Keio Department Store Co., Ltd. will be holding an "Autumn Wine Fair" at its Shinjuku branch from October 1st to 14th. In addition to the wines typically sold in the liquor section, the fair will feature rare brands from France and Italy, as well as Uruguay and Japan, which have recently attracted attention. A total of approximately 200 wines will be available over the two-week period, ranging from everyday wines, which are seeing increased demand due to the rise in at-home drinking, to bottles perfect for special occasions.


■ Japanese Wine: A Must-See for Wine Enthusiasts. Daily Sales Events
While Japanese wine has a relatively short history compared to other countries, it has gained significant acclaim in recent years, and there are many renowned winemakers. In recent years, the Shinjuku store has been focusing on expanding its selection of Japanese wines, and by dealing directly with domestic wineries, it currently stocks around 70 types of wine. This fair's daily sales feature will feature a different winery each day, from 12 wineries across the country, including Hokkaido, Yamanashi, and Oita. They will be selling rare brands that aren't usually available in Tokyo, and producers from around half of the wineries will also be in attendance. You'll be able to hear directly from the wine producers, just like traveling around the country, without leaving Shinjuku.


Examples of wineries featured in the "Japanese Wine Daily Sales"
- 4th (Sun) Samyo Brewery, Yamanashi Prefecture
Founded in the early Showa period in Makioka Town, a town famous for its Kyoho grapes. The winery's name comes from the Chinese poem Sanyokun, which reads, "Drink good wine and live happily."
・10th (Sat) Hasumi Farm, Nagano Prefecture
A winery committed to community-based winemaking, driven by the belief that they want to cultivate the ideal wine grapes.
・11th (Sun) Iwanohara Vineyard, Niigata Prefecture
Founded in 1890 by Kawakami Zenbei, known as the "father of Japanese wine," this prestigious winery has produced 22 excellent varieties, including Muscat Bailey A.
・12th (Mon) Shion Brewery, Yamanashi Prefecture (first appearance)
Founded as a nature education center for the Shion Gakuen educational institution, they specialize in dry wines that go well with food, using Kyoho grapes, a specialty of Makioka Town. A winery with very limited distribution in Tokyo will be making its first appearance at Keio Department Store. ■ Recommended for those who enjoy daily wine: "50 Great Wine Regions of the World" Bargain Sale
A bargain sale ranging from 1,000 yen to around 5,000 yen. We will especially focus on wines priced between 1,000 and 2,000 yen, perfect for drinking at home. We will feature 50 brands from major wine-producing regions such as France, Italy, Germany, Spain, the United States, New Zealand, and Australia, as well as Greece and Georgia. ■ From Wine Regions Around the World
As wineries around the world gain strength, the wine industry is turning its attention to new wine regions. In addition to Uruguay, which will be making its first appearance at the Shinjuku store, we will feature four countries on different days: Bulgaria, South Africa (1st-4th), and Israel (8th-11th).
●Bulgaria Special (1st - 4th)
Villa Justina Sparkling Rosé Extra Dry Unfiltered (Rosé Sparkling) 2,970 yen
●Uruguay Special (8th - 11th)
Montevideo Traversa Noble Alianza Reserva (Red) 2,090 yen


Autumn Wine Fair
Period: October 1st (Thursday) - 14th (Wednesday)
Location: Shinjuku Store, Basement Level Liquor Section
Online Catalog: https://www.keionet.com/info/shinjuku/ebook/catalog/winefair/?fbclid=IwAR0-yqedBtQQfwvEdCt-Xj2-QHz2YUD7pMK0egT1qL_nT_S5HWvyY3y_2No
Online sales: https://shop.keionet.com/sp.html?fkey=winefair&sj=sd&fbclid=IwAR1p-D8H_yPSSTn-emr0DS6vk95ewJg0b_W7r1O17GGq0iUbexGCKFZuWeE



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