The legendary maison Lenôtre, which created the concept of modern French confectionery, will reopen its first store on the second basement floor of Ginza Mitsukoshi on March 27th.
Founded in Paris in 1957 by Gaston Lenôtre, known as the father of French confectionery, Lenôtre has gained popularity in Japan in recent years, selling its products at the world's largest chocolate festival, Salon du Chocolat Tokyo, and Valentine's Day events.
The newly opened first store will offer fresh and baked sweets, chocolates, and more, all faithfully recreated from authentic recipes. The exceptionally talented chefs use only carefully selected ingredients to create products that bring out the natural flavor of the ingredients, resulting in a refined taste. Additionally, strong flour is used in the fresh and baked sweets, which gives them a firm texture.
From the wide variety of items in the lineup, we've picked out some particularly recommended items to introduce today.
"Tour Eiffel Volute" (750 yen) *Available only in Japan
The "Tour Eiffel Volute" (750 yen), available only in stores in Japan, is inspired by the Eiffel Tower, a symbol of Paris. The rich flavor of the caramel and chocolate combination is a must-try for chocolate lovers. The praline and the crunchy texture of the feuillantine, made from crushed thin crepes, are also enjoyable.
"Eclair Gourmand Fraise" (¥650) *Limited time offer until April
Available only until April, "Eclair Gourmand Fraise" (¥650) is a spring-like treat made with soft and fluffy eclair dough, yet still firm, topped with custard cream and juicy, sweet and tart strawberries. Don't miss out on this seasonally exclusive treat.
"Plaisir" (750 yen)
The "Plaisir" (750 yen) is a sweet treat that means "joy" and is located in the area where the atelier is still located. This treat features a light vanilla and chocolate mousse paired with biscuit, topped with a caramelized crust and a thin chocolate base. The gentle sweetness of vanilla, mellow chocolate, and the fragrant aroma of caramel fill your mouth with this delicious treat.
"Feuille d'Automne" (800 yen)
Founded in Paris in 1957 by Gaston Lenôtre, known as the father of French confectionery, Lenôtre has gained popularity in Japan in recent years, selling its products at the world's largest chocolate festival, Salon du Chocolat Tokyo, and Valentine's Day events.
The newly opened first store will offer fresh and baked sweets, chocolates, and more, all faithfully recreated from authentic recipes. The exceptionally talented chefs use only carefully selected ingredients to create products that bring out the natural flavor of the ingredients, resulting in a refined taste. Additionally, strong flour is used in the fresh and baked sweets, which gives them a firm texture.
From the wide variety of items in the lineup, we've picked out some particularly recommended items to introduce today.
A Must-See for Chocolate Lovers: "Tour Eiffel Volute"
"Tour Eiffel Volute" (750 yen) *Available only in JapanThe "Tour Eiffel Volute" (750 yen), available only in stores in Japan, is inspired by the Eiffel Tower, a symbol of Paris. The rich flavor of the caramel and chocolate combination is a must-try for chocolate lovers. The praline and the crunchy texture of the feuillantine, made from crushed thin crepes, are also enjoyable.
"Eclair Gourmand Fraise" made with juicy strawberries
"Eclair Gourmand Fraise" (¥650) *Limited time offer until AprilAvailable only until April, "Eclair Gourmand Fraise" (¥650) is a spring-like treat made with soft and fluffy eclair dough, yet still firm, topped with custard cream and juicy, sweet and tart strawberries. Don't miss out on this seasonally exclusive treat.
"Plaisir" - A Beautiful Contrast of Two Colors
"Plaisir" (750 yen)The "Plaisir" (750 yen) is a sweet treat that means "joy" and is located in the area where the atelier is still located. This treat features a light vanilla and chocolate mousse paired with biscuit, topped with a caramelized crust and a thin chocolate base. The gentle sweetness of vanilla, mellow chocolate, and the fragrant aroma of caramel fill your mouth with this delicious treat.
"Feuille d'Automne" (800 yen)【Store Information】
Lenôtre Ginza Mitsukoshi Store
Address: Ginza Mitsukoshi B2F, 4-6-16 Ginza, Chuo-ku, Tokyo
Phone: 03-3562-1111 (Main Line)
Lenôtre Ginza Mitsukoshi Store
Address: Ginza Mitsukoshi B2F, 4-6-16 Ginza, Chuo-ku, Tokyo
Phone: 03-3562-1111 (Main Line)
