THE MATCHA TOKYO, which aims to bring smiles to people in Japan and around the world with its meticulously crafted, highest quality organic matcha, launched a new product on May 20, 2020. THE MATCHA TOKYO currently has three stores (Tokyo Jingumae, NEWoMan Shinjuku, and Osaka Lucua) and has now opened a new online shop. We will continue to deliver the original taste and appeal of matcha to as many people as possible, providing an authentic flavor in an easy-to-use way.
1.100% ORGANIC MATCHA STICKS
A new flavor, TOKYO BITTER, has been added to our popular stick-type product, which allows you to easily enjoy high-quality matcha at home without using a chasen (traditional Japanese whisk). It features a rich, high-quality, and powerful flavor. The packaging design has been renewed, making it a perfect small gift. We also offer gift boxes perfect for seasonal greetings and thank-you gifts.
2. MATCHA LATTE STICK
Easily enjoy an authentic matcha latte by simply pouring in hot or cold water. This stick features robust Kagoshima-grown matcha, wasanbon sugar, and milk powder. The increased matcha content enhances the sweetness for a more powerful and delicious taste.
3. 100% ORGANIC TEA BAGS
We offer four types of tea bags: Sencha, Matcha Genmaicha, Hojicha, and Wakocha. All tea bags are made with organically grown tea leaves grown in Japan. We also use plant-based tea bags made from corn, which are environmentally friendly and considerate of both people and the environment. Sencha, Green Tea Genmaicha, and Wakocha can also be brewed with cold water, making them perfect for the upcoming season.
Sencha: Produced in Kagoshima. Made with the first tea picked in early spring, it is characterized by a refreshing flavor without any astringency.
Matcha Genmaicha: Both brown rice and green tea are produced in Kagoshima. Enjoy the harmony of the fragrant brown rice and green tea.
Hojicha: Produced in Kyoto. Enjoy a deep, fragrant flavor with a refreshing taste.
Wakoucha: Made with Benifuuki tea. Characterized by a strong fragrance and a sweet, refreshing taste.
Furthermore, to make the enjoyment of authentic matcha more accessible, THE MATCHA TOKYO is planning to collaborate with a vegan sweets maker and release recipes using matcha.
Please look forward to future proposals from THE MATCHA TOKYO, whose concept is "healthier, more beautiful."
◆NEW PRODUCT◆
・100% ORGANIC MATCHA JAPAN PREMIUM
Packaging has been renewed. A carefully selected blend of tea leaves from Uji, Kyoto and Kagoshima Prefecture. An excellent product with reduced astringency and a harmonious balance of flavor, aroma and color. Bulk 2,700 yen 20g Stick ￥800 1.5g x 3 sticks
・100% ORGANIC MATCHA KYOTO UJI
Packaging has been renewed. Only tea leaves from Uji, Kyoto are used. This blend is characterized by the robust umami and deep flavor of matcha. Bulk 2,700 yen 20g Stick ￥800 1.5g x 3 sticks
・100% ORGANIC MATCHA TOKYO BITTER
New product. A blend of strong-tasting Kagoshima produce, rich umami and color. Bulk ￥2,100 20g Stick 800 yen 1.5g x 3 sticks
・MATCHA LATTE
Now more powerful than ever. Simply add hot water. Organic matcha with wasanbon sugar and milk powder. Enjoy authentic matcha latte at home or in the office. Bulk ¥2,100 100g Stick ¥800 10g x 3 sticks
・100% ORGANIC JAPANESE TEA / Sencha, Matcha Genmaicha, Hojicha, Wakocha
New product. This product was developed in response to many requests from customers. Recommended as a small gift or novelty item. ¥1,000 each 2.5g x 5 sticks
◆NEW GIFT BOX◆
・MATCHA SEASONAL GIFT / Matcha Seasonal Gift
New product. A luxurious set of matcha castella cake, matcha pecan nut chocolate, three types of organic matcha sticks (Japan Premium, Kyoto Uji, Tokyo Bitter) and three types of matcha latte, in collaboration with Kurofune. 4,630 yen in a box.
・100% ORGANIC MATCHA STICKS GIFT / Matcha Stick Set
New product. A set of eight sticks: four Japan Premium, two Kyoto Uji, and two Tokyo Bitter. 2,300 yen in a box.
・100% ORGANIC JAPANESE TEA GIFT / Tea Bag Set
New product. A set of eight tea bags: two each of Sencha, Matcha Genmaicha, Hojicha, and Wakocha. 2,300 yen in a box
◆STANDARD PRODUCT◆
・100% ORGANIC MATCHA GOKO / Goko
Goko is the finest rare tea leaves, hand-picked in Uji, Kyoto. This top-quality single origin tea is characterized by its mellow aroma, creamy foam, and smooth texture. 4,900 yen 20g
・MATCHA PECAN NUTS CHOCOLATE
Fragrant and nutritious pecan nuts are carefully coated with couverture white chocolate and organic matcha. It has a gentle sweetness that can only be achieved with high-quality matcha with little bitterness. 650 yen 55g
・MATCHA CASTELLA
A dream collaboration between THE MATCHA TOKYO and Kurofune.
