Aller Media Denmark, one of the Scandinavian media groups, launched The Nordic Courier, a tablet-based magazine showcasing the latest Scandinavian lifestyles, in Japan on June 25th. To commemorate this, a pop-up store selling Scandinavian goods will be open at Center Park/The Stage #5 on the 5th floor of the Isetan Shinjuku Main Building. The store will run until July 15th. The Nordic Courier is a lifestyle guide featuring the latest Scandinavian trends. It provides information on housing, design, food, culture, travel, architecture, and more from Denmark, Norway, Sweden, Iceland, and Finland. The inaugural issue features an exclusive interview with René Redzepi, head chef of NOMA, a Danish restaurant chosen as one of the world's best restaurants and which is opening a Tokyo branch. The magazine is published six times a year and is priced at 1,200 yen, with the inaugural issue available for a special price of 700 yen. It is available for purchase on the iTunes Store. The Isetan Shinjuku pop-up store, titled "Nordic Hybrid Style - Scandinavian Design Then and Now, CLASSIC & NOW!", will showcase traditional Scandinavian goods as well as works by emerging artists. Swedish-born ceramic artist Lisa Larson, who has been working freelance since the 1960s, creates simple, warm, and expressive figurines. Cat and dog figurines will be available for sale at the venue. Kay Bojesen, a Danish brand that has been making wooden crafts and cutlery since the 1930s, will be introducing a pair of wooden lovebirds (14,000 yen) for the first time in Japan. These two harmonious birds are perfect as a gift for weddings, anniversaries, and other special occasions. Also available for a limited time are items from the Moomin series by Finnish author Tove Jansson.

A sales staff member commented, "Just looking at Scandinavian goods makes you feel happy. I think they can bring joy into everyday life. We want people to be happy with the warm wooden crafts and colorful items."