"LOUIS VUITTON &" is held. Looking back on the creative exchanges and artistic collaborations of Louis Vuitton, which has been in business for over 160 years.

Event Date:2021.03.19-05.16
Mar 25, 2021
Louis Vuitton will be holding the exhibition "LOUIS VUITTON &" in Harajuku, Tokyo from March 19th to May 16th, 2021, which will present a journey through the 160-year history of Louis Vuitton, a history of creative exchanges and artistic collaborations.


"LOUIS VUITTON &" is an exhibition that looks back on the creative exchanges and artistic collaborations of Louis Vuitton, which has been in business for over 160 years. With a particular focus on the history of respect and inspiration that has always shaped the relationship between visionary Japanese artists and the Maison, this exhibition celebrates the collaborations between Louis Vuitton and many renowned Japanese artists and international personalities, including Kansai Yamamoto, Hiroshi Fujiwara (fragment design), Yayoi Kusama, and NIGO®.

Tracing the Maison's pioneering and prolific creative journey, the exhibition is comprised of 10 immersive spaces, featuring exceptional custom trunks from the early 20th century; beautiful window displays designed by Louis Vuitton's grandson, Gaston-Louis Vuitton; and reinterpretations of the iconic Monogram bags by contemporary creators such as Karl Lagerfeld, Cindy Sherman, Rei Kawakubo, and Frank Gehry. From original collaborations and commissioned creations with artists such as Arata Isozaki, Richard Prince, and Zaha Hadid, to the recent "Artycapucines" collection, respect for savoir-faire and innovation is a common thread running through all the creations featured in this exhibition, from traditional trunk-making to the artworks in Takashi Murakami's "Superflat" collection. Bringing together talent from different eras, this exhibition offers an experience of crossing the bridge between Paris and Tokyo.

Critical Point | Ryoji Ikeda
As a prelude to this exhibition dedicated to creativity and a tribute to artistic collaborations over the past century, Louis Vuitton is proud to present "Critical Point," a multimedia installation by Japanese artist Ryoji Ikeda. The space, divided by a mirrored floor and suspended LED screens, serves as the exhibition's gateway. Here, visitors can experience the unique creativity that underpins all of Louis Vuitton's artistic collaborations.


Louis Vuitton: A Heritage of Essence
In 1837, two years after leaving his native Jura, Louis Vuitton arrived in Paris at the age of 16. He began his apprenticeship with a renowned crate-maker and packer, honing his skills over the course of 17 years. His growing reputation as a trunkmaker eventually led him to open his own atelier. The time was ripe to found the legendary Maison that bore his name and revolutionize the trunk-making industry. In 1854, he embarked on yet another solo adventure, opening his first store at 4, rue Neuve des Capucines, Paris. To capture the spirit of this young Louis Vuitton, renowned contemporary portraitists Yan Peiming and Alex Katz, along with digital artist Refik Anadol, worked together. Following in the footsteps of founder Louis Vuitton's collaboration with haute couture innovator Charles-Frédéric Worth, for generations the Louis Vuitton family engaged in creative dialogue with artists of all disciplines, crafting trunks customized to their needs. In 1924, art dealer René Jampel commissioned a Louis Vuitton trunk specifically designed to protect delicate works of art during transatlantic voyages. This tradition continues, and as recently as 2018, the Maison was commissioned by the Rijksmuseum in Amsterdam to create a custom trunk for a single work: Vermeer's legendary painting, "The Milkmaid." The goal was to safely transport the masterpiece from Amsterdam to Tokyo.


Artistic Collaboration: Creating a Tradition
In 1921, to commemorate the visit of Emperor Showa, then Crown Prince, to Paris, the facade of Louis Vuitton's Champs-Élysées store was redesigned to evoke the "Land of the Rising Sun." In this room, visitors are greeted by a recreation of the famous window display by Gaston-Louis Vuitton. Step inside and discover a psychedelic space showcasing daring photographs by Kenta Cobayashi, where visitors can encounter the Maison that bears its name and the origins of its artistic collaborations. For over 160 years, Louis Vuitton has proudly continued its never-ending journey to the pinnacle of design excellence through its culture of style and innovation, underpinned by its rich imagination. Alongside the iconic trunks and luggage conceived by the Maison, visitors will be introduced to two main categories of early artistic collaborations: visual merchandising, featuring collaborations with graphic artists such as renowned French designer Pierre-Émile Legrand during the Art Deco era; and collaborations with multidisciplinary contemporary artists such as Suzanne Ozanneau, Camille Claes-Blottier, and Alex Israel, who designed perfume bottles and cosmetic products, as well as collaborations with the Kabuki actor Ichikawa Ebizo XI.

