Founded in Paris, France in 1948 by Jean Cassegrain, Longchamp, a maison brand that combines modern luxury, creativity, and dynamism, has launched a lineup of new products from its "Brioche" collection, which evokes the glamorous sparkle of modern Parisian women partying this holiday season, as well as other items available worldwide. In Japan, the collection will be rolled out first at "Longchamp La Maison Omotesando" and "Longchamp La Maison Ginza," followed by its official online store and nationwide releases from November 16, 2021. The official online store will also launch a special page (https://www.longchamp.com/jp/ja/%E3%82%AE%E3%83%95%E3%83%88/) featuring items perfect for gifts for loved ones.
Named after the irresistible pastry, the Brioche collection features a bag featuring sparkling diamonds in eye-catching emerald green and white with zigzag quilting, a night-out bag with black sequins and dark silver metal rings that sparkle like jewels, and a new metallic silver bag that exudes elegance day or night. The Brioche shoulder strap features a sliding chain with a leather handle, adding an energetic sparkle to festive season styles as a shoulder bag or crossbody bag.
Additionally, the Maison's iconic collection, "Le Pliage(R) Cuir," will see the introduction of a crocodile-embossed messenger bag and a top handle bag (with a detachable chain) in shiny silver. "Rozo" will be joined by a snow-white crocodile-embossed shoulder bag, accented with an oversized toggle shaped like "bamboo."
Beneath Sapin and on Père Noël's sleigh... the new collections, embodied in the Maison's savoir-faire, will descend as timeless gifts for fashionistas, shining brilliantly during the festive holiday season.
New "Brioche" collections (only a selection is shown below)
The new holiday green collection will be released on November 16th, followed by black and silver collections from late November.
Size, price including tax:
H15×W20×D11cm (Crossbody bag S) 118,800 yen
H13×W16×D10cm (Crossbody bag XS) 80,300 yen
H15×W20×D11cm (Crossbody bag S) 96,800 yen
Material/color options:
100% lambskin/green
*Flagship store, Isetan Shinjuku, Tobu Department Store It will only be available at the Ikebukuro store, Hankyu Umeda Main Store and the official online store. *Release date is scheduled for November 16th in stores, and from December 8th onwards on the official online store. Blend, sequins (partly lambskin) / Black *Release date is scheduled for late November 100% goatskin (partly cowhide) / Silver *Release date is scheduled for late November.
New products from "Le Pliage(R) Cuir" and "Rozo" (only some of the products are shown below)
The new holiday collection "Le Pliage(R) Cuir" will be released on November 16th, and "Rozo" will be released sequentially from late November.
Size and price including tax:
H11×W12.5×D8cm (Messenger bag) 49,500 yen
H14×W17×D10cm (Top handle bag XS) 67,100 yen
Material/color options:
100% calfskin (partly cowhide)/silver
*Release date is scheduled for November 16th
Size and price including tax:
H19.5×W22×D10cm (Shoulder bag XS) 58,300 yen
Material/Color options:
100% calfskin/Black, white
*Release date is scheduled for late November in stores and from December 8th onwards on the official online store
*Listed in order from left to right in the photo
Stores where it is available:
Official online store, Longchamp La Maison Omotesando, Longchamp La Maison Ginza, stores nationwide
*Products available vary by store
[About Longchamp]
Founded in France in 1948, Founded in Paris by Jean Cassegrain, Longchamp is a maison that combines modern luxury with creativity and dynamism. Beginning with the world's first luxury leather-wrapped pipes, made from hand-stitched leather, the brand continues to inspire the modern Longchamp woman while adhering to its heritage spanning more than 70 years. Longchamp has created iconic and timeless bag collections embodied in French savoir-faire, such as the origami-inspired "Le Pliage(R)" and the striking "Roseau" with its bamboo toggle, launched in 1993. Currently, under the leadership of Artistic Director Sophie Delafontaine, the brand reinterprets French elegance with ready-to-wear, as well as bags, accessories, shoes, eyewear, and travel goods for both men and women, each season. Maintaining its family-run tradition, Longchamp is still owned and operated by the Cassegrain family, with over 300 directly managed boutiques in 80 countries around the world. In Japan, Longchamp La Maison Ginza opened in July 2019, and as of June 2021, the brand has 56 stores, including the flagship La Maison in Omotesando and Ginza. Furthermore, Longchamp, which values craftsmanship based in its atelier in Segre, France, has been recognized as an intangible cultural heritage company by the French government since 2007.
