Isetan Shinjuku will be hosting "Hola Espana!", an event showcasing Spanish food and culture, from July 2nd to 7th in the store's 6th floor event space. The exhibition, based on the concept of allowing visitors to experience local life, will feature approximately 30 brands, including some making their Japan debut. Le Servaiverica, making its Japan debut, will offer "morcón," a salami-like product made by adding vegetables and meat to sausage-like intestines and smoking them. Morcón Iberico Bellota (80g/3,000 yen) is made from finely chopped lean Iberian pork and seasoned with garlic and paprika. Morcón is more affordable in Spain than regular prosciutto, leading to its widespread consumption. Tuna is so popular in Spain that it's said the country eats tuna second only to the Japanese. Mojama, or "tuna prosciutto," is made by salting and drying tuna. Mediterranean Foods offers thinly sliced mojama (100g/1,565 yen) as a snack, or tuna mullet roe (100g/2,286 yen) as an added twist to pasta or risotto. The first dessert to appear is Spanish-style churros, deep-fried in olive oil. In Spanish cafes, churros are served with hot chocolate, and even in summer, it's a Spanish tradition to dip them in hot chocolate. Wanting to bring authentic Spanish churros to Japan, Original Churros recreates the texture of freshly fried churros, first deep-fried in olive oil and then frozen, then air-shipped and reheated in a Japanese oven. At this exhibition, a churros and chocolate set (two churros and one chocolate drink / 1,100 yen) and a chilled chocolate drink by Rosita (400 yen) will be available in the eat-in space.

Availing in limited quantities for the first time in Japan is the sparkling wine "Cava" (Orange Label / 4,460 yen, Green Label / 5,000 yen, 750ml each), a collaboration between young winemaker "Colette", who is also served at famous Spanish restaurants, and sherry maker "Navazos". Only 60 bottles of each will be available. Cava is made using a secondary fermentation method in the bottle rather than a method that injects carbon dioxide gas, which is more time-consuming, but allows you to enjoy its mellow and elegant bubbles for a long time.

A wide selection of takeout dishes will also be available, so you can easily enjoy authentic Spanish cuisine at home. The store will offer several types of tapas served on small plates that are a staple at Spanish bars, including the classic Spanish home-cooked dish paella (1,000 yen per portion), chilindron, a local dish from the Aragon region of Spain (1,200 yen per pack), 100% Iberian pork salt crust Bellota (2,500 yen for 100g), and tortilla, an egg dish similar to a Spanish omelette.

In addition to these, the store will also offer a selection of frozen seafood paella, which allows you to easily make paella by simply heating it or cooking it according to the recipe, as well as traditional Spanish sweets such as thin biscuits made from olive oil-infused dough and turron, made with almonds, honey, and egg whites, to promote Spanish food culture.