This room also features selected pieces from Louis Vuitton's Objets Nomades collection. A lounge chair designed by Marcel Wanders Studio juxtaposes with the 1898 Bed Trunk, while the Nendo Surface Lamp and Tokujin Yoshioka's Blossom Stool offer distinctive, striking pieces.


The Art of Decorating Silk
In the late 1980s, Louis Vuitton began collaborating with eccentric artists such as Sol LeWitt, James Rosenquist, Gaë Aulenti, and André Putman on textile series. The Maison invited the artists to work with textiles—primarily silk scarves—and each artist created a breathtakingly distinctive and individual design. These were followed by new creations over two decades and spanning two generations of international street artists: Brazilian Oz Gemeos, Tunisian-French artist El Seed, American artist Kenny Scharf, French artist André Saraiva, British artist Ben Ain, New York-based artist Aiko, and Japan's Takashi Murakami. The essence of this series, a blend of old and new collaborations, is the encounter between the smooth, simple beauty of the finest silk and the bold spirit and contemporary touch of the participating artists. Additionally, enjoy a unique scarf featuring a graphic reinterpretation of the ginkgo leaf by Japanese Metabolist architect Arata Isozaki and French visual artist Jean-Pierre Reynaud.


Reinterpreting an Icon
In 1996, marking the 100th anniversary of the Monogram, and again in 2014, Louis Vuitton celebrated this iconic canvas by calling on the world's leading designers and extraordinary creative minds to reinterpret the Maison's classic bags. The resulting creations include the Punching Bag by Karl Lagerfeld, the Studio Trunk by Cindy Sherman, the DJ Trunk by Helmut Lang, and a fresh reinterpretation of the iconic tote bag by Rei Kawakubo. These collaborative creations once again demonstrate the remarkable results that can be achieved when the talents of exceptionally creative artists meet the savoir-faire renowned by Louis Vuitton.


The World of Louis Vuitton by Rei Kawakubo
The relationship between Louis Vuitton and Rei Kawakubo predates the 2014 "Icons and Iconoclasts: Celebrating Monogram" project. The first creative dialogue between the Maison and Kawakubo culminated in 2008 with a capsule collection of six "party bags." These bags were futuristic in design, introducing the Maison to unexpected new forms and expanded functionality. Then, in 2014, Kawakubo designed the "Bag with Holes," stylishly subverting Louis Vuitton tradition. Rei Kawakubo reimagined this iconic bag in leather for the exhibition - this limited edition can be seen in Room 6.

This spatial presentation evokes a giant-sized "Bag with Holes," allowing visitors to literally step inside the bag and experience its volumes, proportions and textures.


Bags as Blank Canvases
"Monogram"
From Damien Hirst's colorful butterflies, Takashi Murakami's quirky manga characters, Stephen Sprouse's spray-painted graffiti-style lettering, and Jeff Koons' reimagining of the Mona Lisa's smile... Louis Vuitton's classic motifs, such as the iconic "Monogram" created in 1896, have been reinterpreted and transformed through collaborations with leading contemporary artists for over 25 years. Each item on display is a bag or luggage piece that has been transformed into a work of art that can be carried around every day, offering the artists a new canvas for individual expression.


"Capucines"
"Arty Capucines" is a limited-edition collection of customized Capucines bags. This beloved bag is named after Rue Neuve des Capucines in Paris, where Louis Vuitton opened its first store. Each Capucine bag in this collection is an original design born from the inventive imagination of a cutting-edge contemporary artist, brought to life by the Maison's ateliers, where savoir-faire, rigorous skills and a spirit of innovation are cherished. To date, 12 artists have been invited by Louis Vuitton to reinterpret the Capucines. The Artycapucines Collection is a vibrant new chapter in Louis Vuitton's beloved story of creativity.


Louis Vuitton and Japan: A Leather Goods Legend
"Takashi Murakami"
Louis Vuitton's fruitful and colorful collaboration with Takashi Murakami (born 1962 in Tokyo), widely known as the pioneer of the Superflat art movement, has continued for approximately 15 years. Their first collaboration, launched in Spring/Summer 2003, was the "Multicolore" collection, which reinterpreted Louis Vuitton's classic "Monogram" pattern in pop colors on black and white canvas. Here, Murakami's "Monogram" design is revealed in its entirety against a backdrop of wallpaper depicting a life-size object. These include the cherry blossom and character bags from 2003, the "Cherry" series from Spring/Summer 2005, the "Monogramouflage" from 2008, and the limited-edition "Cosmic Blossom" collection, which combines Murakami's iconic "flower" and "smiley face" motifs with the traditional Louis Vuitton monogram.


"Yayoi Kusama"
Yayoi Kusama (born 1929 in Nagano) is one of Japan's greatest female artists, and her works invite viewers into worlds that are both escapist and profound. Dots have become Kusama's signature, and her dreamy vision and meticulous creative process are constantly updated through a variety of materials and shapes, sometimes to spectacular effect.

