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Don't underestimate frozen bread! Soft and chewy frozen bread from Hediard [This week's bread: Vol. 19]

Event Date:2019.11.27-12.03
Nov 27, 2019
The FASHION HEADLINE editorial team introduces the breads they're currently interested in [
Hediard was founded in 1854 as a high-end grocery store in Paris, France. With a lineup of over 6,000 high-quality groceries, one of its most popular items is its wide variety of breads, created with the unique sensibility of France, the "country of gourmet food." This time, we'll be focusing on the frozen bread, which is on sale for a limited time only at Isetan Shinjuku.


The biggest advantage of frozen bread is that it can be stored for approximately three months if unopened. Thawing is also easy; simply leave it in the bag at room temperature for 1-2 hours, or in the refrigerator for a full day. Then, simply lightly toast it to your liking, and you'll enjoy soft and chewy bread that you'll never guess was frozen in the freezer.



Bread and Olives
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"Bread and Olives" (378 yen)

"Bread and Olives" is a dish made with French bread dough that has been fermented for a long time at low temperature and then kneaded with olives. Even after thawing and re-baking, the moisture remains intact, allowing you to fully enjoy the "crispy outside and chewy inside" French bread experience.


Breads with fillings are generally difficult to freeze, so it's recommended to eat them the same day you buy them, but this bread is an exception! The generous amount of black olives kneaded into the bread gives it a firm texture without becoming soggy, and adds just the right amount of flavor and saltiness. It pairs well with alcohol, so if you freeze it, it'll come in handy when you're short on snacks.



Pain de・Campagne
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"Pain de Campagne" (1,296 yen)

"Pain de Campagne" means "country bread" in French. This rustic bread, made with a blend of French wheat and rye, is perfect for open sandwiches or as a side dish to go with soup during this cold season! The outside has a firm texture, while the inside is chewy. The rye has a mild acidity, making it a delicious treat that even those unfamiliar with it can easily try.


*All prices include tax

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