Made with rare organic matcha. A gem of a matcha castella, carefully baked by castella artisans to preserve the unique texture and flavor. Cut into six pieces, it can be enjoyed immediately at home or in the office. Boxed (6 slices) 1,980 yen, Bag (1 slice) 430 yen
・MATCHA PROTEIN & SOY COOKIE
A healthy cookie that is gluten-free and additive-free, made with 100% organic matcha and domestically produced raw soybean okara. Blended with protein and collagen, it is the perfect snack for building your body. 580 yen for 7 pieces
We also stock tea utensils and bamboo whisks so that you can enjoy it in a more authentic way.
We also sell matcha for commercial use.
◆HOW TO DRINK◆
Ingredients: 3g matcha, 50ml hot water, 120ml milk, 20ml syrup (syrup is made by dissolving sugar in hot water), 4-5 ice cubes
Steps: 1. Pour syrup into a cup 2. Add ice 3. Pour in the milk 4. Dissolve the matcha in hot water and pour on top
The official website introduces how to brew matcha and how to make a matcha latte.
Please take a look. https://www.the-matcha.tokyo
◆THE MATCHA TOKYO◆
Established in April 2018. With the theme of "Healthier and more beautiful at THE MATCHA TOKYO," we manufacture and sell organic matcha, and offer drinks and food made with it. By offering authentic, genuine matcha to enjoy in the tea ceremony in a casual and fashionable way, we are spreading its appeal to young people and the world. And because matcha is eaten whole, we are committed to using rare, difficult-to-produce organic ingredients, with customer safety and security in mind.
◆Location
SHOPS
・Omotesando 6-6-6 Jingumae, Shibuya-ku, Tokyo
・NEWoMan Shinjuku 1F, 4-1-6 Shinjuku, Shinjuku-ku, Tokyo
・LUCUA Osaka 2F B1, LUCUA 3-1-3 Umeda, Kita-ku, Osaka City, Osaka Prefecture
ONLINE SHOP
https://shop.the-matcha.Tokyo
◆SNS◆
Instagram: @the_matcha_tokyo
Twitter: @thematchatokyo
YouTube: https://bit.ly/3bYg9yO
Click here for company press release details
1.100% ORGANIC MATCHA STICKS
A new flavor, TOKYO BITTER, has been added to our popular stick-type product, which allows you to easily enjoy high-quality matcha at home without using a chasen (traditional Japanese whisk). It features a rich, high-quality, and powerful flavor. The packaging design has been renewed, making it a perfect small gift. We also offer gift boxes perfect for seasonal greetings and thank-you gifts.
2. MATCHA LATTE STICK
Easily enjoy an authentic matcha latte by simply pouring in hot or cold water. This stick features robust Kagoshima-grown matcha, wasanbon sugar, and milk powder. The increased matcha content enhances the sweetness for a more powerful and delicious taste.
3. 100% ORGANIC TEA BAGS
We offer four types of tea bags: Sencha, Matcha Genmaicha, Hojicha, and Wakocha. All tea bags are made with organically grown tea leaves grown in Japan. We also use plant-based tea bags made from corn, which are environmentally friendly and considerate of both people and the environment. Sencha, Green Tea Genmaicha, and Wakocha can also be brewed with cold water, making them perfect for the upcoming season.
Sencha: Produced in Kagoshima. Made with the first tea picked in early spring, it is characterized by a refreshing flavor without any astringency.
Matcha Genmaicha: Both brown rice and green tea are produced in Kagoshima. Enjoy the harmony of the fragrant brown rice and green tea.
Hojicha: Produced in Kyoto. Enjoy a deep, fragrant flavor with a refreshing taste.
Wakoucha: Made with Benifuuki tea. Characterized by a strong fragrance and a sweet, refreshing taste.
Furthermore, to make the enjoyment of authentic matcha more accessible, THE MATCHA TOKYO is planning to collaborate with a vegan sweets maker and release recipes using matcha.
Please look forward to future proposals from THE MATCHA TOKYO, whose concept is "healthier, more beautiful."
