Ettusais, a cosmetics brand developed by Ettusais Co., Ltd., began a brand renewal in the spring of 2020 and will reach completion with the release of new products from the fall collection. In line with the fall season's theme of "Nuanced One-Tone Style," a total of 27 varieties in 6 categories will be released. Furthermore, to mark the completion of the renewal, sales will begin on the fashion e-commerce site "fifth," kicking off a new project to accelerate collaboration with fashion.
■ Theme of the third season marking the official debut of the new Ettusais has been revealed
2020 Autumn Collection - Nuanced One-Tone Style -
【Image of new products from the 2020 Autumn Collection】
The theme of the 2020 Autumn season, the third in the brand renewal, is "Nuanced One-Tone Style." The one-tone style, which is trending in both fashion and makeup, is proposed as a new style that combines fashion and makeup in a total coordination, adding nuances of different textures and exquisite gradations.
■Release of 27 new products in 6 categories that express the "nuanced one-tone style"
From the lip makeup series "Lip Edition", tint rouge will be released on August 20, 2020, from the eye makeup series "Eye Edition", eye shadow and eyeliner will be released on September 17, 2020, and from the base makeup series "Face Edition", makeup base, color stick, and concealer will be released on September 17, 2020. All of these will be released in advance at select stores, with details to be announced on July 20, 2020.
■Sales begin on the fashion e-commerce site "fifth"
To coincide with the release of the new autumn products, ettusais products will begin selling on the fashion e-commerce site "fifth" from August 20, 2020. In the future, we also plan to release collaborative content that combines fifth fashion items with ettusais makeup items.
[Fashion e-commerce site "fifth"]
fifth - for your life -
A fast fashion brand for women who want to enjoy fashion freely, no matter how old they are. We offer real clothes that will give you a fresh look just by adding one item to your closet. We are always incorporating new silhouettes and designs, helping to broaden your fashion horizons.
fifth official website: https://5-fifth.com/
Ettusais official website https://www.ettusais.co.jp
Ettusais official Instagram https://www.instagram.com/ettusaisjp
Ettusais official Twitter https://twitter.com/ettusais_jp
Click here for company press release details
■ Theme of the third season marking the official debut of the new Ettusais has been revealed
2020 Autumn Collection - Nuanced One-Tone Style -
【Image of new products from the 2020 Autumn Collection】The theme of the 2020 Autumn season, the third in the brand renewal, is "Nuanced One-Tone Style." The one-tone style, which is trending in both fashion and makeup, is proposed as a new style that combines fashion and makeup in a total coordination, adding nuances of different textures and exquisite gradations.
■Release of 27 new products in 6 categories that express the "nuanced one-tone style"
From the lip makeup series "Lip Edition", tint rouge will be released on August 20, 2020, from the eye makeup series "Eye Edition", eye shadow and eyeliner will be released on September 17, 2020, and from the base makeup series "Face Edition", makeup base, color stick, and concealer will be released on September 17, 2020. All of these will be released in advance at select stores, with details to be announced on July 20, 2020.
■Sales begin on the fashion e-commerce site "fifth"
To coincide with the release of the new autumn products, ettusais products will begin selling on the fashion e-commerce site "fifth" from August 20, 2020. In the future, we also plan to release collaborative content that combines fifth fashion items with ettusais makeup items.
[Fashion e-commerce site "fifth"]
fifth - for your life -
A fast fashion brand for women who want to enjoy fashion freely, no matter how old they are. We offer real clothes that will give you a fresh look just by adding one item to your closet. We are always incorporating new silhouettes and designs, helping to broaden your fashion horizons.
fifth official website: https://5-fifth.com/
Ettusais official website https://www.ettusais.co.jp
Ettusais official Instagram https://www.instagram.com/ettusaisjp
Ettusais official Twitter https://twitter.com/ettusais_jp
Click here for company press release details
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