Isetan Shinjuku will be holding "Seven Days to Immerse Yourself in the Charm of Bread" from February 10th to 16th, 2021, at the Food Collection on the 1st basement floor of the Main Building. From authentic French boulangeries to unique breads made with local ingredients and trendy sliced bread, you're sure to find the bread you're looking for during these seven days packed with the charm of bread.
＜Liberte Patisserie Boulangerie＞Chocolat Stollen 3,780 yen (1 piece)
The company opened its flagship store in the 10th arrondissement of Paris in 2013 and arrived in Japan in 2018. They are committed to using high-quality French ingredients, such as imported French flour, butter, and salt, and they place great importance on having all of their bread and pastry products carefully made one by one by artisans. This Valentine's Stollen is an adult Valentine's Day treat made with eight kinds of dried fruits and nuts, including figs and raisins, slowly steeped in brandy, red and white wine, and other alcoholic beverages. The mixture is then baked in a dough containing Valrhona chocolate and homemade levain, and then coated with chocolate and cocoa. Limited quantities will be available in-store only at this event. There will also be demonstrations of the popular croissants and croissant linzer.
<Thierry Marx La Boulangerie> Brioche Feuilletée 1,620 yen (1 piece)
This bakery is overseen by Thierry Marx, a popular Parisian baker with five Michelin stars. This French chef, who professes "tradition and innovation," is trying his best to combine traditional French flavors with the unique flavors of Japan. He delivers delicious bread that fuses French and Japanese influences. Made with Hokkaido Harukirari wheat, Nasu Onyo eggs, and fermented butter, this bread is baked to a crispy exterior and moist interior. The contrast between the crispy crust and the moist brioche is irresistible, making this a specialty of Thierry Marx.
＜THE STANDARD BAKERS＞ Tochiotome Bread 550 yen (1 piece)
An authentic bakery with its main store in "Otani-cho", Utsunomiya City, based on the concept of "Think Local, Eat Local".
A unique blend of four types of wheat flour produced in Hokkaido. Homemade Levain liquid is used as the yeast, and the dough is refrigerated and fermented for a long time to create a dough that melts in your mouth. This bread is rolled up with plenty of homemade jam made from Tochiotome, a brand of strawberries from Tochigi Prefecture, and baked to allow you to enjoy the flavor of strawberries.
＜Little Princess＞Heavy Luxurious Apple Bread 3,024 yen (1.5 loaves)
Little Princess is a bakery in Aomori City, Aomori Prefecture. They deliver delicious and exciting bread straight from Aomori. Each loaf of bread is kneaded with a generous 5-6 Aomori apples, so you can see the apples no matter where you cut it. The bread base is made without water, using 100% Aomori apple juice, and also uses ingredients from Aomori Prefecture, such as Aomori Yukichikara wheat (a blend of three varieties), salt from the Tsugaru Strait, and fresh eggs delivered directly from Aomori poultry farms. The natural sweetness of the apples spreads throughout your mouth, making you wonder whether you're eating an apple or bread, and you're enveloped in a moment of bliss.
＜Motomu's Curry Bread＞Motomu's Curry Bread 1,801 yen (4 pieces/frozen)
"Motomu's Curry Bread" was created in the "pursuit of the deliciousness of Japanese Black Beef" and with the desire to deliver a curry bread that "many people would like." Based on the beef tendon curry, a popular menu item at Tsukiji Yakiniku Motomu, a yakiniku restaurant in Tsukiji, known as the kitchen of Tokyo's food culture, this is a special curry bread that is luxuriously stuffed with carefully selected "A5 rank Japanese Black Beef" inside a light and crispy bun. Because it is fried and baked, excess oil is removed, resulting in a light texture. To cook at home, simply defrost in the microwave and bake in the oven or toaster for a delicious finish without using any oil. It has received such acclaim that it won the Gold Award in the Western Japan Fried Curry Bread category at the Curry Bread Grand Prix 2020.
*We also offer a limited number of freshly baked curry breads baked in our in-store kitchen.
Cafe Tamon> Tamon's Pancake Sandwich ¥540 each (1 piece / 3 varieties)
"Tamon" means to hear and keep in mind a lot of good information. The owner, actress Megumi, has a long-standing attachment to Kanazawa, and is involved in menu development and design in collaboration with creators she met through her work. The pancakes are made on a specially ordered iron plate, and after much trial and error, they retain their fluffy texture and deliciousness even when refrigerated or frozen. Each pancake is then hand-squeezed with cream and sandwiched together. There are three flavors: "Fresh Cream & Custard," "Domestic Azuki Beans and Matcha," and "Gorojima Kintoki."
＜MOOJUU BREAD＞
Photo left: MOOJUU BREAD ~ Tomato Basil Caprese ~ 1,296 yen (1 piece), Photo right: MOOJUU BREAD ~ Ricotta Fromage Blanc ~ 1,080 yen (1 piece)
This is a carefully crafted bread made using Hokkaido wheat and cheese by a chef who has always loved Hokkaido, a treasure trove of food. This bread is not just a bread to complement a dish, but is made to be enjoyed with wine as part of a meal. The "Tomato Basil Caprese" uses plenty of mozzarella cheese from Shiranuka Rakukeisha, and is characterized by a dough with a contrasting three colors: sun-dried tomatoes, basil, and the base bread. This is a new type of bread that can be enjoyed with both food and wine, almost like eating Caprese. The Ricotta Fromage Blanc is a plain bread made with Kyodo Gakusha's fromage blanc and Shiranuka Rakukeisha's ricotta cheese. Its moderate sweetness and tartness make it a standard bread suitable for any occasion.
＜Ore no Bakery＞Croissant Bread 1,201 yen (1 loaf)
This bread specialty store was launched in 2016 by Ore no Co., Ltd., the company behind Ore no Italian and Ore no French. The taste and flavor of croissant bread is determined by the quality of the butter used. Made with a focus on France, the "Croissant Bread" uses high-quality fermented butter, while the "Croissant Bread Premium" uses AOP-certified Rescue fermented butter, so the moment you bite into it, the rich aroma of butter fills your mouth.
＜POINT ET LIGNELegelte 648 yen (1 piece)
"Point et Ligne" means "point and line" in French. It is our desire to spread the deliciousness of MADE IN TOKYO bread from Marunouchi, the starting point of Tokyo, to the world. In pursuit of a completely original bread with a light yet mellow taste and aroma, we blend our own developed high-quality domestic wheat with various ingredients and carefully bake each loaf using an all-scratch method. This exquisite bread has a deep flavor and is kneaded with mascarpone cream as a secret ingredient. It has an amazingly soft texture and melts in your mouth. When toasted, the fragrant aroma of butter spreads, making it even more delicious. Seven Days of Immersing Yourself in the Charm of Bread Venue: Food Collection, B1F, Main Building, Isetan Shinjuku Store Dates: February 10th (Wed) – 16th (Tue), 2021 URL: https://www.isetan.mistore.jp/shinjuku/shops/foods/foodcollection/shopnews_list/shopnews011.html URL: https://www.isetan.mistore.jp/shinjuku/shops/foods/foodcollection/shopnews_list/shopnews011.html Click here for details of the company press release. The press releases featured in this article have been provided by PR TIMES, Inc. and are reproduced verbatim. FASHION HEADLINE does not recommend the products or services featured, nor does it guarantee the contents of the press releases. For inquiries regarding the content of the publications, please contact PR TIMES Inc. directly (https://prtimes.jp/).
