Starbucks launched the new "Kaga Roasted Green Tea Frappuccino" on May 30th.
The "Kaga Roasted Green Tea Frappuccino" was released as the first installment of Starbucks' newly launched "STARBUCKS® JAPAN WONDER PROJECT," a project to rediscover and promote Japanese food culture. This Frappuccino® is made using "Kaga Roasted Green Tea," a type of tea that is enjoyed daily in Ishikawa Prefecture and is characterized by its gentle, mellow aroma.
This three-layer Frappuccino® is made with a blend of ground powder "roasted tea sticks," made from lightly roasted stems of the rarest first-grade tea, topped with a fluffy espuma of white chocolate cream and a layer of fresh, juicy "Kaga roasted tea stick jelly," which is free of artificial flavorings and colorings. With a refreshing, translucent golden appearance and a subdued sweetness that highlights the natural aroma of roasted tea sticks, this Frappuccino® is refreshing even in the heat of summer and can be enjoyed like a dessert, making it the perfect summer drink.
Available in tall size only, it costs 620 yen. These items will be available at Starbucks stores nationwide (with some exceptions) until July 19th. While supplies last, they're gone, so hurry!
The "STARBUCKS® JAPAN WONDER PROJECT" is a project that celebrates the unique qualities and depth of Japan. It continuously proposes stories and backgrounds of "delicious!" deliciousness, with surprising hidden value, to young people in Japan through various forms, including food, ingredients, and tableware.
This time, with the hope of casually rediscovering the appeal of tea culture, one of Japan's cultural traditions, we're focusing on "Kaga Roasted Tea Sticks," which has long been beloved mainly in the Kaga region of Ishikawa Prefecture. Ishikawa Prefecture is a region where tea culture and craft culture thrive today, thanks to the efforts of the Maeda family, who incorporated cultural policies into the economy during the Edo period and brought prosperity to the Kaga domain. The story goes that "Kaga Bo Hojicha" was born in this area, and in 1902, tea was so expensive that it was beyond the reach of ordinary people, but when Kanazawa tea merchant Hayashiya Shinbei started selling roasted stems that would have been thrown away, it became popular.
The "Kaga Roasted Green Tea Frappuccino" was released as the first installment of Starbucks' newly launched "STARBUCKS® JAPAN WONDER PROJECT," a project to rediscover and promote Japanese food culture. This Frappuccino® is made using "Kaga Roasted Green Tea," a type of tea that is enjoyed daily in Ishikawa Prefecture and is characterized by its gentle, mellow aroma.
This three-layer Frappuccino® is made with a blend of ground powder "roasted tea sticks," made from lightly roasted stems of the rarest first-grade tea, topped with a fluffy espuma of white chocolate cream and a layer of fresh, juicy "Kaga roasted tea stick jelly," which is free of artificial flavorings and colorings. With a refreshing, translucent golden appearance and a subdued sweetness that highlights the natural aroma of roasted tea sticks, this Frappuccino® is refreshing even in the heat of summer and can be enjoyed like a dessert, making it the perfect summer drink.
Available in tall size only, it costs 620 yen. These items will be available at Starbucks stores nationwide (with some exceptions) until July 19th. While supplies last, they're gone, so hurry!
The "STARBUCKS® JAPAN WONDER PROJECT" is a project that celebrates the unique qualities and depth of Japan. It continuously proposes stories and backgrounds of "delicious!" deliciousness, with surprising hidden value, to young people in Japan through various forms, including food, ingredients, and tableware.
This time, with the hope of casually rediscovering the appeal of tea culture, one of Japan's cultural traditions, we're focusing on "Kaga Roasted Tea Sticks," which has long been beloved mainly in the Kaga region of Ishikawa Prefecture. Ishikawa Prefecture is a region where tea culture and craft culture thrive today, thanks to the efforts of the Maeda family, who incorporated cultural policies into the economy during the Edo period and brought prosperity to the Kaga domain. The story goes that "Kaga Bo Hojicha" was born in this area, and in 1902, tea was so expensive that it was beyond the reach of ordinary people, but when Kanazawa tea merchant Hayashiya Shinbei started selling roasted stems that would have been thrown away, it became popular.
