Yamamoto Shoten Co., Ltd. is pleased to announce the 2021 Valentine's Day Collection from Michel Cluizel, a prestigious French chocolate house. The collection will be available at major department stores from January 2021, exclusively for the Valentine's Day season.


【Brand Introduction】
■The "taste" and "skill" inherited from his grandfather, chocolate made with carefully selected cacao

Third-generation Mark (right) and fourth-generation François
Michel Creuzer is a prestigious chocolate house founded in 1948 in Damville, Normandy, France. It is a truly "Made in France" family-run business that has always focused on the principles of "quality," "taste," and "healthiness."

In 1989, they developed high-cocoa chocolate, and in 1999, they pioneered the production of "single-plantation chocolate." Committed to "making chocolate with a face-to-face relationship with the producers," they are chocolatiers and cocoa experts who handle every step in-house, from processing the cocoa beans into chocolate to adding fillings such as pralines, caramels, and liqueurs.

■Approved by the French government. Chocolates Available Only at Select Shops

EPV French Intangible Cultural Heritage Company Mark
Currently, in addition to eight directly managed stores in Paris and New York, their chocolates are available exclusively at sophisticated shops such as Paris's luxury department stores Galeries Lafayette and La Grande Epicerie au Bon Marché. These precious chocolates are not imported to Japan year-round and are only available during Valentine's Day. In 2012, their advanced chocolate-making skills and expertise were recognized, with the French government awarding them the EPV French Intangible Cultural Heritage Company Mark, a designation given only to companies recognized by the French government as possessing the highest level of technology.

■ Also famous as a couverture brand. Used by top chocolatiers and five-star hotels

Cruisel shop in Paris
Michel Cluizel is also famous as a brand of "couverture," a chocolate used in confectionery. The company has direct contracts with seven cacao plantations around the world, including the Dominican Republic and Mexico, and is committed to making "single plantation chocolate," which is rare in the world and uses only the same type of cacao from a single plantation. The couverture produced there is loved by top chocolatiers around the world and is renowned for its quality and deliciousness, being served in five-star hotels, prestigious restaurants, and even in the first class of France's flagship airline, Air France.

[Partial Product Introduction from Michel Cluizel Valentine's Collection 2021]
Product Name: Champignon Caramel
Price: 2,200 yen (excluding tax)
Contents: 5 pieces

Champignon Caramel
This special mushroom-shaped chocolate was invented over 50 years ago by the first Marc Cluizel, the grandfather of the current owner. There are six steps in total to make the mushroom, and all of them are done by hand. Each part is made by combining different ingredients. The cap is made of dark chocolate, the inside is crunchy homemade nougatine, and the trunk is filled with chewy homemade caramel.It is a traditional taste that is shaped with playfulness and skill, allowing you to enjoy different textures in just one piece.

Product name: Le Chocolat Calvados Luxe
Price: 880 yen (excl. tax)
Contents: 1 piece (40g)

Le Chocolat Calvados Luxe
Calvados, a distilled apple liquor sourced from a distillery that is a business partner in Normandy, is aged for several more years in the atelier. The ganache is made with sultana raisins soaked in the mellow flavor of Calvados and milk chocolate, then coated in caramel-flavored 39% cocoa milk chocolate. The harmony of the soft apple aroma and the mellow milk makes this a truly sophisticated liquor chocolate. The luxurious, one-of-a-kind box, reminiscent of jewelry, is also noteworthy.

Product name: Coffret Le Chocolat No. 8
Price: 3,000 yen (excluding tax)
Contents: 8 pieces

Coffret Le Chocolat No. 8
An assortment of popular bonbons from the main store in Paris, France. A coffret that lets you enjoy dark, milk, and white chocolate.

1. Ganache "Truffle à la Crème"
Filled with dark chocolate ganache. A smooth truffle that melts in your mouth and lets you taste the deep flavor of cacao.

2. Ganache "Cacao Forte": Our most popular bonbon chocolate made with the brand's signature 99% cacao ganache.

3. Praline "Tavor": Our proud praline coated in milk chocolate and topped with a whole hazelnut.

4. Praline "Aphrodi": A marriage of 33% cacao-based white chocolate with the crunch of feuillantine (thin crepes), the refreshing spiciness of Sichuan peppercorns, and the sweet and sour taste of raspberries.

5. Ganache "Cappuccino": A dark chocolate shell filled with coffee and milk chocolate ganache. The whipped topping is just like a cappuccino.

6. Ganache "Esmeralda": Dark chocolate filled with diced lemons for a refreshing and cool taste.

Product Name: Single Plantation Carré No. 6
Price: 1,200 yen (excluding tax)
Contents: 6 pieces

Single Plantation Carré No. 6
Made from cocoa beans from seven contracted farms in seven countries around the world, this bean-to-bar, the essence of Michel Cluizel, is now available in a carré format for easy comparison. Just as wines are distinguished by cru (field), our "Single Plantation" series carefully selects cocoa beans by "farm" rather than by "region." Enjoy the differences in aroma, flavor, and finish.

Product Name: Pomme de Terre
Price: 820 yen (excluding tax)
Contents: 7 pieces

Pomme de Terre
These round, bite-sized chocolate pieces are just like real potatoes. The cocoa powder adds a touch of earthy authenticity.
The white chocolate praline is filled with crunchy feuillantines (thin crepes). The cute burlap bag can be reused later.

In addition, a total of about 20 types of chocolate will be on display.
Coffret Collection
Carré Tablet Collection
Cadoux Collection
Product details, sales locations, etc. will be announced at the following URLs from December onwards.
https://twitter.com/michielcluizelh
https://www.instagram.com/h.yamamoto1911/
https://www.facebook.com/HYamamoto1911
https://h-yamamoto.co.jp/brand35.html



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