Special website / URL: https://www.kiehls.jp/campaign/kiehlsroom
Kiehl's is a skincare brand that was founded in 1851 as a small apothecary*1 in a corner of New York's East Village. Sharing the brand's mission and values, the company has welcomed actor Shison Jun and comedian Yuriyan Retriever into the Kiehl's family as brand partners who will work together. A video announcing their inauguration as brand partners was released on the special website on October 8, 2020. Kiehl's will continue to collaborate with the two brand partners to deliver a variety of projects that convey the appeal of the brand. *1 Pharmacies in Europe, the US, and other countries ■Kiehl's x Jun Shison x Yuriyan Retriever support a healthy life through healthy skin! Kiehl's provides high-quality skincare, based on the beliefs of "Nature," "Science," and "Service," which comprise the brand's DNA, apothecary*1. Since its founding, the company has earned the trust and love of its customers for its attentive response to each customer's unique skin concerns and for always being available for friendly advice. As a community brand that has grown through connections and ties with people, it is important to cherish the local community, give back to it, and walk alongside it. Under the motto "HEALTHY SKIN, HEALTHY LIFE FOR ALL," Kiehl's supports everyone to achieve healthy skin with Kiehl's skincare, so they can enjoy being their true selves.
This time, Kiehl's has welcomed two new brand partners into its family: two people who have healthy skin, express their "true selves" happily and freely, and value connections with others, truly embodying Kiehl's values.
During the self-isolation period, Jun Shison streamed an Instagram Live called "#Shison'sSelf-IsolationRoom," entertaining his fans and supporting them by sharing his thoughts even when they were feeling down due to the COVID-19 pandemic, connecting with people and getting many involved while giving them an opportunity to think about "what they can do." And then there's Yuriyan Retriever, who, with her unconventional and free-thinking nature, embraces herself as she is, enjoys expressing herself in new ways, and continues to take on challenges to the limit.
Kiehl's, Jun Shison, and Yuriyan Retriever share the same values, such as a passion for healthy skin and cherishing connections with others. With this collaboration, possible only between these three parties, we aim to bring happiness to many people with the goal of "HEALTHY SKIN, HEALTHY LIFE FOR ALL."
The three parties will also be working together on social activities for a better future, which will be announced soon, so please look forward to it!
[Comment from Jun Shison]
"I am very happy to be able to work with Kiehl's, a brand I actually used when I was a student. Back then, I was worried about what others would think of me, even though I'm a man, and it wasn't easy to just go out and buy lotion. I think Kiehl's has a culture and worldview that doesn't make you feel that way. Through this collaboration with Kiehl's, I want to eliminate the idea that men don't take care of their skin, or that women do, and I think it would be great if everyone could say to each other, "You take care of your skin? That's great!" I want to work with everyone to create a world where you can say you like what you like, and say you want to do what you want to do!"
[Comment from Yuriyan Retriever]
」
■Just looking at it makes you feel happy!? The two boldly show off their "healthy skin" and freely express "your current self"
In the newly released visuals and brand partner inauguration movie, under the theme of "HEALTY SKIN, HEALTY LIFE FOR ALL," Shison Jun and Yuriyan Retriever boldly express their true selves along with healthy skin. English: "Kiehl's is a brand with a great capacity that goes beyond the boundaries of their own brand and thinks about the whole planet. I am very pleased to be working with them on this occasion! Just before I was approached about this project, I was thinking, 'Healthy skin is the coolest, most wonderful thing'. I have recently realized that what makes me unique is, 'Don't give up now!' Even if you fail, your life is not over. Anyway, do what you want to do now, and I think that is who I am. Everyone, let's have fun together with Kiehl's and us, to achieve healthy skin and a healthy life that is uniquely yours!"
■ Just looking at it makes you feel happy!? The two boldly show off "healthy skin" and freely express "yourself now"
In the newly released visuals and brand partner inauguration movie, under the theme of "HEALTY SKIN, HEALTY LIFE FOR ALL," Shison Jun and Yuriyan Retriever boldly express their true selves along with healthy skin. It truly embodies the Kiehl's brand, which makes you feel free and happy. The video is sure to leave viewers feeling positive and happy, with scenes overflowing with the charms of the two, including Shison Jun, who has a wide range of expressions, from a strong gaze to a cute smile, and Yuriyan Retriever, who entertains with her energetic and unique movements, as well as scenes where the two interact on screen and talk about "staying healthy," "skin care," "being yourself," and "connecting with people." Don't miss the ending, where you can see Yuriyan Retriever's "that" expression.
