ImageKeio Department Store Shinjuku will be holding the Autumn Bread Festival from October 1st to the 21st on the food floor in the mid-basement. The Bread Festival, which began in 2014, has become a popular spring and autumn event as the bread boom spread. Although it is held in a compact event space on the food floor, it has always been well-received, and with each passing year, the event organizers have been putting in more effort to create unique events based on the idea that "everyone, regardless of age or gender, can enjoy it." This time, the festival will run for three weeks, with a different participating store each week.
Period: October 1st (Thurs) - 21st (Wed)
Venue: Shinjuku Store, Basement 1st Floor, Exciting Spot
Opening Hours: 10am - 8:30pm *Until 8pm on Sundays
October 1st (Thurs) - 14th (Wed) National Local Bread Special
This is a popular feature that brings together simple yet unique "local breads" from all over the country. Over the two weeks, we will be gathering around 80 types of locally loved bread. All the breads will be lined up in bags, and customers will be able to pick up a basket and choose the bread they like. Some of the content will be changed over the two weeks.
Image[Product examples]
Takeya Bread (Akita Prefecture): Avec Toast (1 piece) 220 yen
Sasazawa Bakery (Nagano Prefecture): Milk Bread (1 piece) 320 yen
Banderole (Shizuoka Prefecture): Tanna Milk Noppo Bread (1 piece) 230 yen
Takaoka Bread (Kumamoto Prefecture): Green Onion Bread (1 piece) 290 yen
Yamaichi Bread Main Store (Kyoto Prefecture): Kyoto Danish Yatsuhashi Anpan (1 piece) 200 yen
Somaya Confectionery (Iwate Prefecture): Jam Bread (1 piece) 180 yen *On sale from Monday, October 8th
Thursday, October 15th to Wednesday, October 21st: Exciting Popular Bread Special ~Curry Bread~
In the third week, we will feature curry bread, a savory bread that is popular among a wide range of generations. We will be bringing together the proud curry breads of five popular bakeries, so we recommend trying them all out to compare them.
● Bakery Kitchen Ohana "Homemade Beef Curry Bread" (1 piece) 248 yen
This stone oven bread workshop has its main store in Honjo City, Saitama Prefecture, with nine stores mainly in the Kanto region. The curry wrapped in soft, chewy bread is homemade, with plenty of beef and vegetables simmered for a long time to bring out the flavor. The curry bread, with its crispy fried exterior, is the store's second most popular savory bread. *The store's most popular item, the salted bread (108 yen), will also be on sale.
● Pain Maison Moa "Homemade Curry Bread" (1 piece) 194 yen
Founded in 1987, this bakery has three stores in Kanagawa Prefecture. Based on the concept of "making easy-to-make bread with zero additives," they offer products made with carefully selected ingredients. The crispy bread is fried with coarse breadcrumbs and filled with hearty homemade curry that has been simmered until it melts in your mouth. Its mild flavour can be enjoyed by children and those who don't like spicy food.
●Ueno no Mori Bakery's "Exquisite Curry Bread" (1 piece) 230 yen
Located in the food court in front of Ueno Station, the bakery stocks products such as the "Animal Bread Series" with motifs of pandas and other animals, which are baked daily in the in-store workshop. Among their signature items is the "Exquisite Curry Bread," a homemade curry filled with the flavors of authentic veal stock de veau, more than 10 types of spices, and onions and other vegetables fried until caramelized, and then coated in corn flakes on the outside for a crispy texture.
● Kanaya Hotel Bakery "Kanaya Mild Curry" (1 piece) 237 yen
Founded in the Kanaya Hotel in Nikko City, Tochigi Prefecture. This popular store attracts customers from all over Japan for its bread, made with carefully selected high-quality ingredients, Nikko's famous water, and recipes handed down since the early Meiji period. The curry bread is baked without deep-frying, and the curry is mildly spicy yet has a strong spice flavor, wrapped in a fluffy, subtly sweet dough. The light texture of the bread goes perfectly with the rich curry. Also available are curry breads from Ishigama Bread Fujimi.
Our exclusive "bread" will also be available at our permanent stores! ◆Middle basement confectionery section
Our exclusive products will be on sale at "Junibun Bakery" and "Sandwich House Merhen," permanent confectionery stores on the same floor, from October 1st (Thursday) to October 14th (Wednesday).
●Yamamotoyama x Junibun Bakery "Matcha French Bread" (1 loaf) 314 yen
*Exclusively sold at Keio Department Store, 20 items planned for sale each day
Junibun Bakery "Matcha French Bread" is made by Sugikubo Akimasa, a well-known artisan in the bread industry. This is a collaboration between "Junibun Bakery" and "Yamamotoyama," a long-established tea merchant founded in the Edo period. Cream made with Yamamotoyama's matcha and homemade bean paste from "Junibun Bakery" are sandwiched between special French bread. This product is sold exclusively by our company.
●Sandwich House Merhen "Pumpkin salad x fresh persimmon cream pair sandwich"(2 slices per bag) 389 yen
*Exclusively sold at Keio Department Store, 15 items planned for sale each day
A sandwich specialty store that prepares and sells seasonal flavors from over 300 varieties in its in-store kitchen. Our wide variety of sandwiches, tailored to Japanese tastes, are popular. This exclusive pack includes a slice each of our autumn-only "Pumpkin Salad" and "Persimmon Cream," allowing you to enjoy two delicious treats in one.
Click here for company press release details
The press releases featured in this article have been provided by PR TIMES Inc. and are reproduced verbatim. FASHION HEADLINE does not endorse the products or services featured, nor does it guarantee the content of the press releases. For inquiries regarding the content of this article, please contact PR TIMES Inc. directly (https://prtimes.jp/).
