LONGCHAMP, a maison brand founded by Jean Cassegrain in Paris in 1948, combines modern luxury with creativity and dynamism. The brand has once again collaborated with Emotionally Unavailable (EU), founded by Edison Chen and K.B. Lee, to launch the unisex collection "LONGCHAMP X EU," depicting a family holiday trip, globally. In Japan, the collection will be available exclusively on the official online store, Longchamp La Maison Omotesando, Longchamp La Maison Ginza, and the official online stores of select department stores from December 28, 2021.
In stark contrast to the first collaboration, which embodied the attitude of a boxing champion, this time the collection will feature bags, accessories and ready-to-wear, incorporating "patchwork" from the latest EU collection, with a subtle vintage feel amidst modern designs.
At the heart of the collection are garment covers inspired by the Maison's archives and a messenger bag, the first model designed by Artistic Director Sophie Delafontaine for Longchamp. To suit modern lifestyles, EU has transformed the garment cover into a backpack with a compartment for storing a tablet or laptop.
The "patchwork" collection also features a sweet and nostalgic floral print, blue and white gingham, and khaki canvas printed with the Longchamp horse and EU's bleeding heart logo in red, all of which are signatures of the collaboration. In addition to the garment covers and messenger bags, the lineup also includes Le Pliage® shopping and travel bags in a "patchwork" design, as well as backpacks in floral print and khaki canvas, all of which are labeled "Longchamp ♥ EU" and, as with the first release, "Been a CHAMP a LONG time."
The "Longchamp x EU" collection also includes a logo T-shirt in white and floral print, and a pullover in navy and khaki. The pullover features a floral print on the hood and large Longchamp and EU logos on the chest and back.
To celebrate the launch of the collection, the Maison will release a short film on its official social media accounts inspired by the popular movie "Home Alone," which Kaybee watched during lockdown. A family oversleeps, and everyone hurriedly packs their belongings into "Longchamp x EU" bags to head out, except for the youngest boy, clad in a baggy pullover. He waves goodbye to the others and happily munches on pasta. Along with the collection, which depicts a "family holiday trip," the Maison presents a hilarious story that will make you chuckle.
"The atmosphere of the holiday season, the feeling of spending time together, and something a little bit vintage - the short film embodies everything we wanted to express with this collection."
(K.B. Lee)
"The short film reflects the feel-good feeling that permeates the collection, and I think that's just what we need right now."
(Sophie Delafontaine)
"Longchamp x EU"
A unisex collaborative collection depicting a family trip during the holiday season.
Sizes and prices including tax:
H24×W32×D11cm (messenger bag) ¥42,900
H48×W60cm (backpack/garment cover) ¥85,800 *H100cm when unfolded
Material/color options:
60% polyamide, 40% cotton (partly cowhide)
Sizes and prices including tax:
H30×W31×D19cm (shopping bag L) ¥30,800
H35×W45×D23cm (Travel bag) ¥37,400
H19×W20.5×D11cm (Backpack) ¥25,300
Material/Color Options:
100% cotton (handle/flap are cowhide)/Patch *The backpack comes in two colors: flower and khaki
Size, Price including tax:
H16×W8.5×D4cm (Smartphone case with leather lace) ¥30,800
H2.5×W13.5cm (Key ring) 20,900 yen
H180×W15cm (Silk headband) 20,900 yen
*The key ring is scheduled to be released after January 2022
Price including tax:
Pullover 38,500 yen *Available in two colours: navy and khaki
T-shirt 18,700 yen *Available in two colours: white and gold
*Available from January 2022
*Listed in order from left to right in the photo
Stores where it is available:
Official online store, Longchamp La Maison Omotesando, Longchamp La Maison Ginza, Isetan Mitsukoshi Online Store, Hankyu Hanshin Department Stores official online store
*Release at Isetan Mitsukoshi Online Store is scheduled for January 2022 or later
*Products available at each store may vary
[About Longchamp]
Founded in Paris, France in 1948 by Jean Cassegrain, Longchamp is a maison brand that combines modern luxury, creativity and dynamism. The brand began with the world's first luxury leather-wrapped pipe, a pipe wrapped in hand-stitched leather, and has continued to convey styles that embellish the Longchamp woman living today, while following a heritage spanning more than 70 years. Longchamp has introduced iconic and timeless bag collections embodied in French savoir-faire, such as the origami-inspired "Le Pliage®" bag, launched in 1993, and the striking "Roseau" bag with its bamboo toggles. Currently, under the leadership of Artistic Director Sophie Delafontaine, the brand reinterprets French elegance with ready-to-wear, as well as bags, accessories, shoes, eyewear, and travel goods for both men and women, each season. Continuing its family-run tradition, Longchamp remains owned and operated by the Cassegrain family, with over 300 directly operated boutiques in 80 countries worldwide. In Japan, "Longchamp La Maison Ginza" opened in July 2019, and as of June 2021, the brand has 56 stores, including the flagship La Maison in Omotesando and Ginza. Longchamp, which values craftsmanship and is based in its atelier in Segre, France, has been recognized as an intangible cultural heritage company by the French government since 2007.
