POLA Inc., a part of the POLA ORBIS Group, has further evolved the skincare items of its flagship brand, "B.A," and will release them sequentially from September 11, 2020, starting with B.A Lotion. (Five items, priced from 10,000 to 32,000 yen (excluding tax), excluding refills and half-size lotions)


Features of the New "B.A"

The new "B.A" recognizes that the positive energy we create ourselves through our lifestyle and environment is what enhances true beauty, and focuses on the "Epi-Hari Network*2 Theory," which focuses on giving skin firmness. In an era where people are said to live to 100 years old, the new "B.A" proposes an "ageless" lifestyle that doesn't resist the passage of time, but rather continues to expand new possibilities for beauty through the positive energy we create ourselves, regardless of age. B.A will further evolve and provide new value through the "Epi-Hari Network*2 Theory," which further expands on the concept of "Bioactive Theory." With the launch of the new "B.A," we aim to further expand POLA's share of the high-prestige cosmetics market. *1 Anti-aging care = care using cosmetics appropriate for each age *2 Epi-Hari Network = the formation of a cosmetic film (network) that imparts firmness to the skin's surface. POLA, the Group's flagship product, specializes in the anti-aging care*1 field, a market expected to continue growing, and has continued to achieve stable growth in Japan's high-prestige cosmetics market. Since its launch in 1985, "B.A" has celebrated its 35th anniversary. In fiscal year 2019, the series achieved annual sales of 59.2 billion yen (domestic and international combined, including makeup and food products, converted to retail prices). Committed to theories, ingredients, formulation development, and sensory quality (feeling more beautiful with each use) backed by years of research, B.A has constantly evolved by combining cutting-edge POLA technology.



[NEW] Epi-Hari Network*1 Theory
This theory recognizes that the positive energy we create through our lifestyle and environment enhances true beauty, focusing on giving skin firmness. This theory aims to achieve firm, vibrant skin*2.

[NEW] Contains POLA's original complex moisturizing ingredient, "Xianrengu Rosma*3."




＜Ingredients＞
◆Supports firm, vibrant skin: Contains POLA's original complex moisturizing ingredient, "Xianrenko Rosma."
◆Supports plump, firm skin: Contains POLA's original beauty ingredient*4, "Golden LP," and POLA's original complex moisturizing ingredient, "BA Core Liquid."
◆Focuses on skin*2 glycation: Contains POLA's original moisturizing ingredients, "YAC extract" and "EG clear extract."
◆Supports skin clarity: Contains "marjoram extract." *1: Formation of a cosmetic film (network) that gives a firm feeling on the surface of the skin *2: Stratum corneum *3: A compound ingredient of Amaranth Seed Extract and Sage Leaf Extract *4: Moisturizing ingredient c
Cleansing Wash
[NEW] Uses Pre-Epi Volume formula.
Contains Epi Moist Holder. Not only does it have cleansing power, it also conditions the skin* and washes while protecting moisture, preparing the skin to easily absorb lotions, milks, and creams.

Lotion, Milk, Cream
[NEW] Uses Epi Volume formula.
Contains Epi Volume capsules. A formula designed to condition the skin by balancing the ions in the stratum corneum and regulating the water and oil layers, giving it a plump, firm, and elastic feel.


Sensory Quality

Concept
"Beyond the Sense"
A moment when you go beyond the boundaries of your senses and feel an expansion of possibilities.


We have paid particular attention to the feel and usability of each item, in line with its unique characteristics, so that you can feel an expansion of possibilities every time you care for it.




"Chypre Floral Arrangement"
To help you find meaning in each and every skincare step and elevate your skincare time into a time for self-pampering, we have adopted the "Chypre Floral Arrangement," a fragrance based on chypre floral tones that shifts and layers with each item. In the morning, it is designed to gently prepare you and inspire you to feel open and refreshed for the new day. In the evening, it is a time to pamper yourself after a hard day's work and shift your mood from elation to fulfillment.

The three main fragrances, "elemi," "neroli," and "fenugreek," are extracted from fair trade ingredients and are produced by a French fragrance company.

＜Design＞
"Penetrating and pulsating to the soul"
The new B.A. packaging design aims to allow customers to experience the "joy of new discoveries" and "the comfort of having their imaginations expanded." The flowing shapes, which appear as if they could come into motion at any moment, change their appearance depending on how each item is placed. The design stimulates the senses, changing the way you perceive them depending on your perspective, your perspective, and your mood. It expresses how customers' sensibilities can transcend boundaries and expand in many directions.

◆Each B.A. logo is laid out in a different position, expressing signs of movement and change.
◆The color is "Inclusion Black." The "infinite possibilities hidden within" are embodied in the black that encompasses all colors.

＜Product Outer Box＞
Made with certified paper
The box is made from paper made from wood produced under responsible forest management, contributing to forest conservation.




Uses an online brochure
Simply open your smartphone camera and point it at the QR code printed on the product box to view instructions for use, a list of all ingredients, and a video on how to use the product online.
*Available in 5 languages (Japanese, English, Traditional Chinese, Simplified Chinese, and Thai).


【Released on September 11, 2020】
B.A Lotion 120ml 20,000 yen (22,000 yen incl. tax)
B.A Lotion (Half Size) 60ml 11,000 yen (12,100 yen incl. tax)

【Released on October 2, 2020】
B.A Cleansing Cream 130g 10,000 yen (11,000 yen incl. tax)
B.A Wash 100g 10,000 yen (11,000 yen incl. tax)
B.A Milk 80ml 20,000 yen (22,000 yen incl. tax)
B.A Cream 30g 32,000 yen (35,200 yen incl. tax)

【Released on November 6, 2020】
B.A Lotion Refill 120ml 19,000 yen (20,900 yen incl. tax)
B.A Milk Refill 80m l 19,000 yen (20,900 yen incl. tax)
B.A Cream Refill 30g 30,000 yen (33,000 yen incl. tax)

Available at beauty directors nationwide, approximately 4,000 POLA shops including approximately 670 POLA THE BEAUTY stores, the flagship store POLA GINZA, 68 POLA corners in famous department stores, and the official POLA online shop (net.pola.co.jp).
Overseas, the products will be released sequentially in duty-free shops in five countries and regions: China, Hong Kong, Macau, Taiwan, and Thailand, as well as in South Korea and Singapore.



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