https://youtu.be/TLZZxPDu8EE
"Amour du Chocolat" This Year's Overview
Period: Friday, January 15th - Sunday, February 14th Location: Main venue (10th floor) / Satellite venues (7th-9th floors)
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[Previous results] Sales: Over 3.2 billion yen Number of visitors: Over 1 million people
[This year's lineup] Number of brands: Approximately 150 brands (including 19 first-time brands) Limited-edition products: Approximately 80 types Number of items for sale: Approximately 2,500 types
Measures to be taken this year as the event is being held amid the COVID-19 pandemic
1. [Admission restrictions will be implemented at the main venue on the 10th floor] [Morning] Admission by specified date and time / [Afternoon] Admission by ticket issued in-store
In the morning, "Date and time specified admission tickets (free)" must be reserved on the Lawson Ticket website, and the number of people allowed in will be limited. There are three types of admission tickets: "Main Area Admission Ticket," "Audrey Exclusive Admission Ticket," and "Pâtissier S. Koyama Exclusive Admission Ticket." In the afternoon, "same-day admission tickets" will be issued at the Rose Patio on the 3rd and 9th floors, and admission will be limited throughout the day.
2. [Numbered ticket-distributed products will be purchased online in advance] Period: Friday, January 8th to Sunday, February 7th
The limited-quantity "numbered ticket-distributed products," which typically have long lines starting at 5:00 a.m., will now be purchased online in advance. The collection location will also be changed to the Rose Patio on the 3rd floor.
3. [Strengthened Online Sales] Period: Friday, January 15th to Wednesday, February 3rd
Approximately 200 items will be sold online, four times more than last time, so you can purchase them without visiting the store.
*You must register for a My Page to use online sales.
*Please refer to the JR Nagoya Takashimaya website for details.
Steps to Reaching 3.2 Billion Yen in Sales
2001The first "Valentine Land (now Amour du Chocolat)" was held. It was the first department store in Japan to hold a Valentine's event in the event hall on the 10th floor.
2002Negotiated with a leasing company to secure a large number of refrigerated cases. This made it possible to invite popular brands.
2010Sales exceeded 600 million yen, ensuring the store's top sales for Valentine's events in Japan.
2012The company began publishing a "sales ranking" to inform customers. This led to competition between brands, and chefs began visiting the venue every day to improve their rankings.
2017Sales exceeded 2.2 billion yen.
2018The venue was expanded to the 9th floor.
2019 The venue expanded to the 7th and 8th floors.
2020 The venue expanded to the 3rd floor. Sales exceeded 3.2 billion yen.

