To celebrate the start of a new spring season, Gucci shops nationwide and the official Gucci online shop will offer a wide range of wallets for both men and women.

Courtesy of Gucci
In addition, the engraving service currently available at Gucci shops will now include new Japan-exclusive motifs: cherry blossoms and Tokyo Tower. Customers can customize their purchased leather goods by engraving their favorite motif from approximately 30 options, including lucky symbols such as horseshoes and four-leaf clovers, as well as alphabets.

Courtesy of Gucci
In addition, from March 15th to March 28th, a pop-up shop offering handbags, small leather goods, jewelry, and more will be open as part of a promotion on the first floor of the Shinjuku Isetan Main Building. At the pop-up, you can enjoy coordinating card cases, mini bags, wallets, and more in matching colors and materials.

Courtesy of Gucci
The new advertising visuals, featuring new products with a playful and light-hearted mood and the Japan-exclusive lineup, contrast the colorful background with the fresh color palette of the wallets. The visuals, which seem to capture a scene from a magic trick, depict the moment when luck and the seemingly impossible are achieved through interactions and chain reactions.

Courtesy of Gucci
Since ancient times, Japan has had auspicious days and lucky days considered suitable for starting new things, and it is said that purchasing or starting to use a new wallet, which you carry every day, on one of these days will bring you good fortune. March 7th, 2023, is "Taian," a day when everything is said to go well, and March 21st is the luckiest day of 2023, as it coincides with three auspicious days: "Ichigomanbai Day," when good fortune is said to increase many times over, "Tensha Day," which is said to improve your luck when starting a new business, and "Tora Day," which is said to bring good fortune in terms of money. These are the perfect days to replace your wallet, start using a wallet you purchased in advance, or give a new wallet as a gift to a family member or loved one to bring them good fortune. On these two auspicious days, Gucci will light up Tokyo Tower to send its encouragement to everyone embarking on a new beginning.




Courtesy of Gucci

Engraving Service:
Gucci offers free engraving on leather goods. In addition to the alphabet and around 30 other motifs, including lucky symbols such as horseshoes and four-leaf clovers, the following shops will also be offering Japan-exclusive cherry blossom and Tokyo Tower designs for a limited time. Choose your favorite color for the motif engraving (red, yellow, green, light blue, gold, silver), and in addition to the six colors mentioned above, you can also choose to have the alphabet embossed.

● Shops offering engraving service for the new Japan-exclusive motifs (sakura and Tokyo Tower):
Gucci Namiki, Gucci Ginza, Gucci Aoyama, Gucci Shinjuku, Sendai Fujisaki Gucci Shop, Yokohama Sogo Gucci Shop, Gucci Nagoya, Kyoto Daimaru Gucci Shop, Shinsaibashi Daimaru Gucci Shop, Kobe Daimaru Gucci Shop
* If you request it at a Gucci shop other than the above, it will take several weeks for preparation
* Only alphabet engraving is available at the official Gucci online shop
* The cherry blossom motif will be available until April 30th
* From April 1st onwards, the Tokyo Tower motif will only be available at Gucci Namiki, Gucci Ginza, Gucci Aoyama and Gucci Shinjuku


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About GUCCI
Founded in Florence in 1921, Gucci is one of the world's leading luxury fashion brands. Now celebrating its 100th anniversary, Gucci continues to redefine luxury while celebrating creativity, Italian craftsmanship and innovation. Gucci is part of Kering, the global luxury group home to renowned brands in fashion, leather goods, jewelry and eyewear.



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