[Contact Information for Publication]
Longchamp (Longchamp Japan) TEL 0120-150-116
Official Online Store https://www.longchamp.com/jp/ja/
Facebook http://www.facebook.com/Longchamp.japan
Instagram https://www.instagram.com/longchamp/
Twitter http://twitter.com/Longchamp_JP
LINE @Longchamp.Japan
Click here for company press release details
In stark contrast to the first collaboration, which embodied the attitude of a boxing champion, this time the collection will feature bags, accessories and ready-to-wear, incorporating "patchwork" from the latest EU collection, with a subtle vintage feel amidst modern designs.
At the heart of the collection are garment covers inspired by the Maison's archives and a messenger bag, the first model designed by Artistic Director Sophie Delafontaine for Longchamp. To suit modern lifestyles, EU has transformed the garment cover into a backpack with a compartment for storing a tablet or laptop.
The "patchwork" collection also features a sweet and nostalgic floral print, blue and white gingham, and khaki canvas printed with the Longchamp horse and EU's bleeding heart logo in red, all of which are signatures of the collaboration. In addition to the garment covers and messenger bags, the lineup also includes Le Pliage® shopping and travel bags in a "patchwork" design, as well as backpacks in floral print and khaki canvas, all of which are labeled "Longchamp ♥ EU" and, as with the first release, "Been a CHAMP a LONG time."
The "Longchamp x EU" collection also includes a logo T-shirt in white and floral print, and a pullover in navy and khaki. The pullover features a floral print on the hood and large Longchamp and EU logos on the chest and back.
To celebrate the launch of the collection, the Maison will release a short film on its official social media accounts inspired by the popular movie "Home Alone," which Kaybee watched during lockdown. A family oversleeps, and everyone hurriedly packs their belongings into "Longchamp x EU" bags to head out, except for the youngest boy, clad in a baggy pullover. He waves goodbye to the others and happily munches on pasta. Along with the collection, which depicts a "family holiday trip," the Maison presents a hilarious story that will make you chuckle.
"The atmosphere of the holiday season, the feeling of spending time together, and something a little bit vintage - the short film embodies everything we wanted to express with this collection."
(K.B. Lee)
"The short film reflects the feel-good feeling that permeates the collection, and I think that's just what we need right now."
(Sophie Delafontaine)
"Longchamp x EU"
A unisex collaborative collection depicting a family trip during the holiday season.
Sizes and prices including tax:
H24×W32×D11cm (messenger bag) ¥42,900
H48×W60cm (backpack/garment cover) ¥85,800 *H100cm when unfolded
Material/color options:
60% polyamide, 40% cotton (partly cowhide)
Sizes and prices including tax:
H30×W31×D19cm (shopping bag L) ¥30,800
H35×W45×D23cm (Travel bag) ¥37,400
H19×W20.5×D11cm (Backpack) ¥25,300
Material/Color Options:
100% cotton (handle/flap are cowhide)/Patch *The backpack comes in two colors: flower and khaki
Size, Price including tax:
H16×W8.5×D4cm (Smartphone case with leather lace) ¥30,800
H2.5×W13.5cm (Key ring) 20,900 yen
H180×W15cm (Silk headband) 20,900 yen
*The key ring is scheduled to be released after January 2022
Price including tax:
Pullover 38,500 yen *Available in two colours: navy and khaki
T-shirt 18,700 yen *Available in two colours: white and gold
*Available from January 2022
*Listed in order from left to right in the photo
Stores where it is available:
Official online store, Longchamp La Maison Omotesando, Longchamp La Maison Ginza, Isetan Mitsukoshi Online Store, Hankyu Hanshin Department Stores official online store
*Release at Isetan Mitsukoshi Online Store is scheduled for January 2022 or later
*Products available at each store may vary
[About Longchamp]
Founded in Paris, France in 1948 by Jean Cassegrain, Longchamp is a maison brand that combines modern luxury, creativity and dynamism. The brand began with the world's first luxury leather-wrapped pipe, a pipe wrapped in hand-stitched leather, and has continued to convey styles that embellish the Longchamp woman living today, while following a heritage spanning more than 70 years. Longchamp has introduced iconic and timeless bag collections embodied in French savoir-faire, such as the origami-inspired "Le Pliage®" bag, launched in 1993, and the striking "Roseau" bag with its bamboo toggles. Currently, under the leadership of Artistic Director Sophie Delafontaine, the brand reinterprets French elegance with ready-to-wear, as well as bags, accessories, shoes, eyewear, and travel goods for both men and women, each season. Continuing its family-run tradition, Longchamp remains owned and operated by the Cassegrain family, with over 300 directly operated boutiques in 80 countries worldwide. In Japan, "Longchamp La Maison Ginza" opened in July 2019, and as of June 2021, the brand has 56 stores, including the flagship La Maison in Omotesando and Ginza. Longchamp, which values craftsmanship and is based in its atelier in Segre, France, has been recognized as an intangible cultural heritage company by the French government since 2007.
[Contact Information for Publication]
Longchamp (Longchamp Japan) TEL 0120-150-116
Official Online Store https://www.longchamp.com/jp/ja/
Facebook http://www.facebook.com/Longchamp.japan
Instagram https://www.instagram.com/longchamp/
Twitter http://twitter.com/Longchamp_JP
LINE @Longchamp.Japan
Click here for company press release details
The press releases featured in this article have been provided by PR TIMES Inc. and are reproduced verbatim. FASHION HEADLINE does not recommend the products or services featured, nor does it guarantee the contents of the press releases. For inquiries regarding the content of the publications, please contact PR TIMES Inc. directly (https://prtimes.jp/).