Brands Opening for the First Time (19 Brands in Total)
<Maison Mikuni>Chocolate by Chef Mikuni, a leading French chef, will be available for the first time
 Pre-sale: Bonbon Chocolat (8 pieces) 4,301 yen
Pre-sale: Bonbon Chocolat (8 pieces) 4,301 yenThis is the first appearance of a brand created by Chef Mikuni, owner of the French restaurant Hotel de Mikuni. Chocolatier Palet d'Or is a bonbon developed in collaboration with Chef Saegusa.
Le Fleuve A chocolatier without a store who is committed to handmade chocolates
 【Limited to our store】Honey Ganache 6 (6 pieces) 2,592 yen
【Limited to our store】Honey Ganache 6 (6 pieces) 2,592 yenWith a studio in Yabu City, Hyogo Prefecture, Le Fleuve makes handmade chocolates without having a store. The limited edition chocolate is a bonbon made with six types of honey from the owner's family, who are beekeepers.
<Atelier Ukai> Eye-catching cookies born from a teppanyaki restaurant
 【Limited to our store】Four Sec Chocolat Specialité (180g) 3,801 yen
【Limited to our store】Four Sec Chocolat Specialité (180g) 3,801 yenA cookie tin that has become a hot topic on social media has been released by the pastry shop that was founded when the cookies served after meals at the high-end teppanyaki restaurant "Ukai-tei" became so popular that they were commercialized.
<100 Acre Wood> Honey sweets brand debuts at the Amour venue!
 Honey Cream Sandwich (6 pieces) 864 yen
Honey Cream Sandwich (6 pieces) 864 yenA new brand using domestic honey from the "Honey Plant" in Karuizawa, Nagano Prefecture, is making its debut at Amour. The lineup includes raw chocolate and baked goods.
New products from popular brands
 Left) MAISON CACAO x CLUB HARIE Heart Brownie (1 piece) 2,376 yen Right) Pistachio Sandwich (1 piece) 1,404 yen
Left) MAISON CACAO x CLUB HARIE Heart Brownie (1 piece) 2,376 yen Right) Pistachio Sandwich (1 piece) 1,404 yenLeft) A dream collaboration product has been released using chocolate from Maison Cacao, which is famous for its aromatic raw chocolate.
Right) A "Chocolate Club" was formed through Instagram Live, and the "Pistachio Sandwich" has been jointly developed based on the opinions of followers!
<Ash Chocolate World> The largest number of limited edition items of any venue, with a total of 7 types, will be available! Also featuring bonbons made with local ingredients and cute brownies
![Le) [Exclusive to our store] <Le Chocolat de H> JR Nagoya Takashimaya Premium BOX (8 pieces) 3,501 yen Right) [Exclusive to our store] <Fortissimo H> Ash Bear Pop-up Cocoa Brownie (1 piece) 2,481 yen Left) [Exclusive to our store] <Le Chocolat de H> JR Nagoya Takashimaya Premium BOX (8 pieces) 3,501 yen Right) [Limited to our store] <Fortissimo Ash> Cacao Brownie with Ash Bear popping out (1 piece) 2,481 yen /><span class=](https://prtimes.jp/i/47031/49/resize/d47031-49-196900-7.jpg) Left) [Limited to our store]
Left) [Limited to our store] Left) Limited edition bonbons made with plenty of ingredients from the Tokai region, such as Fuyu persimmons, Jiro persimmons, Nishio matcha, and white sesame.
Right) An exquisite cacao brownie with "Ash Bear", a character modeled after Chef Tsujiguchi, popping out.
Pâtissier S. Koyama> Bonbon chocolates made with roses from Aichi Prefecture and steamed chocolates made with roasted green tea from Mie Prefecture
![Left) [Our store exclusive] HAPPY ROSE Professor Chocolata and the Happy Bonbon Chocolates (4 pieces) 1,728 yen Right) [Our store exclusive] Steamed Chocolate Roasted Green Tea (1 box diameter approx. 12cm) 2,970 yen Left) [Our store exclusive] HAPPY ROSE Professor Chocolata and the Happy Bonbon Chocolates (4 pieces) 1,728 yen Right) [Our store exclusive] Steamed Chocolate Roasted Green Tea (1 box diameter approx. 12cm) 2,970 yen](https://prtimes.jp/i/47031/49/resize/d47031-49-129037-19.jpg) Left) [Only available in this store] HAPPY ROSE Professor Chocolata and the Happy Bonbon Chocolates (4 pieces) 1,728 yen Right) [Only available in this store] Steamed Chocolate Roasted Green Tea (1 box diameter approx. 12cm) 2,970 yen
Left) [Only available in this store] HAPPY ROSE Professor Chocolata and the Happy Bonbon Chocolates (4 pieces) 1,728 yen Right) [Only available in this store] Steamed Chocolate Roasted Green Tea (1 box diameter approx. 12cm) 2,970 yenLeft) A bonbon made from roses produced in Aichi Prefecture combined with apricots, red shiso, and other ingredients.
Right) A moist and rich steamed chocolate exclusive to our store, made using roasted green tea from Kawahara Tea Manufacturing in Mie Prefecture.
<Patisserie Sadaharu Aoki Paris>Supporting the Tokai region where I spent my childhood through chocolate! Chocolate made with plenty of local ingredients
![Left) [Limited to our store] Coffret Cool (6 pieces) 3,078 yen Right) [Limited to our store] Truffle Sake de Gifu (5 pieces) 2,646 yen Left) [Limited to our store] Coffret Cool (6 pieces) 3,078 yen Right) [Limited to our store] Truffle Sake de Gifu (5 pieces) 2,646 yen](https://prtimes.jp/i/47031/49/resize/d47031-49-888690-9.jpg) Left) [Limited to our store] Coffret Cool (6 pieces) 3,078 yen Right) [Limited to our store] Truffle Sake de Gifu (5 pieces) 2,646 yen
Left) [Limited to our store] Coffret Cool (6 pieces) 3,078 yen Right) [Limited to our store] Truffle Sake de Gifu (5 pieces) 2,646 yenLeft) Limited edition bonbons made using ingredients from his hometown of Aichi, such as Kawachi bankan oranges from Aichi Prefecture, Nishio matcha, and roasted green tea.
Right) Limited edition sake truffles made using local sake from Nakajima Brewery in Mizunami City, Gifu Prefecture, which has seen a decline in shipments, in a bid to support the Tokai region with chocolate.
Chef Shibata> A local patissier from the Tokai region spreading his wings to the world. The brand's popular cakes are now available in limited edition chocolate flavors.
![Left) [Limited to our store] S Selection (5 pieces) 1,998 yen Right) Sec Chocolat Varie (1 can) 2,376 yen Left) [Limited to our store] S Selection (5 pieces) 1,998 yen Right) Sec Chocolat Varie (1 can) 2,376 yen](https://prtimes.jp/i/47031/49/resize/d47031-49-604059-10.jpg) Left) [Limited to our store] S Selection (5 pieces) 1,998 yen Right) Sec Chocolat Varie (1 can) 2,376 yen
Left) [Limited to our store] S Selection (5 pieces) 1,998 yen Right) Sec Chocolat Varie (1 can) 2,376 yenLeft) Five popular cakes, including the specialty eclair and the flag-themed "JAPAN," are recreated in chocolate.
Right) A Valentine's Day-exclusive cookie tin is now available! It contains four Valentine's Day-exclusive flavors, including sansho pepper, cacao nibs, and hazelnuts.
<MAISON CACAO> It became a huge hit after being used as a gift for the "Enthronement Ceremony"! Aroma Nama Chocolate: The ultimate melt-in-your-mouth treat
![Left) [Limited to our store] Rich Nama Chocolate Tart Pistachio (3 pieces) 2,160 yen Right) Aroma Nama Chocolate MAISON (16 pieces) 2,592 yen Left) [Limited to our store] Rich Nama Chocolate Tart Pistachio (3 pieces) 2,160 yen Right) Aroma Nama Chocolate MAISON (16 pieces) 2,592 yen](https://prtimes.jp/i/47031/49/resize/d47031-49-430556-11.jpg) Left) [Limited to our store] Rich Nama Chocolate Tart Pistachio (3 pieces) 2,160 yen Right) Aroma Nama Chocolate MAISON (16 pieces) 2,592 yen
Left) [Limited to our store] Rich Nama Chocolate Tart Pistachio (3 pieces) 2,160 yen Right) Aroma Nama Chocolate MAISON (16 pieces) 2,592 yenLeft) The hugely popular "Rich Raw Chocolate Tart" is now available in the trendy "Pistachio" flavor, exclusively at our store!
Right) The aromatic raw chocolate "Muscat", which was chosen as a gift for the enthronement ceremony, has been further improved with Shine Muscat grapes grown in-house and Chardonnay wine.
<Yoroizuka EC> Limited edition raw chocolate with pear and rich caramel, and a limited edition pound cake made with beet sugar
![Left) [Limited to our store] Raw Chocolate Caramel Poire (8 pieces) 1,401 yen Right) [Limited to our store] Deppatta (1 piece) 1,601 yen Left) [Limited to our store] Raw Chocolate Caramel Poire (8 pieces) 1,401 yen Right) [Limited to our store] Deppatta (1 piece) 1,601 yen](https://prtimes.jp/i/47031/49/resize/d47031-49-692445-21.jpg) Left) [Limited to our store] Raw Chocolate Caramel Poire (8 pieces) 1,401 yen Right) [Exclusive to our store] Deppatta (1 piece) 1,601 yen
Left) [Limited to our store] Raw Chocolate Caramel Poire (8 pieces) 1,401 yen Right) [Exclusive to our store] Deppatta (1 piece) 1,601 yenLeft) The pear and caramel raw chocolate, which was sold in limited quantities in 2018 and was well received, has now been upgraded.
Right) A moist and rich pound cake made using cocoa beans from our own farm, with beet sugar kneaded into the chocolate dough.
A notable chocolaterie featuring a French master, a pioneer of bean-to-bar chocolate in Japan, and a female chef active in Paris

