Dorokia Oraciita, known for her freshly baked cheese tart specialty shop PABLO, has launched a new sweets brand. The first store of "Paczac, a specialty shop for crunchy, melt-in-your-mouth chocolate," will open in Ikebukuro, Tokyo, on June 12th.




The brand name "Paczac" was inspired by the onomatopoeic word "chomp!" (crunch!) used when eating, and the "crunch!" (crunch!) of biscuit dough. With one bite, you can enjoy the new, melty, crunchy texture created by layering melting chocolate and crunchy biscuits. PacZac is a chocolate brand that pursues that "delicious texture."


PacZac's signature products: "Crunchy, Melting Chocolate, High Cocoa" and "Crunchy, Melting Chocolate, Kyo Uji Matcha"

The opening lineup features two signature products: "Crunchy, Melting Chocolate, High Cocoa" and "Crunchy, Melting Chocolate, Kyo Uji Matcha." Each product uses chocolate that has been carefully selected to best match the desired flavor.


"Crunchy, Melt-in-your-mouth Chocolate High Cacao" single item: 259 yen (single item sales start from June 17th)High Cacao 4-piece set, 4-piece set containing 2 High Cacao and 2 Kyo Uji Matcha: 1,037 yen each
"Crunchy, Melt-in-your-mouth Chocolate High Cacao" uses rare Dominican cacao beans grown in the Caribbean. This item is made by layering a fragrant chocolate dough made with high-cocoa chocolate (70%) on a whole wheat biscuit dough and baking it. The biscuit dough is sugar-free. It also contains puffs of the popular superfood, "quinoa." Enjoy the fragrant crunchy texture of the cookie, the popping texture of the quinoa, and the luxurious taste of the chocolate with a fruity and spicy aroma.



"Crunchy Melty Chocolate Kyo Uji Matcha" Single Item 259 yen (Single Item on Sale from June 17th)Kyo Uji Matcha 4-Piece Set, 4-Piece Set (2 High Cocoa & 2 Kyo Uji Matcha) 1,037 yen each

"Crunchy Melty Chocolate "Kyoto Uji Matcha" is a sweet treat made by layering a chocolate dough made with mellow, rich Uji matcha from Kyoto Prefecture and carefully selected chocolate on a whole wheat biscuit dough. This whole wheat biscuit dough, too, is made without added sugar and is mixed with puffs of the superfood "quinoa."

The elegant bitterness and aroma of the mellow Kyoto Uji matcha is deliciously matched with the earthy flavor and crunchy texture of the whole wheat biscuit.





All of the chocolate sweets sold are carefully baked one by one in the store's oven, allowing you to savor the freshness of the treat.

From July 1st, "Rich Soft Cream Crunchy Bitter Chocolate" will also be on sale.


"Rich Soft Cream Crunchy Bitter Chocolate" 417 yen (on sale from July 1st)

"Rich Soft Cream Crunchy Bitter Chocolate" is a rich-tasting soft cream made with rare high-cocoa chocolate from the Dominican Republic and 100% black cocoa. The soft cream is topped with a sugar-free whole wheat biscuit mixed with puffs of the superfood "quinoa."

Featuring the powerful aroma of high-cocoa chocolate, this cool, luxurious treat is perfect for a daily treat. Be sure to check it out.