[Contact Information for Publication]
Longchamp (Longchamp Japan) TEL 0120-150-116
Official Online Store https://www.longchamp.com/jp/ja/
Facebook http://www.facebook.com/Longchamp.japan
Instagram https://www.instagram.com/longchamp/
Twitter http://twitter.com/Longchamp_JP
LINE @Longchamp.Japan
Click here for company press release details
Named after the irresistible pastry, the Brioche collection features a bag featuring sparkling diamonds in eye-catching emerald green and white with zigzag quilting, a night-out bag with black sequins and dark silver metal rings that sparkle like jewels, and a new metallic silver bag that exudes elegance day or night. The Brioche shoulder strap features a sliding chain with a leather handle, adding an energetic sparkle to festive season styles as a shoulder bag or crossbody bag.
Additionally, the Maison's iconic collection, "Le Pliage(R) Cuir," will see the introduction of a crocodile-embossed messenger bag and a top handle bag (with a detachable chain) in shiny silver. "Rozo" will be joined by a snow-white crocodile-embossed shoulder bag, accented with an oversized toggle shaped like "bamboo."
Beneath Sapin and on Père Noël's sleigh... the new collections, embodied in the Maison's savoir-faire, will descend as timeless gifts for fashionistas, shining brilliantly during the festive holiday season.
New "Brioche" collections (only a selection is shown below)
The new holiday green collection will be released on November 16th, followed by black and silver collections from late November.
Size, price including tax:
H15×W20×D11cm (Crossbody bag S) 118,800 yen
H13×W16×D10cm (Crossbody bag XS) 80,300 yen
H15×W20×D11cm (Crossbody bag S) 96,800 yen
Material/color options:
100% lambskin/green
*Flagship store, Isetan Shinjuku, Tobu Department Store It will only be available at the Ikebukuro store, Hankyu Umeda Main Store and the official online store. *Release date is scheduled for November 16th in stores, and from December 8th onwards on the official online store. Blend, sequins (partly lambskin) / Black *Release date is scheduled for late November 100% goatskin (partly cowhide) / Silver *Release date is scheduled for late November.
New products from "Le Pliage(R) Cuir" and "Rozo" (only some of the products are shown below)
The new holiday collection "Le Pliage(R) Cuir" will be released on November 16th, and "Rozo" will be released sequentially from late November.
Size and price including tax:
H11×W12.5×D8cm (Messenger bag) 49,500 yen
H14×W17×D10cm (Top handle bag XS) 67,100 yen
Material/color options:
100% calfskin (partly cowhide)/silver
*Release date is scheduled for November 16th
Size and price including tax:
H19.5×W22×D10cm (Shoulder bag XS) 58,300 yen
Material/Color options:
100% calfskin/Black, white
*Release date is scheduled for late November in stores and from December 8th onwards on the official online store
*Listed in order from left to right in the photo
Stores where it is available:
Official online store, Longchamp La Maison Omotesando, Longchamp La Maison Ginza, stores nationwide
*Products available vary by store
[About Longchamp]
Founded in France in 1948, Founded in Paris by Jean Cassegrain, Longchamp is a maison that combines modern luxury with creativity and dynamism. Beginning with the world's first luxury leather-wrapped pipes, made from hand-stitched leather, the brand continues to inspire the modern Longchamp woman while adhering to its heritage spanning more than 70 years. Longchamp has created iconic and timeless bag collections embodied in French savoir-faire, such as the origami-inspired "Le Pliage(R)" and the striking "Roseau" with its bamboo toggle, launched in 1993. Currently, under the leadership of Artistic Director Sophie Delafontaine, the brand reinterprets French elegance with ready-to-wear, as well as bags, accessories, shoes, eyewear, and travel goods for both men and women, each season. Maintaining its family-run tradition, Longchamp is still owned and operated by the Cassegrain family, with over 300 directly managed boutiques in 80 countries around the world. In Japan, Longchamp La Maison Ginza opened in July 2019, and as of June 2021, the brand has 56 stores, including the flagship La Maison in Omotesando and Ginza. Furthermore, Longchamp, which values craftsmanship based in its atelier in Segre, France, has been recognized as an intangible cultural heritage company by the French government since 2007.
[Contact Information for Publication]
Longchamp (Longchamp Japan) TEL 0120-150-116
Official Online Store https://www.longchamp.com/jp/ja/
Facebook http://www.facebook.com/Longchamp.japan
Instagram https://www.instagram.com/longchamp/
Twitter http://twitter.com/Longchamp_JP
LINE @Longchamp.Japan
Click here for company press release details
The press releases featured in this article have been provided by PR TIMES Inc. and are reproduced verbatim. FASHION HEADLINE does not recommend the products or services featured, nor does it guarantee the contents of the press releases. For inquiries regarding the content of the publications, please contact PR TIMES Inc. directly (https://prtimes.jp/).