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Up-and-coming chocolatiers from Kyoto and popular shops active in the local Tokai region

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A "Selection Box" filled with an assortment of chocolates from popular brands
A box containing an assortment of chocolates from new generation stars, popular international brands, and popular domestic brands

Left) Assortment of chocolates from new generation stars From top:
[Exclusive to our store] Limited Special Box - Amour Selection N (4 pieces) 2,160 yen
Center) Assortment of chocolates from popular international brands. Clockwise from top:
   
 [Only available at our store] Limited special box - Amour Selection F (6 pieces) 3,240 yen 
 
 Right) Assortment of popular domestic brands. From left: 
 [Only available at our store] Limited special box - Amour Selection J (5 pieces) 2,700 yen *All items are sold at the satellite venue on the 9th floor. A 100,000 yen chocolate bar containing 23-karat gold, and a 2.2 million yen bronze statue and chocolate set!
 
 
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 The pistachio boom is here! The hottest "Pissuru" sweets
 
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 Menus to enjoy at the venue (all 4 brands)
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 /> Satellite venues on each floor that can be entered without an admission ticket
 
 
 【7th floor】Expressing the world of carefully crafted bean-to-bar chocolate
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 【8th floor】A huge collection of chocolates that children will love
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 【9th floor】A collection of chocolates made with a variety of alcoholic beverages, aimed at male customers
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 *Image is for illustrative purposes only. 
 *Prices are displayed as totals including consumption tax. 
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