【Special website】
URL: https://www.kiehls.jp/campaign/kiehlsroom
Jun Shison
Born in Tokyo in 1995. Made his acting debut in 2011. He was selected to play the lead role of Right/ToQ1 in the 38th Super Sentai series, "Ressha Sentai ToQger." His performance in the drama "Girl's Life" was highly praised, and he won the Broadcasting Individual Award in the TV/Drama category at the Agency for Cultural Affairs Arts Festival Awards. He has also appeared in numerous dramas and films, including the NHK morning drama "Hanbun, Aoi." and "Junichi," "Ossan's Love the Movie: Love or Dead," and "HiGH & LOW THE WORST." He currently voices the lead character in the latest Disney & Pixar film, "Half Magic," which is currently in theaters, and is also appearing in the NHK Saturday drama "A Request to an Angel: The Last Wish of Life." His upcoming projects include "The Way of the Househusband" (starting airing October 11th on the Yomiuri TV/Nippon TV network) and the film "The Night Beyond the Tricornered Window" (released January 22, 2021).
Yuriyan Retriever
In 2011, she graduated at the top of her class from the 35th class of NSC Osaka. In 2013, she served as a PR ambassador for the "Star Trek" movie event. From April of the same year, she became a biweekly regular on MBS's "Rokemitsu the World." In 2014, she appeared on MBS's "Gobugobu," among other shows. In 2016, she won the Total Coordination Category Award at the 1st Manzai Association Grand Prize. Her hobbies are watching movies (she studied film at university), calligraphy, dancing, swimming, piano, and drawing caricatures. Her special skills are English and dancing. She is a member of the idol group Yoshimotozaka46.
【Kiehl's Best-Selling Product】
■No.1 Moisturizing Cream For healthy, hydrated skin.
Product Name: Kiehl's Cream UFC
Capacity: 49g / 123g
Price: 4,000 yen / 7,200 yen (excl. tax)
How to Use: After washing your face in the morning and evening, and after toning your skin with lotion and serum,
apply a pearl-sized amount (about 8mm) to your entire face.
■Calendula*3 Toner for a healthy, stable skin routine*4.
Product name: Kiehl's Herbal Toner CL Alcohol-Free
Capacity: 125mL/250mL/500mL
Price: 2,500 yen/4,000 yen/6,800 yen (excl. tax)
How to use: After washing your face in the morning and evening, take a generous amount (about the size of a 500 yen coin) onto a cotton pad and gently massage it in.
Then gently pat it into your skin.
Try using a cotton pack when your skin is sensitive due to seasonal changes, etc.
*3 Calendula officinalis, calendula officinalis flower extract (both skin-conditioning ingredients) *4 Creating a habit to create consistently beautiful skin
■For skin that is translucent, hydrated, and has a fresh glow*5.
Product name: Kiehl's DS Clearly White Brightening Essence [quasi-drug]
Capacity: 30mL/50mL
Price: 7,200 yen/10,000 yen
How to use: After toning your skin with lotion, apply an appropriate amount (1 dropper) to your skin.
*5 Luster
■Achieve firm, smooth and lustrous skin with this vitamin C serum.
Product Name: Kiehl's DS Line Concentrate 12.5 C
Contents: 50mL
Price: 9,000 yen (excl. tax)
How to Use: After washing your face in the morning and evening and applying lotion, apply an appropriate amount (2-3 pumps) to the entire skin.
■About Kiehl's
Kiehl's was founded in 1851 as a small apothecary*1 in a corner of New York's East Village. Kiehl's has earned the deep respect of the local community for its attentive response to each customer's unique concerns and its cherished presence, always available for friendly advice. Since its founding, the brand has continued to provide high-quality skincare products and support healthy skin for all, based on the three core values of "Nature," "Science," and "Service" that comprise the brand's DNA, apothecary*1. Through healthy skin, Kiehl's encourages everyone to be happy and enjoy their true selves. Kiehl's also values and strives to work together with the local community. Founder Aaron Morse advocated "giving back to the local community." Kiehl's is committed to social initiatives for a "better future," including Kiehl's original sustainability program, "FUTURE MADE BETTER." *1 Dispensing pharmacies in Europe, the US, and other countries. ■Kiehl's Official Social Media Instagram: @kiehlsjp Twitter: @kiehlsjp
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