Founded in Paris, France in 1948 by Jean Cassegrain, Longchamp is a maison brand that combines modern luxury with creativity and dynamism. The brand will be releasing "Green Light" worldwide on June 16, 2020, highlighting the maison's identity, such as "green" and "horses," elevating the collection into an iconic collection. In Japan, the collection will be available at "Longchamp La Maison Omotesando," "Longchamp La Maison Ginza," select stores, and the official online store, before gradually expanding nationwide.
"Green Light" features two colors that tell the story of Longchamp's history, "Vert Héritage" and "Vert Lumière", as well as the "Longchamp Horse". The dark green "Vert Héritage" was inspired by the grass of Longchamp Racecourse painted by Turenne Chevallerot in 1951, and represents the quality and expertise of "Made by Longchamp", which Longchamp is proud of, and the savoir-faire that has been passed down through generations of artisans. The colors, which are packed with the Maison's heritage spanning more than 70 years, symbolize timelessness, foresight, and family, while evolving. The light green "Vert Lumiere" represents a breath of new life born from the good old, like the fresh greenery that sprouts in spring, bringing freshness and dynamism to Longchamp's traditions. The "Longchamp Horse" is the brand's symbol and a catalyst for creativity. The two colors, "Vert Heritage" and "Vert Lumiere," reflect Longchamp's tradition and vitality, its attitude of staying current with the times while preserving the values that have been with the brand since its founding, and the "Longchamp Horse" brings lively energy.
Sophie Delafontaine, granddaughter of the founder and creative director of the Maison, said, "Longchamp symbolizes the many lives connected by the values passed down in our family. I have always associated green with those values and strong bonds. Green is our identity, our bonds, and the source of light. Longchamp is with life, love, and the light that shines on us."
"Green Light" (only a portion is shown below)
This new collection, in which the "green" and "horse" that are Longchamp's DNA are sublimated into an iconic collection, will be released sequentially from Tuesday, June 16th. In addition, iPhone cases featuring the graphic monogram launched in 2019 will also be released. The monogram, designed with the nine letters of "LONGCHAMP," embodies Longchamp's contemporary yet long-loved global identity, as well as the Longchamp spirit of incorporating playfulness and adventure into life through fashion.
Le Pliage(R) Club
Size:
H22×W23×D14cm (top handle bag), H30×W31×D19cm (shoulder bag)
Material/Colors:
100% Polyamide (Cowhide handle/flap)/Fur
Price excluding tax:
13,000 yen, 16,000 yen
*Depending on the store, other travel bags, backpacks, document holders and other items may also be available.
Le Pliage(R) Cuir Exotic
Size:
H7.5×W8.5×D5.5cm (crossbody bag), H14×W17×D10cm (top handle bag)
Material/Colors:
100% calfskin/Green
Price excluding tax:
37,000 yen, 58,000 yen
*Scheduled to be released in early September
Freeminder
Size:
36-39
Material/Color:
Split calfskin (partly cowhide), elastomer/black
Price excluding tax:
47,000 yen
Le Pliage(R) LGP
Size:
H15 x W7.7 x D1cm
Material / Color options:
100% PVC / Black & White, Black & White, Black & Navy
Price excluding tax:
7,000 yen
*Release date is scheduled for late June
*Compatible model is iPhone 11
Stores where it is available
Longchamp La Maison Omotesando, Longchamp La Maison Ginza, stores nationwide, official online store
*Products available vary by store
[About Longchamp]
Founded in Paris, France in 1948 by Jean Cassegrain, Longchamp is a maison brand that combines modern luxury with creativity and dynamism. Originating from the world's first luxury leather-wrapped pipes, made with hand-stitched leather, the brand continues to inspire the modern Longchamp woman while adhering to its 70-year heritage. Longchamp has created iconic and timeless bag collections embodied in French savoir-faire, such as the origami-inspired "Le Pliage®" bag, launched in 1993, and the striking "Roseau" bag with its bamboo toggle. Today, under Creative Director Sophie Delafontaine and in collaboration with brand ambassador Kendall Jenner, Longchamp reinterprets French elegance with ready-to-wear, as well as bags, accessories, shoes, eyewear, and travel gear for both men and women, each season. Continuing its family-run tradition, Longchamp remains owned and operated by the Cassegrain family, with over 300 directly operated boutiques in 80 countries worldwide. In Japan, Longchamp La Maison Ginza opened in July 2019, and now has 52 stores, including the flagship La Maison in Omotesando and Ginza (as of December 2019). Furthermore, Longchamp, which values craftsmanship based in its atelier in Segre, France, has been recognized as an intangible cultural heritage company by the French government since 2007.
