Burberry will open a pop-up store, "THE BELT BAG POP-UP STORE," from September 5th to 11th in the handbag/promotion section on the first floor of the main building of Isetan Shinjuku.
The store will mainly feature "belt bags," inspired by Burberry's iconic trench coat and accented with belts. A wide range of colors will be available to match a wide range of styles, and to commemorate the pop-up, a limited-edition pop design will be sold featuring the brand's trademark "knight on horseback" embroidered or printed. Also available will be a limited-edition "pin clutch" design, a supple leather clutch bag adorned with an oversized quilted pin, as well as replacement belts to customize your "belt bag."
In March of this year, Burberry appointed Riccardo Tisci as Chief Creative Officer, succeeding Christopher Bailey. Earlier this month, the brand announced to the world that it had revamped its brand logo and monogram, revealing it on the official Burberry and Riccardo Tisci Instagram accounts.
The design was created by Peter Saville, a leading British art director and graphic designer. The new monogram incorporates the initials "TB" of founder Thomas Burberry, paying tribute to the brand's heritage, which continues the spirit of his father.
It's important to keep an eye on future developments at the new Burberry. Before the first collection by Riccardo Tisci is unveiled in September, why not experience a taste of British style at the latest pop-up store?
For more details, check out the special page on the official Burberry website (https://jp.burberry.com/the-burberry-conservatory-japan/).
The store will mainly feature "belt bags," inspired by Burberry's iconic trench coat and accented with belts. A wide range of colors will be available to match a wide range of styles, and to commemorate the pop-up, a limited-edition pop design will be sold featuring the brand's trademark "knight on horseback" embroidered or printed. Also available will be a limited-edition "pin clutch" design, a supple leather clutch bag adorned with an oversized quilted pin, as well as replacement belts to customize your "belt bag."
In March of this year, Burberry appointed Riccardo Tisci as Chief Creative Officer, succeeding Christopher Bailey. Earlier this month, the brand announced to the world that it had revamped its brand logo and monogram, revealing it on the official Burberry and Riccardo Tisci Instagram accounts. The design was created by Peter Saville, a leading British art director and graphic designer. The new monogram incorporates the initials "TB" of founder Thomas Burberry, paying tribute to the brand's heritage, which continues the spirit of his father.
It's important to keep an eye on future developments at the new Burberry. Before the first collection by Riccardo Tisci is unveiled in September, why not experience a taste of British style at the latest pop-up store?
For more details, check out the special page on the official Burberry website (https://jp.burberry.com/the-burberry-conservatory-japan/).
