As the second special project to commemorate the 135th anniversary of Yebisu Beer, an exhibition centered around newly drawn "Western-style beauty paintings" by manga artist Hirohiko Araki will be held. The exhibition, "Enjoy Yebisu Beauty Paintings with All Five Senses," will run from September 10th to November 30th in Ebisu, Tokyo, and from September 19th to 28th at KITTE Osaka, allowing visitors to experience a unique space where art and beer come together.

©LUCKY LAND COMMUNICATIONS/Shueisha (Photo by FASHION HEADLINE)

Giant Paintings of Beautiful Women Welcome You to the Tokyo Venue
Giant paintings of beautiful women measuring over 3.5 meters in height will be on display at YEBISU BREWERY TOKYO in Tokyo. In addition to two new works, "Moonlight Rocket" and "Bird Watching," works that became a hot topic in the first wave will also be on display, creating a fantastical atmosphere. Photo spots and audio commentary will be available within the venue, allowing visitors to immerse themselves in the world of the artworks. In addition, a limited edition beer, "Golden Odyssey - Golden Adventure," has been brewed to coincide with the exhibition and is made with space hops and space barley. An experience is available to "enjoy beautiful paintings" with both the sight and the taste buds.

©LUCKY LAND COMMUNICATIONS/Shueisha (Photo by FASHION HEADLINE)

The world of "beautiful paintings in Western clothing" spreads across Osaka
From September 19th, the exhibition will travel to KITTE Osaka in Osaka. A new work exhibited at the Tokyo venue will be reproduced in approximately 2.4 meters in size, welcoming visitors from the Kansai region. Admission will be by numbered ticket, and limited edition merchandise will also be available for purchase.


Hirohiko Araki Talks "Bijinga" and "New Challenges"
In an interview video aired at the preview, Araki spoke about his work on bijinga, saying, "Illustrations are great. They bring out tradition, and you can imagine the atmosphere of the time, the enjoyment of an evening or a summer afternoon." He also spoke about trying new materials, saying, "Printing pictures on a new material, like aluminum cans, was a fresh experience for me when I tried Yebisu Beer. In the future, I'd like to try drawing on materials other than paper, like comics or weekly magazines. I'd like to try drawing on new materials, like large pictures."

©LUCKY LAND COMMUNICATIONS/Shueisha (Photo by FASHION HEADLINE)
Second series of designer cans also released
In conjunction with the exhibition, the second series of "Yebisu Beer Cans with Original Design by Hirohiko Araki" will go on sale nationwide from September 17th. The can features a portrait of a beautiful woman in Western clothing, a modern update of the traditional beauty poster. The moment you drink it becomes an art experience in itself, making it a befitting 135th anniversary can.

©LUCKY LAND COMMUNICATIONS/Shueisha (Photo by FASHION HEADLINE)

The "Yebisu Bijin-ga Exhibition: A Five-Sense Experience" is a visual experience that combines art, beer, and fashion. Hirohiko Araki's "Western-style Bijin-ga" (paintings of beauties) not only renews traditional beauties for the modern era, but also elevates beer as part of the lifestyle into a richer cultural experience. This project, which marks the 135th anniversary, is a must-see for art and fashion enthusiasts alike.

©LUCKY LAND COMMUNICATIONS/Shueisha (Photo by FASHION HEADLINE)

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