped around a subtly sweet matcha bean paste. This elegant bread, with a gentle sweetness and the slightly bitter flavor of matcha, spreads throughout your mouth, almost like a traditional Japanese confectionery. As every process is done by hand, this exquisite product takes four hours to make, so be sure to enjoy it.
*Sales start at all stores from April 9th. There is a limited quantity per day, so please purchase early.
Luxury Bread Specialty Store "How Selfish"
As the name of the store suggests, this is a specialty store that creates high-quality bread with an almost selfish attention to the ingredients it uses.
・Wheat flour: Wheat flour made using a meticulous manufacturing process to create a fine texture that melts in the mouth.
・Domestic butter: Domestic butter that creates a fine texture that melts in the mouth, and gives it an elegant aroma and mellow flavor.
・Fresh cream: Fresh cream made from carefully selected milk, with no additives whatsoever.
・Coffee honey: Coffee honey that brings out a deep sweetness and mellow aroma
■The height of selfishness / 864 yen (tax included)
I don't mind being thought of as selfish! This is a fine-grained, melt-in-your-mouth sliced bread, made with the determination to only use ingredients that the owner himself is satisfied with, no matter what anyone says. It uses carefully selected flour, domestic butter, fresh cream, and honey from a long-established Kyoto company, which he arrived at after pursuing sweetness and richness. Please enjoy this ultimate sliced bread, made by a selfish person using his carefully selected ingredients.
■ Selfish Ensemble / 1,058 yen (tax included) *Limited to 20 loaves per day
Large, juicy Sun Muscat raisins are kneaded into this sweet and rich sliced bread. The rich, honey-like sweetness and slight acidity create a wonderful ensemble with the melt-in-your-mouth dough. The moment you try it, you'll want to tell someone about it because it's so delicious.
Bakery Producer / Takuya Kishimoto
While serving as the owner of TOTSZEN BAKER'S KITCHEN in Okurayama, Yokohama, which will celebrate its 13th anniversary in 2019, Kishimoto has also produced a variety of popular bakeries across the country. Recently, he has produced high-end bread specialty stores such as "The person who came up with this is amazing" in Kiyose City, Tokyo and Kikuna, Yokohama, "Nogizaka Wives" in Sapporo, Hokkaido, and "Yes, it's definitely delicious!" in Nakano Ward, Tokyo, which have all been met with great acclaim in each area.
Store Information
Luxury Bread Specialty Shop "Dondake Jikochu" Ogikubo Branch
Address: 4-20-15 Ogikubo, Suginami-ku, Tokyo
Access: 5-minute walk from the south exit of JR Ogikubo Station or the south exit of Ogikubo Station on the Marunouchi Line
Phone number: 03-6383-5353
Business hours: 9:30-19:00 (closes when stock runs out)
Closed: Irregularly
Luxury Bread Specialty Shop "Dondake Jikochu" Kofu Branch
Address: 1-9-6 Asake, Kofu City, Yamanashi Prefecture
Access: 20 minutes walk from Zenkoji Station. 5 minutes by car
Parking: 20 cars
Phone number: 055-268-2618
Opening hours: 9:30-19:00 (closes when stock runs out)
Closed: Irregularly
Luxury bread specialty store "Dondake Jikochu" Honancho branch
Address: 2-15-12 Honan, Suginami-ku, Tokyo
Access: 3 minutes walk from Honancho station on the Marunouchi line
Phone number: 03-6383-1039
Opening hours: 10:00-19:00 (closes when stock runs out)
Closed: Irregularly
Luxury bread specialty store "Dondake Jikochu" Mizonokuchi branch
Address: 1-7-5 Hisamoto, Takatsu-ku, Kawasaki-shi, Kanagawa Prefecture
Access: 2-minute walk from JR Musashi-Mizonokuchi Station
Phone number: 044-789-9494
Business hours: 9:30-19:00 (closes while supplies last)
Closed: Irregularly
High-quality bread specialty store "Dondake Jikochu" Fujiyoshida branch
Address: 2-31-23 Shimoyoshida, Fujiyoshida-shi, Yamanashi Prefecture
Access: 12-minute walk or 5 minutes by car from Fujikyuko Line Gekkoji Station
Phone number: 055-525-6618
Business hours: 10:00-19:00 (closes while supplies last)
Closed: Irregularly
High-end bread specialty store "Dondake Jikochu" Takahatafudo branch
Address: 1F Zenith Takahata, 3-20 Takahata, Hino city, Tokyo
Access: 1 minute walk from Takahatafudo station
Phone number: 042-506-9919
Business hours: 9:30-19:00 (closes when stock runs out)
Closed: Irregularly
High-end bread specialty store "Dondake Jikochu" Hamura branch
Address: 1F Hamura SAKURA MALL, 3-3-3 Sakaemachi, Hamura city, Tokyo
Access: 20 minutes walk from JR Ome line "Hamura" station
Phone number: 042-533-4041
Business hours: 10:00-19:00 (closes when stock runs out)
Closed: Irregular holidays
Company Information
Company Name: Redefine Dining Co., Ltd. http://rede.co.jp
Address: 4F Sumitomo Fudosan Shibazono Building, 2-10-1 Shibakoen, Minato-ku, Tokyo
Representative Director: Kawamura Takeomi
Business Description: Restaurants (4 stores), high-quality bread specialty stores (7 stores)
Contact: 03-6451-1563
Click here for company press release details
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