◆NEW PRODUCT◆
・100% ORGANIC MATCHA JAPAN PREMIUM
Packaging has been renewed. A carefully selected blend of tea leaves from Uji, Kyoto and Kagoshima Prefecture. An excellent product with reduced astringency and a harmonious balance of flavor, aroma and color. Bulk 2,700 yen 20g Stick ￥800 1.5g x 3 sticks
・100% ORGANIC MATCHA KYOTO UJI
Packaging has been renewed. Only tea leaves from Uji, Kyoto are used. This blend is characterized by the robust umami and deep flavor of matcha. Bulk 2,700 yen 20g Stick ￥800 1.5g x 3 sticks
・100% ORGANIC MATCHA TOKYO BITTER
New product. A blend of strong-tasting Kagoshima produce, rich umami and color. Bulk ￥2,100 20g Stick 800 yen 1.5g x 3 sticks
・MATCHA LATTE
Now more powerful than ever. Simply add hot water. Organic matcha with wasanbon sugar and milk powder. Enjoy authentic matcha latte at home or in the office. Bulk ¥2,100 100g Stick ¥800 10g x 3 sticks
・100% ORGANIC JAPANESE TEA / Sencha, Matcha Genmaicha, Hojicha, Wakocha
New product. This product was developed in response to many requests from customers. Recommended as a small gift or novelty item. ¥1,000 each 2.5g x 5 sticks
◆NEW GIFT BOX◆
・MATCHA SEASONAL GIFT / Matcha Seasonal Gift
New product. A luxurious set of matcha castella cake, matcha pecan nut chocolate, three types of organic matcha sticks (Japan Premium, Kyoto Uji, Tokyo Bitter) and three types of matcha latte, in collaboration with Kurofune. 4,630 yen in a box.
・100% ORGANIC MATCHA STICKS GIFT / Matcha Stick Set
New product. A set of eight sticks: four Japan Premium, two Kyoto Uji, and two Tokyo Bitter. 2,300 yen in a box.
・100% ORGANIC JAPANESE TEA GIFT / Tea Bag Set
New product. A set of eight tea bags: two each of Sencha, Matcha Genmaicha, Hojicha, and Wakocha. 2,300 yen in a box
◆STANDARD PRODUCT◆
・100% ORGANIC MATCHA GOKO / Goko
Goko is the finest rare tea leaves, hand-picked in Uji, Kyoto. This top-quality single origin tea is characterized by its mellow aroma, creamy foam, and smooth texture. 4,900 yen 20g
・MATCHA PECAN NUTS CHOCOLATE
Fragrant and nutritious pecan nuts are carefully coated with couverture white chocolate and organic matcha. It has a gentle sweetness that can only be achieved with high-quality matcha with little bitterness. 650 yen 55g
・MATCHA CASTELLA
A dream collaboration between THE MATCHA TOKYO and Kurofune.
Made with rare organic matcha. A gem of a matcha castella, carefully baked by castella artisans to preserve the unique texture and flavor. Cut into six pieces, it can be enjoyed immediately at home or in the office. Boxed (6 slices) 1,980 yen, Bag (1 slice) 430 yen
・MATCHA PROTEIN & SOY COOKIE
A healthy cookie that is gluten-free and additive-free, made with 100% organic matcha and domestically produced raw soybean okara. Blended with protein and collagen, it is the perfect snack for building your body. 580 yen for 7 pieces
We also stock tea utensils and bamboo whisks so that you can enjoy it in a more authentic way.
We also sell matcha for commercial use.
◆HOW TO DRINK◆
Ingredients: 3g matcha, 50ml hot water, 120ml milk, 20ml syrup (syrup is made by dissolving sugar in hot water), 4-5 ice cubes
Steps: 1. Pour syrup into a cup 2. Add ice 3. Pour in the milk 4. Dissolve the matcha in hot water and pour on top
The official website introduces how to brew matcha and how to make a matcha latte.
Please take a look. https://www.the-matcha.tokyo
◆THE MATCHA TOKYO◆
Established in April 2018. With the theme of "Healthier and more beautiful at THE MATCHA TOKYO," we manufacture and sell organic matcha, and offer drinks and food made with it. By offering authentic, genuine matcha to enjoy in the tea ceremony in a casual and fashionable way, we are spreading its appeal to young people and the world. And because matcha is eaten whole, we are committed to using rare, difficult-to-produce organic ingredients, with customer safety and security in mind.
◆Location
SHOPS
・Omotesando 6-6-6 Jingumae, Shibuya-ku, Tokyo
・NEWoMan Shinjuku 1F, 4-1-6 Shinjuku, Shinjuku-ku, Tokyo
・LUCUA Osaka 2F B1, LUCUA 3-1-3 Umeda, Kita-ku, Osaka City, Osaka Prefecture
ONLINE SHOP
https://shop.the-matcha.Tokyo
◆SNS◆
Instagram: @the_matcha_tokyo
Twitter: @thematchatokyo
YouTube: https://bit.ly/3bYg9yO
Click here for company press release details
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