Ryohin Keikaku Co., Ltd., the operator of MUJI, will begin pre-sales of "Cricket Crackers"*1 on the MUJI online store from May 20th.
MUJI, which proposes "simple and comfortable living" in various countries and regions around the world, not only sells products necessary for daily life but also focuses on various current social issues. Hoping to provide an opportunity to consider future issues such as food security and environmental problems due to the world's rapid population growth, the company visited Finland, a leader in insect consumption, to gather information. As a result, the company has collaborated with Tokushima University*2, a leading researcher in insect consumption, to begin an initiative to use crickets as an ingredient.
■Why crickets?
Compared to livestock, the main source of animal protein, insects contain a high concentration of key nutrients, allowing for efficient nutrient intake. Furthermore, insects emit significantly less greenhouse gases and require significantly less water and feed during their growth, reducing environmental impact. The Food and Agriculture Organization of the United Nations (FAO) also recommends eating insects as an alternative to livestock due to their high nutritional value and minimal environmental impact. Crickets, in particular, are attracting attention both domestically and internationally for their edible qualities, as they are easy to raise and produce efficiently. We use edible crickets produced using Tokushima University's know-how, and our products are manufactured in Japan, ensuring safety and a stable supply.
■MUJI Cricket Crackers
MUJI Cricket Crackers are made using the tropical cricket "Two-spotted Cricket," bred based on research conducted at Tokushima University. All crickets are raised in a hygienic and safe environment, and by maintaining constant temperature and humidity, they can lay eggs year-round, allowing us to produce enough for human consumption. To ensure a delicious meal, the crickets are ground into powder and kneaded into the rice crackers. To maximize the flavor of the crickets, we used a simple formula with no unnecessary ingredients. You can enjoy a savory flavor similar to that of shrimp.
【Product Information】
Product Name: Cricket Crackers
Price: 190 yen (tax included)
Weight: 55g
Release Date: May 20, 2020
Allergens: Edible cricket powder contains ingredients similar to those found in crustaceans such as shrimp and crab. Please refrain from consuming if you have shrimp or crab allergies.
*1 This product was originally planned to be sold at select MUJI stores in Japan and on the online store, but due to the spread of COVID-19, it has been changed to pre-sale only on the online store. Information on in-store sales will be announced in the future on the MUJI online store, the free MUJI passport app, and MUJI's official social media accounts.
*2 This is a collaboration with Dr. Watanabe Takato, assistant professor at Tokushima University Graduate School. While conducting his research, he has started a venture company from Tokushima University and is working to expand the consumption of insects as food.
The information contained in this news release is current as of the date of publication. Please note that information may differ from that at the time of publication.
Click here for company press release details
MUJI, which proposes "simple and comfortable living" in various countries and regions around the world, not only sells products necessary for daily life but also focuses on various current social issues. Hoping to provide an opportunity to consider future issues such as food security and environmental problems due to the world's rapid population growth, the company visited Finland, a leader in insect consumption, to gather information. As a result, the company has collaborated with Tokushima University*2, a leading researcher in insect consumption, to begin an initiative to use crickets as an ingredient.
■Why crickets?
Compared to livestock, the main source of animal protein, insects contain a high concentration of key nutrients, allowing for efficient nutrient intake. Furthermore, insects emit significantly less greenhouse gases and require significantly less water and feed during their growth, reducing environmental impact. The Food and Agriculture Organization of the United Nations (FAO) also recommends eating insects as an alternative to livestock due to their high nutritional value and minimal environmental impact. Crickets, in particular, are attracting attention both domestically and internationally for their edible qualities, as they are easy to raise and produce efficiently. We use edible crickets produced using Tokushima University's know-how, and our products are manufactured in Japan, ensuring safety and a stable supply.
■MUJI Cricket Crackers
MUJI Cricket Crackers are made using the tropical cricket "Two-spotted Cricket," bred based on research conducted at Tokushima University. All crickets are raised in a hygienic and safe environment, and by maintaining constant temperature and humidity, they can lay eggs year-round, allowing us to produce enough for human consumption. To ensure a delicious meal, the crickets are ground into powder and kneaded into the rice crackers. To maximize the flavor of the crickets, we used a simple formula with no unnecessary ingredients. You can enjoy a savory flavor similar to that of shrimp.
【Product Information】
Product Name: Cricket Crackers
Price: 190 yen (tax included)
Weight: 55g
Release Date: May 20, 2020
Allergens: Edible cricket powder contains ingredients similar to those found in crustaceans such as shrimp and crab. Please refrain from consuming if you have shrimp or crab allergies.
*1 This product was originally planned to be sold at select MUJI stores in Japan and on the online store, but due to the spread of COVID-19, it has been changed to pre-sale only on the online store. Information on in-store sales will be announced in the future on the MUJI online store, the free MUJI passport app, and MUJI's official social media accounts.
*2 This is a collaboration with Dr. Watanabe Takato, assistant professor at Tokushima University Graduate School. While conducting his research, he has started a venture company from Tokushima University and is working to expand the consumption of insects as food.
The information contained in this news release is current as of the date of publication. Please note that information may differ from that at the time of publication.
Click here for company press release details
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