Official Online Store https://www.longchamp.com/jp/ja/
Facebook http://www.facebook.com/Longchamp.japan
Instagram https://www.instagram.com/longchamp/
Twitter http://twitter.com/Longchamp_JP
LINE @Longchamp.Japan
Click here for company press release details
"Green Light" features two colors that tell the story of Longchamp's history, "Vert Héritage" and "Vert Lumière", as well as the "Longchamp Horse". The dark green "Vert Héritage" was inspired by the grass of Longchamp Racecourse painted by Turenne Chevallerot in 1951, and represents the quality and expertise of "Made by Longchamp", which Longchamp is proud of, and the savoir-faire that has been passed down through generations of artisans. The colors, which are packed with the Maison's heritage spanning more than 70 years, symbolize timelessness, foresight, and family, while evolving. The light green "Vert Lumiere" represents a breath of new life born from the good old, like the fresh greenery that sprouts in spring, bringing freshness and dynamism to Longchamp's traditions. The "Longchamp Horse" is the brand's symbol and a catalyst for creativity. The two colors, "Vert Heritage" and "Vert Lumiere," reflect Longchamp's tradition and vitality, its attitude of staying current with the times while preserving the values that have been with the brand since its founding, and the "Longchamp Horse" brings lively energy.
Sophie Delafontaine, granddaughter of the founder and creative director of the Maison, said, "Longchamp symbolizes the many lives connected by the values passed down in our family. I have always associated green with those values and strong bonds. Green is our identity, our bonds, and the source of light. Longchamp is with life, love, and the light that shines on us."
"Green Light" (only a portion is shown below)
This new collection, in which the "green" and "horse" that are Longchamp's DNA are sublimated into an iconic collection, will be released sequentially from Tuesday, June 16th. In addition, iPhone cases featuring the graphic monogram launched in 2019 will also be released. The monogram, designed with the nine letters of "LONGCHAMP," embodies Longchamp's contemporary yet long-loved global identity, as well as the Longchamp spirit of incorporating playfulness and adventure into life through fashion.
Le Pliage(R) Club
Size:
H22×W23×D14cm (top handle bag), H30×W31×D19cm (shoulder bag)
Material/Colors:
100% Polyamide (Cowhide handle/flap)/Fur
Price excluding tax:
13,000 yen, 16,000 yen
*Depending on the store, other travel bags, backpacks, document holders and other items may also be available.
Le Pliage(R) Cuir Exotic
Size:
H7.5×W8.5×D5.5cm (crossbody bag), H14×W17×D10cm (top handle bag)
Material/Colors:
100% calfskin/Green
Price excluding tax:
37,000 yen, 58,000 yen
*Scheduled to be released in early September
Freeminder
Size:
36-39
Material/Color:
Split calfskin (partly cowhide), elastomer/black
Price excluding tax:
47,000 yen
Le Pliage(R) LGP
Size:
H15 x W7.7 x D1cm
Material / Color options:
100% PVC / Black & White, Black & White, Black & Navy
Price excluding tax:
7,000 yen
*Release date is scheduled for late June
*Compatible model is iPhone 11
Stores where it is available
Longchamp La Maison Omotesando, Longchamp La Maison Ginza, stores nationwide, official online store
*Products available vary by store
[About Longchamp]
Founded in Paris, France in 1948 by Jean Cassegrain, Longchamp is a maison brand that combines modern luxury with creativity and dynamism. Originating from the world's first luxury leather-wrapped pipes, made with hand-stitched leather, the brand continues to inspire the modern Longchamp woman while adhering to its 70-year heritage. Longchamp has created iconic and timeless bag collections embodied in French savoir-faire, such as the origami-inspired "Le Pliage®" bag, launched in 1993, and the striking "Roseau" bag with its bamboo toggle. Today, under Creative Director Sophie Delafontaine and in collaboration with brand ambassador Kendall Jenner, Longchamp reinterprets French elegance with ready-to-wear, as well as bags, accessories, shoes, eyewear, and travel gear for both men and women, each season. Continuing its family-run tradition, Longchamp remains owned and operated by the Cassegrain family, with over 300 directly operated boutiques in 80 countries worldwide. In Japan, Longchamp La Maison Ginza opened in July 2019, and now has 52 stores, including the flagship La Maison in Omotesando and Ginza (as of December 2019). Furthermore, Longchamp, which values craftsmanship based in its atelier in Segre, France, has been recognized as an intangible cultural heritage company by the French government since 2007.
Official Online Store https://www.longchamp.com/jp/ja/
Facebook http://www.facebook.com/Longchamp.japan
Instagram https://www.instagram.com/longchamp/
Twitter http://twitter.com/Longchamp_JP
LINE @Longchamp.Japan
Click here for company press release details
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