Kusama's collaboration with Louis Vuitton began in 2012 with a striking interplay between the Monogram and her iconic dynamic dots. From the Neverfull bag to the gold Minaudière, inspired by the shape of the pumpkin, a motif that frequently appears in Kusama's work, her designs are trompe l'oeil, blending diverse approaches and recurring motifs.


Art Meets Fashion
Ever since Louis Vuitton launched its fashion collection in 1998, its bold collaborations with renowned artists have always been a hot topic and popular. To date, Stephen Sprouse, Richard Prince, Jake and Dinos Chapman, Daniel Buren, Yayoi Kusama, Christopher Nemeth, Grace Coddington, and Supreme have all collaborated on a wide variety of projects alongside the house's women's and men's designers (Marc Jacobs, Nicolas Ghesquière, Kim Jones, and Virgil Abloh). Specifically, artists design ready-to-wear and accessories, work on all productions for the Maison, and lend their creative magic to Louis Vuitton stores and fashion shows. Whether fashion inspires art or vice versa, the close relationship between the Maison and its artists demonstrates their shared unwavering commitment to creativity and innovation.


Louis Vuitton and Japan: A Fashionable Love Story
For his 2018 Cruise collection, held at the Miho Museum in Japan in May 2017, Louis Vuitton Women's Artistic Director Nicolas Ghesquière paid homage to Japanese culture and featured motifs celebrating Japanese art and fashion legend Kansai Yamamoto (1944–2020). Yamamoto first showed his collection in London in 1971, paving the way for Japanese designers such as Issey Miyake, Rei Kawakubo, and Yohji Yamamoto to rapidly rise to prominence and flourish overseas. Inspired by the culture of the Momoyama period (roughly 1573 to 1615), a brief but opulent period that paralleled European Baroque culture, Yamamoto brought a bold and exciting breath of fresh air to the fashion world. Captivated by Yamamoto's colorful motifs, Nicolas Ghesquière incorporated them into the futuristic silhouettes of his Cruise collection. In Room 10, you can see one of Kansai Yamamoto's most iconic creations. Captivated by Kansai Yamamoto's colorful motifs, Ghesquière translated them into the futuristic silhouettes of his Cruise 2018 collection.

Also here, you can see men's looks created in collaboration with Japanese designers. In addition to the 2017 collaboration between Hiroshi Fujiwara (fragment design) and Kim Jones, and the 2020 Mountain Aviator Blouson designed by NIGO® for the Louis Vuitton LV Squared Collection (LV2) featuring Mount Fuji as a motif, the exhibition also features the look that opened Virgil Abloh's Spring/Summer 2021 Men's Collection show in Tokyo, where he appeared alongside a large teddy bear - a humorous homage to a stuffed toy stored in the Louis Vuitton archives.


Digitally in Motion
An energetic and playful digital display allows visitors to explore three Louis Vuitton worlds in an interactive way. In a world inspired by Kansai Yamamoto, daruma dolls, kabuki masks, monogram flowers, and folding fans come to life. In a second digital experience, heat-sensitive graffiti is projected onto a fragment design subway as visitors move. Finally, in the world of NIGO®, iconic animals are depicted against a backdrop of Louis Vuitton's Damier pattern, and splashes of yellow paint splash across the space.

Gift Shop
On the first floor, the exhibition's gift shop, designed by architect Daisuke Sugawara, will offer a selection of Louis Vuitton accessories, as well as the "Gifting" collection, textiles, fashion, home & sports accessories, and fragrance collections, as well as a wide selection of books by the Maison. To personalize your purchases, visitors can enjoy the Maison's iconic hot stamping on accessories, as well as engraving perfume bottles in the fragrance corner. Another highlight is the shop-exclusive Petula Mini, a colorful four-legged friend of the Maison's popular mascot, Vivienne.


Card Case 31,000 yen (excluding tax)Card Case 31,000 yen (excluding tax)
Petula Mini 115,000 yen (4 colors available / tax excluded)Petula Mini 115,000 yen (4 colors available / tax excluded)
LOUIS VUITTON &
Address:
6-35-6 Jingumae, Shibuya-ku, Tokyo
Tel. 0120-00-1854
Tel. 0081 (0)3-3515-0855

Period:
Friday, March 19, 2021 – Sunday, May 16, 2021
10:00 am - 8:00 pm (last entrance 7:30 pm)
Open every day
Reservation required via the Louis Vuitton official website
Admission is free

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Exhibition venue image (C)LOUIS VUITTON / DAICI ANO
Limited item image (C)LOUIS VUITTON

[Contact]
Louis Vuitton Client Service
0120-00-1854



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